Tab through the images or use the previous or next buttons to navigate each product image
BlackIn stock and ready to ship
Usually ships out in 1-2 days
Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Vegan
- Give Back
Instantly amplify the look of eyelashes and embrace a new era of mascara with the clean from wand-to-goop beauty power of PÜR Bio Charged Plant-Powered Volumizing Mascara with naturally derived ingredients* for stronger-looking, full-bodied lashes.
Benefits
- Creamy, full bodied, volumizing & defining mascara
- Helps strengthen & instantly amplifies the look of lashes
- Renewably resourced 100% castor oil biobased fiber brush wand
- 90% naturally derived ingredients*
- Works perfectly with PUR Fully Charged Mascara Primer & On Point Eyeliner Pencil
- *Including water. Naturalness according to ISO 16128 standard.
Key Ingredients
- Pea protein helps strengthen the look of lashes
- Olive wax & shea butter help condition and moisturize lashes
- Hybrid Complex (fermented Red Ginseng, Portulaca Oleracea ferment extract & vitamin C) is an antioxidant-rich blend that hydrates lashes and helps promote lash growth
Formulated Without
- BPA
- Fragrance
- Gluten
- Mineral oil
- Parabens
- Phthalate
Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Aqua/Water/Eau, Synthetic Beeswax, Oryza Sativa Cera (Rice Bran Wax), Glyceryl Stearate, Acacia Senegal Gum, Shea Butter Polyglyceryl-6 Esters, VP/Eicosene Copolymer, Dimer Dilinoleyl Dimer Dilinoleate, Glyceryl Behenate, Butyrospermum Parkii (Shea) Butter, Polyvinyl Alcohol, Glycerin, Copernicia Cerifera Cera (Carnauba Wax), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Palmitic Acid, Phenoxyethanol, Polyurethane-35, Aminomethyl Propanol, Ethylhexylglycerin, Ascorbyl Tetraisopalmitate, Hydrolyzed Pea Protein, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Methylpropanediol, Lentinus Edodes Extract, Lactobacillus/Panax Ginseng Root Extract Ferment Filtrate, Olea Europaea (Olive) Fruit Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Pseudozyma Epicola, Caprylyl Glycol, Phenylpropanol, Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Love the product ingredients
This product was provided for promotional purposes in exchange for my honest review Upon first impressions, the packaging of the PUR Bio Charged Plant-Powered Volumizing Mascara is fairly simple, but it feels sturdy and travel-friendly. As someone who is always on the move, I often toss my mascaras ...
Most Helpful Critical Review
I wanted to love this mascara...
I wanted SO BADLY to love this mascara. I have naturally long lashes that just need some volume/lift. I always opt for clean, vegan, cruelty-free formulas when I can so I was stoked about plant-powered mascara. Unfortunately, it didn't live up to my expectations. You can see in my pictures how clum...
232 results
Love my Plant-powered Mascara
Verified Reviewer
Reviewed at
I've always struggled to find a mascara that doesn't irritate my sensitive eyes, so discovering Pur Bio Charged Plant-Powered Volumizing Mascara was a blessing. From the first swipe, I noticed how lightweight yet volumizing it is—no clumping, no flaking, and best of all, no stinging or redness. It's gentle, thanks to the plant-based ingredients, but still gives my lashes that full, lifted look I love. I can wear it all day without discomfort, which is rare for me. I also appreciate that it's cruelty-free and clean, so I feel good using it. It gives me bold lashes without sacrificing comfort or eye health, and that's exactly what I've been searching for. Total win for anyone with sensitive eyes! Absolutely love this!!! Product received as a part of an education promotion
Volume is there
Verified Reviewer
Reviewed at
This product was provided for promotional purposes in exchange for my honest review I was excited to receive this mascara since Pur is such a great brand. Unfortunately this mascara is one of my least favorites. Pros: light weight, volume is great, the wand is perfect cons: not waterproof, clumps so bad, and it feels super cheap. I will still use it but i wont be my go to mascara
Environment friendly Volumizing Mascara
Verified Reviewer
Reviewed at
As a retail beauty specialist and makeup artist who is around makeup products all day long, I have to say that I was really excited to get my hands on the PUR Beauty Bio Charged Mascara. This Vegan Mascara is formulated using 90 percent of naturally derived ingredients. The ingredients include Red Ginseng, Shea Butter, Vitamin C and Pea Protein. Together these ingredients help strengthen your natural lashes while increasing their volume. The mascara has a Biobased fiber brush that is extremely gentle on your lashes. It is formulated using Castor beans which are again beneficial for your lashes. Along with adding volume and strength to your lashes this mascara is great for the environment also. The packaging of this product is made from lightweight mono material component which ensures easy recycling. Over all this is an amazing product for your eyelashes! I highly recommend it.
A bold mascara but not for me
Verified Reviewer
Reviewed at
I really wanted to love this PUR Mascara — the sleek packaging and the rich black pigment were promising. It definitely adds volume and makes lashes look darker and bolder with just one coat. However, on my lashes, it didn't perform as well as I hoped. It tends to clump and sticks my lashes together, which makes them look less defined. I also found it a bit tricky to layer without making a mess. Maybe this mascara works better for thicker or shorter lashes, but unfortunately, it didn't suit mine. Still, I appreciate the opportunity to test it! Disclosure: This product was provided for promotional purposes in exchange for my honest review.
Must buy
Verified Reviewer
Reviewed at
I was very excited to try this mascara. The first few times I used it, it made my lashes very clumpy. Then I started scraping the mascara on the sides of the bottle before applying, and only applying to the underside of my lashes instead of both sides. Now I love it! It gives me beautiful volume and is very easy to come off at night, without ruining my lashes. I was given this product for my honest review.