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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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e.l.f. Cosmetics Power Grip Primer
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Dewy without the greasy feel
- 1Makeup needing to last for a long time
Describe Yourself
- 1Pale Skin, Dark Hair, Early 30s
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
Works great
I really like this e.l.f. primer grip matte. It keeps my face from looking oily. It goes on very easily and doesn't have a bad smell.
2144 results
Grip power is dynamite
I received e.l.f Power Grip Matte primer and what a great surprise. I have not been using a primer and was shocked at the lightweight feeling and the lasting power it created for my makeup. I uploaded photos of my makeup after an 8 hour work day. I am so impressed. I will be purchasing the product from here on out. Thank you for a great product, e.l.f.
POWER GRIP 💯
Love this primer! There is a power grip for sure. Pairs so well with the elf powder glow filter foundation. The hold coverage in coverage is soooo good!
Enjoyed!
Pretty sensitive to how things feel on skin, but I enjoyed this! Overall it kept my makeup set all day.
Grippy matte primer
Simple black packaging. Texture is thick not runny. Slight lemon 🍋 scent . Grips makeup for lasting power. Slight tacky texture but dries down quickly.
I would recommend it
It is a lightweight primer that helps control oil and create a smooth base for makeup. It grips foundation for long-lasting wear while providing a matte finish. Perfect for oily skin, it minimizes shine and enhances makeup longevity.
