Celebrating Black Beauty
Discover Black-owned & founded brands, amazing new products and tips from Black beauty pros.
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New & noteworthy
11 items
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Pro tips and products for every texture, shade and story.
Hair Care
From the expert
Why is scalp health important?
“Scalp health is foundational for overall hair health. A well-maintained scalp promotes strong, hydrated, and resilient hair growth, reducing common concerns like dryness, flakiness, and breakage."
Michelle O'Connor
Ulta Beauty Pro Team Artist
From the expert
Best advice for scalp health?
“Regularly cleanse and hydrate your scalp, balance natural oils with scalp treatments and incorporate regular massages to help stimulate blood flow and support growth.”
Vernon Francois
Ulta Beauty Pro Team Member
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Makeup
From the expert
How do you ensure a good shade match?
“First, always check your match in daylight. Artificial lighting can make your skin look completely different. Second, swatch makeup on your jawline and match it to your chest and the center of your face.”
Jaleesa Jaikaran
Professional Makeup Artist
Shop Black-owned & founded complexion picks
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Skin Care
From the expert
What's your best advice for hyperpigmentation and discoloration?
“Sunscreen with an SPF of 30 or higher is the most important product to help prevent dark spots and uneven skin tone. [And] be patient. Stubborn spots need time to turnover. ”
Sara K. Land, M.S.; L.E.
Skin Services Trainer
Shop Black-owned & founded discoloration solutions
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