21 Days of Beauty
21 Days of Beauty Event
Over 250 Daily Beauty Steals®, including our first-ever Weekly Steals.
Don't forget: Diamond & Platinum free shipping
Today's 50% off Steals
Plan ahead
All the upcoming 50% off Beauty Steals.
GLAMlab®
New & improved! Virtually try on Beauty Steals, now with enhanced visuals, product education, filters & more.
Get 20% off today¹
and 2 points per $1² every day when you open and use an Ulta Beauty Rewards™ Credit Card at Ulta Beauty.
Bring on the beauty
Get everything you love about Ulta Beauty right at your fingertips with our mobile app.
**You must be signed in to your online account, be a Diamond or Platinum Ulta Beauty Rewards® member and have a minimum of one Beauty Steal in your cart to receive free shipping.
21 Days of Beauty Event at Ulta Beauty
Beauty's Biggest Event is back for the spring! The 21 Days of Beauty Event is here, and it's time to treat yourself (and your beauty stash) to deals you won't want to miss. Shop in store, online or in the app.
From March 7–March 27, shop Daily and Weekly Beauty Steals®* and get up to 50% off the biggest brands in beauty, including Elemis, Benefit Cosmetics, Lancôme and more. Plus, we'll be offering a surprise steal and new exclusive products throughout the event.
Beauty Steals®
What time do Daily Beauty Steals® start?
Each day the new Daily Beauty Steals® will start at 12:00 AM CT.
How long are Daily Beauty Steals® available?
Daily Beauty Steals® are available for one day - and one day only! See something you've been eyeing up? Don't wait! Daily Beauty Steals® end at 11:59 PM CT, switching over to the next day's offers at 12:00 AM CT.
New Weekly Beauty Steals®
This is big—our first-ever Weekly Beauty Steals are here, and they’re 50% off. You’ve got one whole week to snap up these can’t-miss faves.
Get your beauty haul faster with in store pickup
Secure the Beauty Steals you've been eyeing up and get them quickly with in store pickup. Create your order on ulta.com or in the app, select "Pickup" and your order will be ready in two hours or less (when ordered by 6PM local time). Learn more about store pickup or find a participating store near you to get started.
Discover Buying Guides for shopping inspiration
Make your shopping list this season by checking out Ulta’s Discover Buying Guides. Our guides feature Best Eyeliners, Best Nail Polish, Best Face and Body Exfoliators, Best Vitamin C Products, and more.
Maximize Your Rewards with the Ulta Beauty Rewards Credit Card
Already have the Ulta Beauty Rewards Credit Card? Don’t forget to use it when you shop the 21 Days of Beauty Event to earn 2 points per $1 spent2 on Ulta Beauty purchases!
Not a cardholder yet? Don’t miss out on the extra points—apply today! (hyperlink to credit landing page)
Find your perfect shade online
Looking at a product but not sure of your shade? Get your perfect foundation or concealer match online with our Shade Finder tool. Try on makeup before you buy it with GLAMlab®, our virtual try-on tool. Simply snap a selfie and browse through dozens of makeup products to find shades that suit you best.
Rack up your rewards!
Join Ulta Beauty Rewards or sign in to make sure you get rewarded for your 21 Days of Beauty haul. As a member, you’ll earn points on every purchase, and points can be redeemed for savings on future products and beauty services.
Sign up for Ulta Beauty emails and text messages
Stay in the know on the 21 Days of Beauty Event and other Ulta Beauty deals by signing up for emails and text messages. For even more exclusive content and offers, download our free app.
