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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Detangle, de-frizz, nourish, hydrate, and protect curls from humidity, heat, and environmental damage with Virtue's silicone-and sulfate-free Curl Shampoo.
Benefits
- Hydrates hair
- Hair is strengthened, nourished, and more manageable
Features
- For Hair Concerns: Brittle, dry hair with breakage
- For Hair Types:
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
- COARSE
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Wet hair thoroughly, work a quarter-size amount of shampoo into palms, and emulsify with water, working into a lather before applying. Massage shampoo into hair and scalp to form a rich lather. Rinse and repeat if necessary.
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Polyglyceryl-3 Laurate, Isoamyl Laurate, Acrylates Copolymer, Coconut Acid, Ethylhexylglycerin, Keratin, Panthenol, Asiaticoside, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xylitol, Salvia Sclarea (Clary) Extract, Gluconolactone, Camellia Sinensis Leaf Extract, Trehalose, Oryza Sativa (Rice) Seed Protein, Citrus Paradisi (Grapefruit) Fruit Extract, Galactoarabinan, Phytic Acid, Oryza Sativa (Rice) Bran Extract, Linum Usitatissimum (Linseed) Seed Extract, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Oil, Maltodextrin, Madecassoside, Tocopherol, Sodium Phytate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Extract, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caesalpinia Spinosa Fruit Extract, Ethyl Oleate, Ceratonia Siliqua Gum, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Caprylyl/Capryl Glucoside, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Glycol Distearate, Propanediol, Jojoba Oil Glycereth-8 Esters, Disteareth-75 IPDI, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Stearic Acid, Polysorbate 80, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Potassium Hydroxide, Citric Acid, Alcohol, Limonene, Linalool.
Free gift with purchase
Free gift with purchase
Online Only Free Free Damage Reverse Serum deluxe sample with $40 Virtue purchase (valid thru 3/29/25 or while quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 1Wavy Hair
Most Helpful Positive Review
LOVE IT
I had never heard of this company whatsoever. The only reason I tried it was because. I. Was online and I saw a video with HALLE BERRY. Talking about it in 2023 And she was saying how amazing it was and that if you don't use it. You don't know what you're missing out on. And my goodness she was righ...
Most Helpful Critical Review
Do not recommend
Purchased the shampoo and matching conditioner during the 2022 Gorgeous Hair Event. Due to their smaller size I planned on using them during local getaways so I didn't need to worry about TSA. I wish I had used them more than once or I would have returned them both. Even at 1/2 price they are too...
225 results
makes hair fall out
im actually pretty upset for trying these products because so much of my hair fell out it made it brittle. do NOT use virtue. it has too much protein dont buy into the gimmicky verbiage
Good BUT smelly
Reviewed at
I love all products. The only thing about this shampoo is the smell. It is NOT inviting at all. Also, the bottle cap is hard to open.
Won't repurchase
I finally finished the bottle, but won't repurchase because it made my (naturally wavy/curly) hair feel dry and brittle.
Amazing!
Reviewed at
I am from Raleigh originally and my hair dresser introduced me to Virtue for my hair. I have had some health conditions that I'm dealing with and my hair has become thin and dry over the last few years. Virtue is the only product that keeps my hair from falling out and decently moisturized. I live in Colorado now for the last 3 years and I'm so happy I can order it online!
Not sure
Reviewed at
I'm undecided. I have wavy hair and was hoping for soft waves but this shampoo seems to dry out my hair and make it frizzy. I'm alternating with my standby, Flourish Shampoo.
