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Summary
Color Wow's Curl Wow Curl Flo-etry Vital Natural Serum is a rich-oil blend that moisturizes strands from root to tip for instantly plump, plush, juicy curls.
Benefits
- New "Naked Technology" feels like nothing's on the hair!
- Mimics hair's natural oils to instantly moisturize and plump dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)
- Delivers super hydrated, juicy, healthy-looking curls
- Never greasy or heavy!
Key Ingredients
- Color Wow's proprietary Profaxil-18 Complex breaks up Jojoba, Pequi, and Coconut Oils' large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends, for weightless, non-oily results
Research Results
- Clinically-proven to deliver 84% less breakage with one use
Apply to wet hair. Working section by section, use fingers or a comb to distribute evenly, throughout lengths.
Water/Aqua, Behentrimonium Methosulfate, Cetearyl Alcohol, Cocos Nucifera (Coconut) Oil, Peg-40/Ppg-8 Methylaminopropyl/Hydroxypropyl Dimethicone Copolymer, Glycerin, Simmondsia Chinensis (Jojoba) Seed Oil, Caryocar Brasiliense (Pequi) Fruit Oil, Propylene Glycol Dicaprylate/Dicaprate, Hydrolyzed Rice Protein, Polyquaternium-37, Dipropylene Glycol, Phenoxyethanol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Ppg-26-Buteth-26, Quaternium-33, Ceteareth-20, Caprylyl Glycol, Peg-40 Hydrogenated Castor Oil, Ppg-1 Trideceth-6, Fragrance/Parfum, Tocopherol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate. F#714-1
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 1Very Curly Hair
- 1Wavy Hair
Most Helpful Positive Review
Amazing!
I've used this product when styling my hair curly and straight. When curly, I use the amount indicated on the bottle, maybe even a little less because of the cost. My hair retains moisture better and the curls are more uniform and don't frizz. Very pleased with that but BLOWN away with the look when...
Most Helpful Critical Review
Very heavy not light like stated in the product line video
I would love to have a hair product to calm curly hair so that my hair would be moisturized without feeling greasy and weighed down but yet soft touchable curls. I have yet to find a product that can do this for me. This product did nothing for my hair except make me want to wash this stuff out ASAP...
203 results
Wow
Ive had this product for awhile and just thought it was ok. I put it in my product graveyard and recently decided to give it another go. It is one of my favorite products now but you must use it on soaking wet hair and you do not need alot. This with the spay is the perfect combo for shiny, frizz free curls that are truly lightweight as it claims. I will def be repurchasing when i run out
It actually works
Hair Type Very Curly Hair
So saw this on FB. I have thick curly hair. I have a drawer full of curl creams that didn't work! I hate that it has to be in dripping wet hair but trued it. I had defined curls that actually lasted a couple days without that icky feeling
Works Great for my Medium Porosity Type 4 Hair
Used it to help define my curls before a flat twist set in order to have a super curly twist out and this is the most defined I've ever seen my type 4 hair. Hair looked and felt super moisturized and the twist were crisp without being weighed down or greasy. Definitely wouldn't recommend for fine hair since I feel it'd be easy to use too much and weigh down fine, low porosity hair.
Wouldn't buy again
Hair Type Wavy Hair
This product did not do any justice. Wouldn't buy again waste of my money.
It work! I'm so happy.
I have long, fine, naturally curly hair that is now my real color (thanks to Covid). I'm almost a full head of shiny, long (to my butt) silver hair -all natural and in my early 50's. Finding a curl product that is hydrating had been a challenge. Color Wow's Flo-etry is great! You just need to have your hair soaking wet to use it. Game changer for me.
