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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Give Back
Milani Keep It Full Glossy Plumping Balm, a 3-in-1 multitasker that delivers serious shine, balm-like comfort & both immediate and long-term plumping.
Features
- High-shine, high-comfort formula with a gentle cooling sensation
- 1% Maxi-Lip clinically proven to increase lip volume after 4 weeks of daily use
- Conditioning blend of mango seed butter, apricot oil, pomegranate oil & Kalahari melon oil to nourish and moisturize
- 100% saw a clinically measured increase in lip moisture by an average of a 22.5% after just 1 application*
- 100% felt lips were hydrated, nourished and instantly softer & smoother*
- 93% felt all-day hydration and saw smoother looking lips over time*
- *Based on consumer perception & clinical testingting
Benefits
- Vegan & cruelty-free
- Made in Korea
Twist the base 1-2 clicks to dispense the desired amount of balm. The lip pen does not retract. For more intense color, apply additional layers.
Chili: Diisostearyl Malate, Polyglyceryl-2 Triisostearate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Hydrogenated Polyisobutene, Microcrystalline Wax / Cera Microcristallina / Cire microcristalline, Hydrogenated Castor Oil, Synthetic Wax, Methyl Lactate, Punica Granatum Seed Oil, Mangifera Indica (Mango) Seed Butter, Prunus Armeniaca (Apricot) Kernel Oil, Citrullus Lanatus (Watermelon) Seed Oil, Palmitoyl Tripeptide-1, Ethylhexyl Palmitate, Tribehenin, Sorbitan Isostearate, Synthetic Fluorphlogopite, Lactic Acid, Dehydroacetic Acid, Rosin, Barium Sulfate, Aluminum Hydroxide, Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 (CI 15850), Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love Milani lip plumper 👄
I've recently started using the Milani Keep It Full Glossy Plumping Balm, and I have to say, it's quickly become one of my favorites! I got it in the shade "Moi," which is this gorgeous sheer pink that adds just the right amount of color and shine without looking overdone. I trust Milani because thi...
Most Helpful Critical Review
Nice color, minimal "plumping" effect
This is a nice lipgloss. The color is beautiful, and it's easy to handle and apply. Instead of pushing a button like other cream lipgloss plumpers, you twist the bottom to move the color up. You can see it move up easier than others so you know how much product you are using. While I love the color ...
196 results
Beautiful
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This lip balm is so soft and smooth on lips and not sticky at all which I love, the pigment is great and provides a beautiful tint to lips and this is my new go to!
Love
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

Love the scent and texture of it and the packaging and effectiveness is amazing too so is the price of it love the way it feels on my lips and the way it looks
Really like it
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This is advertised as a lip plumbing balm with color. I love that it's a clicker pen like a similar brand and it feels so nice! It definitely moisturizes the lips like a balm and gives them a nice full look. I wouldn't say it gives a huge plump though. The color is minimal for me and there isn't much shine like a gloss. I really like it!
I'm in love with this product!
Absolutely love this! This is my first time to write a review - ever! I always read reviews before I purchase. I bought the color Moi. It is so pretty and natural. I have a medium complexion and it's perfect.
Glossy effect on your lips
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I love how glossy looks my lips with this glow and the color is very soft on my lips and looks very natural. Texture is very creamy and easy to apply. Love it