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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
A multi-benefit brow serum that noticeably improves texture, manageability and encourages the appearance of fuller-looking brows.
Benefits
- Safe for everyday use.
- Dries clear, no flakes, stiffness or stickiness.
- For all skin types
- Cruelty-Free
- This formula is free of: Parabens, Phthalates, Mineral Oil, Sulfates, Fragrance, Silicone, Formaldehydes, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclocarban, Triclosan
Key Ingredients
- A peptide formulated with Red Clover Extract helps to encourage the appearance of fuller looking brows and protect against breakage
- Korean Red Ginseng helps to make brow hair appear thicker
- Panthenol helps to smooth, soften and tame coarse or wiry texture for easier styling and manageability
- Biotin helps to coat the hair to create fuller looking strands
- Castor Oil helps to protect, nourish and condition brow hair and create a healthy environment on skin and around the exterior of the follicle
Features
- 86% said brows no longer look sparse
- 88% said brows appeared fuller
- 95% said brows look healthier
- 96% saw an improvement in the appearance of their brows
- 95% said brow hair feels protected against breakage
- 93% said brow hair feels less brittle
- 92% saw improved brow texture
- 96% said brows felt smoother, softer and more conditioned
- 93% said their brows were easier to style
- 91% said brow hair is more manageable
- 90% said brow makeup is easier to apply
- 98% said brow hair feels nourished and hydrated
HOW TO APPLY:
Before use, cleanse skin as normal and pat skin dry.
Apply directly to clean brows, focusing on sparse areas.
Gently sweep one side of the brush from the front to the end of the brow.
Flip to the other side of the brush and repeat across the other brow.
One dip should cover both brows.
Use short, hair-like strokes starting at the root and working in the direction of hair growth.
Allow the formula one to two minutes to dry before grooming and styling your brows. Apply every day in the morning and night for a minimum of 8 weeks for optimal results.
Brow Genius requires continued use to maintain benefits. Keep out of eyes. Discontinue use if irritation occurs.
PRO TIP: Use Clear Brow Gel to tame and set brow hairs in place for a polished finish. Apply Clear Brow Gel using short, upward motions and blend throughout the brow. Use the side of the brush to tame hairs into place.
Water/Aqua/Eau, Ricinus Communis (Castor) Seed Oil, Glycerin, Panthenol, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Butylene Glycol, Propanediol, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Myristoyl Pentapeptide-17, Acetyl Tetrapeptide-3, Biotin, Dextran, Panax Ginseng Root Extract, Trifolium Pratense (Clover) Flower Extract, Caffeine, C15-23 Alkane, Tocopheryl Acetate, Decyl Glucoside, Lecithin, Alcohol, Ethylhexylglycerin, C13-14 Alkane, Potassium Sorbate, Citric Acid, Caprylyl Glycol, 1,2-Hexanediol, Sodium Benzoate, Tartaric Acid, Benzoic Acid, Benzyl Alcohol, Tocopherol
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Brow Definer Deluxe with $35 Anastasia Beverly Hills purchase (valid thru 3/27/25 or while quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
I have mixed feelings
The serum definitely works. It claims to smooth, soften, tame, create fuller brows, thicken brows, condition follicles and protect against breakage. I believe it has done all of that during the 17 days that i have tried this product. Immediately I noticed the brows were soft and easy to brush with...
Most Helpful Critical Review
New brow serum
I have been testing this brow serum for exactly one month and have been using it twice daily. First off, it is very hard to write a review for something like this after only testing for one month as results are said to be noticeable after 8 weeks. So since i have to submit a review I will honestly s...
793 results
ABH BROW GENIUS CONDITIONING SERUM They know Brows
Verified Reviewer
Reviewed at
I have to say that my eyebrows was horrible ,light eyebrows & then sparse - so embarrassing to me .I 'm very happy that I found this because I already own 2 of the Anastasia Beverly Hills Clear Brow Gels Minis . The Clear brow gel & brow serum locks it all together,I just used it morning & night and now my sparse hair's are manageable and look fuller. I'm going to keep on using a few more weeks then I will add pictures of my brows ,but warning , I'm no good at tweezing. I recommend this for sparse hair's ABH Brow Genius Conditioning Serum.
Really works!!
Verified Reviewer
Reviewed at
Amazing product that really does what it claims to do! I am going to keep repurchasing to see how full my brows will get!!
Have sparse brows? Say no more!
Verified Reviewer
Reviewed at
Okay so after getting this in boxycharm and trying it consistently for a few weeks, I finally have a proper review. This is incredible! I have a noticeably sparse brows and this made them so much fuller and thicker! With more time, I'll have even fuller brows than before. Someone with bushier brows may not notice much difference though. This is a product for someone with sparse brows who will benefit from noticeable growth. Amazing product!!
Love!!!
Bought this by mistake (I thought it was the clear bro gel setter, lol) but now I LOVE it. I've already noticed improvement in my brows!
Doesn't help grow brows
Verified Reviewer
Reviewed at
This product does not do everything it says it does. This product will help condition your brows and make them easier to take and smooth them- it will not help your brows look fuller or grow. I've been using this product for a few months now every night and all I have noticed is that my brows are easier to take and much softer. I would not repurchase this.
