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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Give Back
Instantly amplify the look of eyelashes and embrace a new era of mascara with the clean from wand-to-goop beauty power of PÜR Bio Charged Plant-Powered Volumizing Mascara with naturally derived ingredients* for stronger-looking, full-bodied lashes.
Benefits
- Creamy, full bodied, volumizing & defining mascara
- Helps strengthen & instantly amplifies the look of lashes
- Renewably resourced 100% castor oil biobased fiber brush wand
- 90% naturally derived ingredients*
- Works perfectly with PUR Fully Charged Mascara Primer & On Point Eyeliner Pencil
- *Including water. Naturalness according to ISO 16128 standard.
Key Ingredients
- Pea protein helps strengthen the look of lashes
- Olive wax & shea butter help condition and moisturize lashes
- Hybrid Complex (fermented Red Ginseng, Portulaca Oleracea ferment extract & vitamin C) is an antioxidant-rich blend that hydrates lashes and helps promote lash growth
Formulated Without
- BPA
- Fragrance
- Gluten
- Mineral oil
- Parabens
- Phthalate
Begin by placing the mascara wand at the base of lashes, then hold for a few seconds to set. Wiggle the wand in a back-and-forth motion and repeat to build. Use the wand vertically to apply to the lower lash line.
Aqua/Water/Eau, Synthetic Beeswax, Oryza Sativa Cera (Rice Bran Wax), Glyceryl Stearate, Acacia Senegal Gum, Shea Butter Polyglyceryl-6 Esters, VP/Eicosene Copolymer, Dimer Dilinoleyl Dimer Dilinoleate, Glyceryl Behenate, Butyrospermum Parkii (Shea) Butter, Polyvinyl Alcohol, Glycerin, Copernicia Cerifera Cera (Carnauba Wax), Hydrogenated Olive Oil Stearyl Esters, Stearic Acid, Palmitic Acid, Phenoxyethanol, Polyurethane-35, Aminomethyl Propanol, Ethylhexylglycerin, Ascorbyl Tetraisopalmitate, Hydrolyzed Pea Protein, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Methylpropanediol, Lentinus Edodes Extract, Lactobacillus/Panax Ginseng Root Extract Ferment Filtrate, Olea Europaea (Olive) Fruit Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Prunus Armeniaca (Apricot) Kernel Oil, Pseudozyma Epicola, Caprylyl Glycol, Phenylpropanol, Iron Oxides (CI 77499).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Strong 4/5 stars
I recently tried the PÜR Cosmetics Bio Charged Plant-Powered Volumizing Mascara, and there's a lot to love about it. This mascara boasts a clean, vegan formula powered by 91% naturally derived ingredients, such as Fermented Red Ginseng, Shea Butter, Vitamin C, and Pea Protein. The plant-powered form...
Most Helpful Critical Review
Who is giving this good reviews?!
After seeing how highly this mascara was rated, I purchased it myself and gave it a try. Boy, was I disappointed! This mascara does absolutely none of the things the description claims it does. It was really hard to apply because the formula was so dry and clumpy on the brush. It glues your lashes t...
133 results
New staple!
Absolutely love this mascara! Adds volume without clumping and without flaking. A great staple!
A muy try for any makeup lover
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
Try this mascara for over two months to make sure it would be completely effective love the packaging design.like that's the ingredients where clearly very specific to have a better understanding of everything the scent was not a problem to me definitely something that everyone can try love the the application technique and I got use to put mascara on every lash
Pur
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
This has such great eco friendly ingredients!! It's perfect if you're environmentally conscious. Besides that unfortunately it does not last long and it does have some clumping. So it's 50/50 but to be honest I would not get this again.
Pretty good but doesn't last super long
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at
I think this mascara looks really good and makes my eyelashes very full. My only complaint is is that it doesn't seem to stay on all day. By the end of the day it starts to sneak under my eyes.
Love the brush
I love how fluffy my lashes look with this mascara. The brush reminds me of the too faced brush which i love bc it gives a nice full fluffy lash! I love it helps contribute to growth and less shedding of the lashes. Yay pur! Please make a brown mascara! I cant wait to pair this mascara with the pur eyelash primer whenever it comes back in stock in store!
