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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
e.l.f. Cosmetics Power Grip Primer is a gel-based, ingredient-driven face primer that smoothes skin while gripping your makeup to help it last longer.
Benefits
- #1 Primer in America*
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps & gives skin a natural finish
- Goes on clear with a translucent finish for all skin types & skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
- *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 & Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Key Ingredients
- Hyaluronic acid helps skin retain moisture for a plump complexion
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
- Sulfates
Apply evenly to face before makeup using your fingertips to pat into skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
External use only. Stop use if irritation occurs.
Water (Aqua), Butylene Glycol, Glycerin, PEG-150 Distearate, Polysorbate 80, Niacinamide, Rosmarinus Officinalis (Rosemary) Leaf Water, Melissa Officinalis Flower/Leaf/Stem Water, Mentha Piperita (Peppermint) Leaf Water, Sodium Hyaluronate, Sodium Ascorbyl Phosphate, Menthol, Pentylene Glycol, Propylene Glycol, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol, Disodium EDTA, Trideceth-9, 1,2-Hexanediol. May Contain (+/-): Blue 1 (CI 42090), Yellow 5 (CI 19140).
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e.l.f. Cosmetics Power Grip Primer
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Dewy without the greasy feel
- 1Makeup needing to last for a long time
Describe Yourself
- 1Pale Skin, Dark Hair, Early 30s
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
3357 results
Okay
The cover was okay, the texture was smooth it didn't made makeup look that amazing but it did some work. I would not really buy this again unless is the other elf primer I would since is my favorite one.
Great for dry skin too!!
[I received this product in exchange for my honest review] I really wish they would let us upload a video that was more than 60 seconds because I had more thoughts on this product so I'll just explain them here but in the video as I was saying, I love this primer. I have extremely dry skin. I do have a lot of texture on my skin, so I was really scared of using this just because anything matte seems to really not agree well with my skin type but this is one of the first mat products I have used that I will definitely purchase with my own money when I run out. My daughter has normal to combo skin. She also tried it as well and it looked beautiful on her. Both of us came to the conclusion that this primer held our make up in place for almost 10 hours because the day we tried it, we both were out for about 10 hours that day, but this primer held our make up in place way better than another brand that everyone knows, it's a higher end brand. this is so cheap but performs like a prestige product. I have used this primer with my cream foundation as well as my liquid foundation and it has worked well with both formulas. It does not have a scent and it blends in very quickly. I do want to point out when you first rub it into your skin, It does feel almost like a glue and that can be intimidating. I know it was for me, but I gave it about 2 to 3 minutes before I started applying my base and it absolutely worked out perfectly so do not be intimidated of how it feels!
love!
[I received this product in exchange for my honest review] amazing product! smooth to put on, goes onto your skin easily and you don't need much to go a long way. great product for the price and nice packaging making it easy or use all of the product up. matte coverage so you don't end up looking tooo shiny or greasy
A must have
[I received this product in exchange for my honest review] The scent is not bad at all. It actually doesn't really have a smell. I love the texture of it and it seemed to make my makeup last longer. It didn't feel too heavy and a little went a long way
It's a good primer
Recibí este producto a cambio de mi revisión honesta. POWER GRIP MATTE PRIMER from e.l.f Cosmetics is a primer that promises to control the look of excess oil leaving a matte finish. Its formula is light and easy to apply. It leaves a sticky feeling that helps the makeup that is applied adheres better and lasts longer. It is not compatible with all types of makeup because it can leave patches. In my case, it doesn't work to combine it with my RARE BEAUTY liquid blush. It's a good product. If I would buy it again
