Exhibit 99.1
Company Contact:
Gregg Bodnar
Chief Financial Officer
(630) 410-4633
Investors/Media Contacts:
ICR, Inc.
Allison Malkin/Alecia Pulman
(203) 682-8225/(646) 277-1220
ULTA SALON, COSMETICS & FRAGRANCE, INC. ANNOUNCES ADOPTION
OF RULE 10b5-1 PLAN BY EXECUTIVE OFFICER
Romeoville,
IL (October 16, 2009) Ulta Salon, Cosmetics & Fragrance, Inc. (NASDAQ: ULTA)
today announced that its Chief Executive Officer, Lyn Kirby has established a plan under Rule
10b5-1 of the Securities and Exchange Act of 1934, as amended. Rule 10b5-1 enables security
holders to adopt pre-arranged stock trading plans for the purchase or sale of predetermined amounts
of securities on a non-discretionary basis when they do not possess material, non-public
information.
The
plan, effective for a term of approximately four months commencing on December 14, 2009, will allow Ms.
Kirby to sell up to 900,000 shares of common stock. The maximum number of shares that may be sold
during the term of the plan represents approximately 1.5% of the issued and outstanding common
stock of the Company. The plan has been entered into for financial diversification and estate
planning purposes with the goal of minimizing any market impact of this diversification.
Separately, the Company also announced that its board of directors adopted Share Ownership
Guidelines that apply to the Companys Chief Executive Officer and other Senior Officers of the
Company. The details of these guidelines are provided in the Corporate Governance section of the
Companys investor relations website located at http://ir.ulta.com.
About Ulta
Ulta is the largest beauty retailer that provides one-stop shopping for prestige, mass and
salon products and salon services in the United States. Ulta provides affordable indulgence to its
customers by combining the product breadth, value and convenience of a beauty superstore with
the
distinctive environment and experience of a specialty retailer. Ulta offers a unique combination
of over 21,000 prestige and mass beauty products across the categories of cosmetics, fragrance,
haircare, skincare, bath and body products and salon styling tools, as well as salon haircare
products. Ulta also offers a full-service salon in all of its stores. The Company
currently operates 333 retail stores across 38 states and also distributes its products
through the Companys website: wellnessformetoday.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 21E of
the Securities Exchange Act of 1934 and the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, which reflect our current views with respect to, among other things,
future events and financial performance. You can identify these forward-looking statements by the
use of forward-looking words such as outlook, believes, expects, plans, estimates, or
other comparable words. Any forward-looking statements contained in this press release are based
upon our historical performance and on current plans, estimates and expectations. The inclusion of
this forward-looking information should not be regarded as a representation by us or any other
person that the future plans, estimates or expectations contemplated by us will be achieved. Such
forward-looking statements are subject to various risks and uncertainties, which include, without
limitation: the impact of weakness in the economy; changes in the overall level of consumer
spending; changes in the wholesale cost of our products; the possibility that we may be unable to
compete effectively in our highly competitive markets; the possibility that our continued opening
of new stores could strain our resources and have a material adverse effect on our business and
financial performance; the possibility that new store openings may be impacted by developer or
co-tenant issues; the possibility that the capacity of our distribution and order fulfillment
infrastructure may not be adequate to support our recent growth and expected future growth plans;
the possibility of material disruptions to our information systems; weather conditions that could
negatively impact sales and other risk factors detailed in our public filings with the Securities
and Exchange Commission (the SEC), including risk factors contained in our Annual Report on Form
10-K for the year ended January 31, 2009. Our filings with the SEC are available at www.sec.gov.
The Company does not undertake to publicly update or revise its forward-looking statements, whether
as a result of new information, future events or otherwise.
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