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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Joico Defy Damage Protective Masque is an intensive damage prevention masque to help replenish strength and moisture balance for soft, healthy-looking hair.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Helps to rebuild broken hair bonds
- Deeply replenishes hair without weighing it down
- Proactively builds hair's resistance to damage
- Leaves hair soft, shiny and healthy
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Apply to clean, damp hair. Leave in 2-5 minutes. Rinse
Water/Aqua/Eau, Butylene Glycol, Dimethicone, Sorbitol, Behenyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Cetyl Alcohol, Glyceryl Oleate, Cocos Nucifera (Coconut) Oil, Moringa Oleifera Seed Oil, Avena Sativa (Oat) Peptide, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Rosa Canina Fruit Oil, Phosphatidylcholine, Tocopherol, Aminopropyl Dimethicone, Isopropyl Alcohol, Stearyl Dihydroxypropyldimonium Oligosaccharides, Steartrimonium Chloride, Octyldodecanol, Propylene Glycol, Arginine, Citric Acid, Dipropylene Glycol, PEG-6 Methyl Ether Dimethicone, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, PEG-90M, Glycerin, Phenoxyethanol, Sodium Hydroxide, Citronellol, Alpha-Isomethyl Ionone, Fragrance/Parfum.
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Questions
Ask a QuestionQ&A
Showing 5 out of 12 Questions
- Q
With fine or thin longer hair about how much do u use?
- Asked by Cody
- Official Answer By Joico - Brand EngageHi Cody! Thank you for your question. We would recommend to start with a quarter size of the Joico Defy Damage Protective Masque, apply to damp hair, and add more if necessary. Leave on for up to 5 minutes (depending on hair type). Rinse thoroughly. Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
How often should I use this product? Can you use it 2-3 times a week? Or is it reccomended to use it less?
- Asked by Sparks
- Official Answer By Joico - Brand EngageHi Sparks! Thanks for asking. The Defy Damage Collection includes the Defy Damage Protective Masque and the Defy Damage Conditioner. With the Defy Damage Protective Masque we would recommend 1-2 x's a week. And with the Defy Damage Conditioner it can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Can i use this product as after care with keratin treatment ?
- Asked by Al
- Official Answer By Joico - Brand EngageHi Al! Thanks for your question. You absolutely can use the Joico Defy Damage Protective Masque as after care. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Can this masque be used after semi-permanent coloring to strengthen the hair?
- Asked by Mika
- Official Answer By Joico - Brand EngageHi Mika! Thanks for asking. Absolutely! The Joico Defy Damage Protective Masque would be perfect for after a coloring service! Hope that helps clarify. ✨💕Was this answer helpful to you
- Q
How does this product compare to the K-Pak color therapy luster lock and the Moisture recovery treatment Balm?
- Asked by Babz
- Official Answer By Joico - Brand EngageHi Babz! Great question. It really all depends on what the hair needs. Defy Damage Protective Masque is best for hair in need of bond strengthening and protection. Such as hair with light/medium damage & broken bonds. K-PAK Luster Lock Treatment is best for color-treated hair to help boost color vibrancy, make the hair stronger and reduce breakage. Moisture Recovery Treatment Balm is best to replenish lost moisture and deeply hydrate, reduce breakage and frizz, and adds softness, shine and movement. Hope this helps clarify! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1I use this as described on the bottle.
- 1Over heated + semi to overly processed hair
- 1For very damaged hair use on ends every time
- 1Anyone who has damaged hair
Describe Yourself
- 1AA 4C hair
- 1Curly, damaged hair
- 14c natural hair
- 1Black girl
- 1Color treated
Hair Type
- 4Wavy Hair
- 3Straight Hair
- 1Very Curly Hair
Most Helpful Positive Review
Joico read my mind
I wear my hair curly & straight and I dye it jet black. I need products to moisturize, strengthen, and restore my color and heat-damaged hair. I use the Joico moisture recovery, k-pak, and k-pak color therapy lines to keep my hair healthy. I also use Olaplex when straightening my hair. I went to ult...
Most Helpful Critical Review
Not for me
Apparently this product overmoisturized my hair. I thought it was the strangest thing because after using it my hair felt softer than it's ever felt but looked worse than it's ever looked. I thought that was really weird. it made my hair REALLY fluffy (and I have straight to wavy hair). The fluffine...
139 results
Love
I love this line!
Love this stuff!
I'm a platinum blonde so my hair can feel very rough and coarse from time to time so I decided to try this hair mask to natch wifh my shampoo snd conditioner and WOW! I LOVE this stuff, it makes my hair feel like butter😍 so soft and shiny and tangle free after using!
Game changer
Hair Type Wavy Hair
This is the second time purchasing this product. My hairdresser recommended it for my sometimes dry, color treated, greying hair. Afterwards, my hair feels, softer and more manageable.
Joico Masque
Hair Type Wavy Hair
This masque works well to repair damaged hair. I blow dry, straighten and color my hair. It takes a lot of beating. Use this masque 2-3 times a week. Leave in while you shower and rinse at the end. Leaves hair soft and fuller. It's a must.
Do not recommend even for dry hair
This mask leaves my hair super greasy right out of the shower, even using a clarifying shampoo first. I tried it twice and threw it away because my hair looked like an oil slick after blow drying with no product in my hair.
