Annual report [Section 13 and 15(d), not S-K Item 405]

Revenue

v3.25.1
Revenue
12 Months Ended
Feb. 01, 2025
Revenue  
Revenue

3.   Revenue

Net sales include retail stores and e-commerce merchandise sales as well as salon services and other revenue. Other revenue includes the private label and co-branded credit card programs, royalties derived from the partnership with Target Corporation, and deferred revenue related to the loyalty program and gift card breakage.

Disaggregated revenue

The following table sets forth the approximate percentage of net sales by primary category:

Fiscal year ended

February 1,

February 3,

January 28,

(Percentage of net sales)

2025

2024

2023

Cosmetics

39%

  

41%

  

42%

Skincare

23%

22%

20%

Haircare

19%

20%

22%

Fragrance

13%

11%

11%

Services

4%

4%

3%

Other

2%

2%

2%

100%

100%

100%

Certain sales departments were reclassified between categories in the prior year to conform to current year presentation, including moving the bath category from Fragrance to Skincare.

Deferred revenue

Deferred revenue primarily represents contract liabilities for the obligation to transfer additional goods or services to a guest for which the Company has received consideration, such as unredeemed Ulta Beauty Rewards loyalty points and unredeemed Ulta Beauty gift cards. In addition, breakage on gift cards is recognized proportionately as redemption occurs.

The following table provides a summary of the changes included in deferred revenue during fiscal 2024 and 2023:

Fiscal year ended

February 1,

February 3,

(In thousands)

2025

    

2024

Beginning balance

$

428,788

$

388,583

Additions to contract liabilities (1)

362,563

332,369

Deductions to contract liabilities (2)

(298,444)

(292,164)

Ending balance

$

492,907

$

428,788

(1) Loyalty points and gift cards issued in the current period but not redeemed or expired.
(2) Revenue recognized in the current period related to the beginning liability.

Other amounts included in deferred revenue were $7,678 and $7,803 at February 1, 2025 and February 3, 2024, respectively.