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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Color your hair with confidence with Madison Reed Radiant Hair Color Kit. The award-winning hair color is formulated to deliver multi-dimensional color and 100% gray coverage for salon-gorgeous results at home. Plus, it's ammonia-free, cruelty-free and made with ingredients you can feel good about.
Benefits
- 100% gray coverage.
- Long-lasting, artisan-crafted salon color with beautiful multi-tonal results for all hair types.
- Works in as little as 35 minutes.
- Thick cream color: no drips, no mess, no harsh smell.
- Leaves hair feeling healthy, conditioned & shiny.
- Made from ingredients you can feel good about: keratin, argan oil, and ginseng root extract.
- Cruelty-free: not tested on animals.
- Sustainable packaging.
- Made in Italy.
- For best results, stay within two shades of your natural color.
- When coloring your roots, pair with Madison Reed Color Reviving Gloss to add brilliant shine to your mid-lengths and ends.
- Best paired with Madison Reed Color Protecting Shampoo and Conditioner to nourish and lock in your vibrant color.
- Pro tip: Need help finding your perfect shade? Text your selfie to 34757 to get instantly shade-matched! Message and data rates may apply.
Includes
- Radiant Cream Color (1.7 oz)
- Conditioning Color Activator (2.5 oz)
- Pair of Gloves (2 ct)
- Cap
- Barrier Cream (0.7 oz)
- Cleansing Wipe
- Color Protecting Shampoo and Conditioner (0.5 oz each)
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
A few tips to help you color with total confidence:
Skin Allergy Test - Madison Reed always recommends you do a sensitivity test before coloring your hair. At least 48 hours beforehand, mix 1 part Radiant Cream Color (a small squeeze) with 1.5 parts Conditioning Color Activator (a few drops). Use a cotton swab to apply a quarter-sized amount to a small patch of skin behind your ear or inside your elbow. Keep dry. Wait 48 hours. If there is no sign of change to the area, then you're ready to color. Always consult your physician if you have questions or concerns. If you've had a sensitivity to hair color in the past, you may be more likely to have a reaction.
Please see the instructions included in your Radiant Hair Color kit for the best application to achieve your desired results.
Tips and tricks from the experts - Wear a shirt or smock that buttons or zips up the front to make cleanup easy. Begin with dry, unwashed hair. The day after your last shampoo is best for coloring. Make sure hair is free of styling products as they coat hair and may block the color.
Total Color Processing Time = 35 minutes (or 45 minutes for maximum gray coverage)
Precautions: Everyone is different, and all permanent hair color contains ingredients which can cause an allergic reaction, which in rare cases, can be severe. Therefore, you must follow the precautions listed on the included instructions.
Radiant Cream Color: Water, Cetyl Alcohol, Ethanolamine, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide Mea, Ceteth-2, Polyquaternium-6, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Dimethicone, Ascorbic Acid, Disodium EDTA, Sodium Metabisulfite, Sodium Hydrosulfite, Xanthan Gum, Butylene Glycol, Toluene-2,5-Diamine Sulfate, P-Aminophenol, 4-Chlororesorcinol, 2-Methylresorcinol, 2-Amino-3-Hydroxypyridine.
Conditioning Color Activator: Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentate, Phosphoric Acid, Tetrasodium EDTA, Etidronic Acid.
Cleansing Wipe: Water, Isopropyl Alcohol, Glycerin, Polysorbate 20, Sodium Cocyl Glutamate, Sodium Lauryl Glutamate, Disodium Cocyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylxexylglycerin, Phenoxyethanol, Fragrance.
Barrier Cream: Water, Mineral Oil, Glycerin, PVP, PEG-40 Hydrogenated Castor Oil Stearic Acid, Argania Spinosa (Argan) Kernel Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glyceryl Stearate, PEG-100 Stearate, Disodium EDTA, Ethylhexylglycerin, Sodium Hydroxide, Phenoxythanol, Fragrance.
Color Protecting Shampoo: Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Disodium Cocoamphodiacetate, Aloe Barbadensis Leaf Juice, Glycol Distearate, PEG-120 Methyl Glucose Dioleate, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Glycerin, Panthenol, Cocamidopropyl Hydroxysultaine, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Polyquaternium-10, Sodium Cocoyl Glutamate, Phenoxyethanol, Ethylhexylglycerin, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, Cocamidopropyl Dimethylamine, Butylene Glycol, Benzyl Alcohol, Caprylhydroxamic Acid, Sodium Chloride, Fragrance.
Color Protecting Conditioner: Water, Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Stearyl Alcohol, Polyquaternium-7, Behentrimonium Chloride, Stearalkonium Chloride, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Jojoba Esters, Panthenol, Beta-Glucan, Glycolic Acid, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Centrimonium Bromide, Phenoxyethanol, Ethlyhexylglycerin, Isopropyl Alcohol, Butylene Glycol, Fragrance.
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Questions
Ask a QuestionQ&A
Showing 5 out of 1274 Questions
- Q
Is this keratin safe?
- Asked by Adrianna
- Official Answer By Madison Reed - SyndicationHello! Our keratin comes from wool. The wool used for our keratin is sustainable and comes from healthy herds of sheep through a routine and humane shearing process done to keep the sheep healthy. We use keratin simply because it is the best ingredient available for hair repair and conditioning, and it is the protein hair is naturally made of.Was this answer helpful to you
- Q
Does this product expire? I do not see an expiration date.
- Asked by Angelica
- Official Answer By Madison Reed - SyndicationHello! This product is good for 3 years.Was this answer helpful to you
- Q
I have fine chest length hair, how many boxes of dye should I use?
- Asked by M
- Official Answer By Madison Reed - SyndicationHello! We would recommend purchasing two kits to ensure you have enough color on hand. However you can just mix one first and only mix the other if you find you need more color.Was this answer helpful to you
- Q
I'm currently a level 3 and was wondering if I could jump to the Messina Brown without lightening?
- Asked by MrsSalt
- Official Answer By Madison Reed - SyndicationHello! This would depend on if your hair is completely natural or colored to a level 3. If it is colored, no, your hair would need to be lightened, color cannot lighten color. If your hair is natural, you can.Was this answer helpful to you
- Q
Can it be used on relaxed hair?
- Asked by Inspire
- Official Answer By Madison Reed - SyndicationHello! Yes our color can be used on relaxed hair, however we recommended coloring two weeks before or after any texturizing service.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 194Graying Hair
- 111New Look
- 104Touch Ups
- 53Thick Hair
- 50Fine Hair
Commitment To Color
- 257Permanent
- 26Semi-Permanent
- 6Demi-Permanent
- 4Temporary
Describe Yourself
- 152Beauty Conscious
- 58Survivalist / Minimalist
- 49Product Junkie
- 35Minimalist
- 5Professional Stylist
Hair Type
- 27Straight Hair
- 25Wavy Hair
- 10Very Curly Hair
Most Helpful Positive Review
BEAUTIFUL COLOR - But a bit dark
This color could not be more natural looking. I was previously coloring my hair a light brown/ash blonde and wanted to go a medium/light brown copper red. The preview photos of this color are all very different. I was hoping to turn out on the lighter side, but mine came out pretty dark, but it is o...
Most Helpful Critical Review
Never Again
My color quiz matched me with lighter shades of blonde but I opted for this (it was still one of my matches) because it was darker and I am always afraid of going too light at home. According to the swatch online it did not look too far off of my natural color so I didn't think anything would go wro...
2646 results
The only one to buy
Hair Type Straight Hair
I love the color
Great coverage
Hair Type Wavy Hair
This is great hair color for greys love it
It's not the worst.
Hair Type Wavy Hair
If you had asked me after the first day this would have been 5 stars, convenient kit, didn't burn/cause damage, covered my grays with the perfect shade, Ravenna. Huge win right? Wrong. Main problem, permanent is a huge over reach. This product did not hold at all. It has leaked color everywhere since I did it, including all over a ton of my towels and my bathmats. It's at best demi permanent and a giant mess. I bought this product in store at staff suggestion. Says for stubborn grays right on the box. And it did cover. For a minute. It has continued to fade substantially after each wash and now looks crazy. And the grays are now orange. I can't speak to long term damage or fall out because I will not be using this again.
Disappointed this time
I have been using Madison Reed for awhile. The gloves broke and were stuck together. The hair cap was too small this time for my head did not cover my head at all. I had got dye alll over my neck because of it. Very disappointed.
It's good! If you can get pasted a few flaws..
As a brunette ive learned that its more sustainable and more cost effective to color treat my hair at home & this product single handedly keeps me from spening $$$ at the salon while trying to enhance my natural brown. The color lasts a decent amount of time, is easy to apply, and i love that that it comes with two pairs of gloves, shampoo/comditioner, and a cap. My only complaints are 1. The smell. The dye smells an ash tray and the shampoo/conditioner smell like the hotel provided stuff 🥴 2. Why is the box SO bulky?! I feel like they could cut a few bucks if they didnt use an ubsurd amount of cardboard to package it.