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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Achieve a healthy-looking, sun-kissed glow (without the UV rays) and create the perfect base for makeup with Well People's Bio Bronzing Priming Serum. This lightweight primer serum hybrid works to impart your skin with a subtle bronze while gripping makeup for a long-lasting look.
Benefits
- Bronzing primer serum nourishes skin & imparts a healthy-looking glow
- Works as a face primer to grip makeup for long-lasting wear
- Weightless formula has a non-greasy feel
- Enriched with plant-based ingredients like hydrating aloe juice, quinoa-derived peptides & a silicone alternative
- Buildable formula can be worn multiple ways: alone for an all-over glow, under makeup as a face primer, or mixed with your moisturizer or foundation for a soft, bronzy look
- Ideal for a wide range of skin tones
- Dermatologist-developed; Well People is both PETA Cruelty Free & Leaping Bunny certified with 100+ EWG Verified products
- Well People is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your Well People product
Key Ingredients
- Aloe juice helps hydrate, soothe & replenish skin
- Quinoa-derived peptides are rich in essential fatty acids, minerals, amino acids & antioxidants
- Silicone alternative, a plant-derived primer that helps create a smooth base for makeup
Formulated Without
- Parabens
- Avobenzone
- Oxybenzone
- GMOs
- Phthalates
- Sulfates
- Synthetic fragrance
- Phenoxyethanol
- Dimethicone
- Petrolatum
- PEG
- Propylene Glycol
- Mineral oil
- Talc
- Nanoparticles
- Thousands of other potentially toxic ingredients
Apply serum with fingertips after your skincare routine and before concealer or foundation. Mix with your favorite complexion or skincare products for a bronzing boost.
Water (Aqua), Coco-Caprylate/Caprate, C9-12 Alkane, Glycerin, Mica, Candelilla/Jojoba/Rice Bran Polyglyceryl-3 Esters, Glyceryl Stearate, Tocopherol, Avena Sativa (Oat) Kernel Flour, Aloe Barbadensis Leaf Juice, Citrus Aurantium Dulcis (Orange) Fruit Water, Chenopodium Quinoa Seed Extract, Brassica Campestris/Aleurites Fordi Oil Copolymer, Cetearyl Alcohol, Sodium Stearoyl Lactylate, 1,2-Hexanediol, Hydroxyacetophenone, Ammonium Acryloyldimethyltaurate/VP Copolymer, Polyacrylate Crosspolymer-6, Maltodextrin, Phytic Acid, Tin Oxide, Sodium Hydroxide, Aluminum Hydroxide, Potassium Sorbate, Sodium Benzoate. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499).
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Great as a bronzer for that "no makeup" makeup look
Skin type: Combination/ Oily Skin tone: light-medium with a warm olive undertone Problem areas: enlarged pores, moderate texture, uneven skin tone, dark marks/hyperpigmentation [I received this product for free in exchange for my honest review.] Here's my absolutely honest review, and I will never...
Most Helpful Critical Review
Hmm not sure
Lightweight serum, silky feel, light the instructions say to wear it directly on skin can wear alone or as a base for foundation. I have coffee colored skin with some discoloration and light acne, this is not a product I would wear alone without any makeup, I would not say it provided me with any "s...
141 results
I wouldn't buy this again, and wish I could return
Reviewed at
I LOVE just about everything from Well People, but not this one unfortunately. It's runny and hard to evenly apply and it's also SO BRONZE. I routinely have dark self-tanner on and this is 3-4 shades darker than my darkest self-tanner, leaving me looking muddy. I wish I could return it, but it's just sitting in my makeup drawer unused. I'd choose another base product from Well People as they're all good, other than this one.
I enjoyed using this product
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
I do enjoy using this. My only complaint would be that it can turn out a little patchy if you don't rub it in properly.
Best Priming Serum!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
The Bio Bronzing Priming Serum has great coverage and works well with a tinted moisturizer. I use this in my everyday routine and it does wonders for my skin. I absolutely love this product and will be repurchasing when this bottle runs out!
Clean beauty bronze
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
Love this brand! Love clean beauty and knowing it's better for me. I love the instant bronzey glow and how easy it is to blend in.
a lightweight and hydrating base that gives your skin a natu
Verified Reviewer
Submitted as part of a free sample program
Reviewed at
It applies smoothly, leaving a dewy finish, perfect for layering under makeup or wearing alone for a subtle radiance. The formula absorbs quickly, and its bronzing effect is buildable, allowing you to customize the warmth of your complexion. It's ideal for those looking to achieve a healthy glow without heavy makeup. Plus, it works well with various skin tones. The serum doesn't feel greasy, and it adds a fresh, luminous look to your skin.
