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Fiber |
Forming Cream |
Grooming Cream |
Matte Clay |
Pomade | ||
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Key Benefit |
Provides a natural, pliable hold with added texture |
Helps thicken, texturize and increase fullness to hair |
Easy to use styling cream works well for all hair types |
Use to create a straight, sleek look or to soften curly hair |
Provide a workable medium hold and a silky matte finish that easily helps create a wide range of hairstyles |
Use to create classic, slicked back looks |
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Hold |
Medium |
High |
Medium |
High |
Medium-High |
Medium |
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Shine |
Low |
Low |
Medium |
High |
Low |
High |
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Hair Length |
Medium Lengths |
Shorter Lengths |
All Hair Lengths |
All Hair Lengths |
Short to Medium |
All Hair Lengths |
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Texture (or Base) |
Wax |
Wax |
Cream |
Cream |
Clay |
Pomade |
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$23.00
Size:3.0 oz
- Available to ship
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Summary
American Crew Forming Cream shampoos out easily without residue, provides movable hold, conditions and moisturizes hair, and encourages firmness, body and fullness.
Benefits
- Shampoos out easily without residue.
- Humectant that provides movable hold.
- Conditions and moisturizes hair.
- A holding agent that encourages firmness, body and fullness to the hair.
- Softens and swells the hair shaft making hair appear thicker.
- American Crew Forming Cream was awarded Best Grooming Cream in AskMen 2023 Grooming Awards.
Work a small amount evenly through damp or dry hair and style as desired.
Aqua (Water) (Eau), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.
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Learn More
Easy to use styling cream works well for all hair types. Forming Cream provides hold, and excellent pliability.
For best results, rub a small amount evenly between palms before working into hair. Distribute evenly through damp or dry hair and style as desired.
This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. For medium hold with medium shine.
Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Does this product make the hair stiff? Also does it leave the hair white if it's touched through out the day?
- Asked by Kris
- Official Answer By American Crew - Brand EngageForming Cream provides a medium hold and Medium Shine styling Cream. It is best for fine to medium textured hair. It does not make hair stiff, because it is a pliable. It should not leave any white residue if evenly distribute product or if mixed with other Brand’s styling product.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
58 ReviewsWrite a Review
94%
Ratings Distribution
My Beauty Routine Takes
- 210 Minutes
Best Uses
- 22Daily Use
- 9Thick Hair
- 9Travel
- 7Fine Hair
- 7Straight Hair
Describe Yourself
- 18Survivalist / Minimalist
- 6Beauty Conscious
- 3Product Junkie
- 1Brand Buyer
- 1Budget Shopper
Hair Type
- 17Straight Hair
- 13Wavy Hair
Most Helpful Positive Review
Use with wet hair
Product is great but must know how to use it. Okay sounds silly, but I was using it wrong for six months. Talked to a nice gentleman who worked at my local Ulta and followed his directions. If you are using this product and you are doing so with wet hair for example just got out of the shower you ne...
Versus
Most Helpful Critical Review
Junk in the creme
American Crew has the worst customer service you will ever encounter. You cannot return the product unless you bought it through ULTA (great store btw). The two cans of crème I purchased both contained plastic scraps and brown cardboard garbage. Disgusting.
58 results
Awesome
Hair Type Straight Hair
A truly Awesome forming cream! A dab is all you need. Gives amazing volume, thickness, texture and a natural finish. It locks in the style really nicely while staying super lightweight in the hair. . It's more of a firm hold than medium, which is awesome. Washes out easily. You can use this in damp hair for a more polished look with a hint of shine, or in dry hair for a textured voluminous messy style with a natural matte finish. You can also blow-dry this in for impressive volume. Truly an awesome product!
I would buy this product again
Hair Type Wavy Hair
Verified Buyer
I love this product, Works great and it is not greasy on my hair
I always buy this product
Verified Buyer
I love this Forming Cream, it does not make my hair sticky, very manageable
Great product
My husband uses this all the time! He loves it.
I buy this product all the time
Verified Buyer
I love this product, It is not greasy and brings thickness to my hair, It is the best