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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Give Back
Award-winning ILIA Fullest Volumizing Mascara delivers weightless fluffy volume from root to tip without flaking or smudging.
Benefits
- Violin-shaped brush with flexible nylon micro-bristles
- Thickens + defines
- Buildable, nourishing formula
- Flake + smudge-resistant
- Removes easily with cleanser
- Safe for sensitive eyes + contact lenses
- Formulated without fragrance
- New lighter, mono-material tube reduces carbon emissions by 39% and waste by up to 22%*
- *Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate
- 2021 Refinery29 Beauty Innovator Award
Key Ingredients
- Arginine (Keratin) - Haircare hero that supports visibly fuller lashes
- Provitamin B5 - Nourishes to promote thicker-looking lashes
- Weightless Wax Blend - Adds full, flexible body without the weight
Research Results
- 100% agreed it made their lashes look fuller and more voluminous
- 100% agreed it didn't feel heavy on their lashes
- 97% agreed it didn't flake or crumble
- 94% agreed it didn't smudge
- In a consumer perception test with 32 participants
Wipe off any excess product from the brush. Nestle the brush into the base of lashes and glide upwards, wiggling from side to side. Apply several coats for more volume and definition. Use the tip of the brush to separate and define hard-to-reach lashes.
Aqua/Water/Eau, Cera Alba/Beeswax/Cire d'abeille, Synthetic Beeswax, Glyceryl Stearate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Dimer Dilinoleyl Dimer Dilinoleate, Stearic Acid, Palmitic Acid, Ethylhexyl Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Jojoba Esters, Acacia Senegal Gum, Panthenol, Benzyl Alcohol, Caprylyl Glycol, Sodium Hydroxide, Xanthan Gum, Caprylhydroxamic Acid, Arginine, Lauric Acid, Myristic Acid, Arachidic Acid, Oleic Acid, Tocopherol. May Contain: CI 77499 (Iron Oxide).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
A Lash Transformation
As a beauty enthusiast, I've tried my fair share of mascaras. But let me tell you, the ILIA Fullest Volumizing Mascara is a game-changer! From the moment I swiped it on, I knew I had found my new lash BFF. The formula is lightweight and glides on effortlessly without feeling heavy or clumpy. One co...
Most Helpful Critical Review
I'll stick with the original!
I was super excited to try this new product, the fullest volumizing mascara but I have to say that personally I do not like this at all. I've tried it about 5 times now and it's so different than the original and doesn't even come close to how great the original is. The brush is extremely large sp...
783 results
Returned
I returned this product, it didn't do much but put extra color on my lashes
The BEST
I have tried EVERYTHING from Cover Girl to Chanel and i have to day this is tge BEST mascara i have used. The brush is the important part in a mascara and this one gets every single lash even the little ones!! It is buildable without looking clumpy. I love it !!!!
The best
I have some seriously long eyelashes and this mascara helps take them to the next level. I dont find that it clumps or smudges at all. I was hesitant to stray from Tarte Big Ego mascara but I was turned on to this because its clean beauty. It doesnt smudge, flake or clump on my eyelashes and I find it very easy to wash off/remove, which is fine, I dont personally like waterproof mascaras. I do use a mascara primer and pretty much always have, maybe thats the secret to keeping all that from happening? But I truly think this is just a wonderful product and I would recommend to someone and will be repurchasing
Not for me!
Was really excited for this mascara, but everytime I use it its super clumpy and I have to brush out my lashes afterward. The formula is nice is looks good after all my work, but I feel like i should have to brush out clumps everytime. There are way better mascaras out there.
Thick lashes!
Gives me thick black lashes that are longer looking but not too long. I like it better than the ilia lengthening mascara that I use to separate my lashes if it gets clumpy.
