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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Give Back
The ILIA Limitless Lash Mascara is an award-winning clean mascara that lengthens, lifts, and separates with a unique dual-sided wand.
Benefits
- Dual-sided brush - short bristles curl, long bristles separate
- Nourishing, buildable formula
- Safe for sensitive eyes + contact lenses
- Flake and smudge-resistant
- Removes easily with warm water
- Mono-material tube reduces carbon emissions by 46% and waste by up to 20%*
- *Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate
Key Ingredients
- Arginine + Biotin - Lash care heroes that help fortify + strengthen for healthier-looking lashes
- Organic Shea Butter - Weightlessly conditions + adds a soft, flexible feel
- Ethically Sourced Beeswax - Nourishes + defines without clumping
Research Results
- 100% said it lifts, separates, and defines lashes*
- 97% said it doesn't smudge, flake, or crumble**
- 95% said lashes look longer*
- 91% said it nourishes and fortifies lashes***
- In a clinical study of 42 people after 2 weeks () and immediately (). In a 2-week study of 32 people ()
For extra lift, use an eyelash curler before applying. Glide the shorter side of the dual-sided wand through lashes to lift and define. Use the longer, comb-like side to lengthen and separate each lash. Apply more coats for a bolder look. To remove, rinse with warm water - no makeup remover needed.
Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'Abeille*, Butyrospermum Parkii (Shea) Butter*, Polyglyceryl-6 Distearate, Dimer Dilinoleyl Dimer Dilinoleate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba*, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, Zea Mays (Corn) Starch*, Xanthan Gum, Arginine, Phenethyl Alcohol, Biotin, Urtica Dioica (Nettle) Extract, 1,2-Hexanediol, Caprylyl Glycol, Sodium Benzoate, Citric Acid, Potassium Sorbate, Benzoic Acid, Myristoyl Pentapeptide-17, Ci 77499 (Iron Oxide). *Organic Ingredients.
This brand is excluded from most Ulta Beauty coupons.
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
My new Holy Grail
I am so thankful for Ilia and PinchMe in sending me this product. I cannot say enough good things!! I received 2 products - the Limitless Lash Mascara and the Foundation stick. Limitless Mascara: This product was such a pleasant surprise. I was gifted the Limitless Lash Mascara in brown to revie...
Most Helpful Critical Review
Not for me
I was so excited to receive this product from pinch me in exchange for my honest review. So here are My thoughts on this ilia limitless lash mascara. Let's start off with the packaging. It is very nice sleek simple tube with a silky matte feel. It feels of very good quality. The mascara wand doesn't...
2512 results
Not impressed
Lost its curl very fast and doesn't look flattering.
Meh
I have tried this mascara in the past and wasnt impressed, but I thought I'd give it another go since they released a brown shade. Just like last time, I'm absolutely in love with this mascara during its first few uses. It gives pretty, delicate lashes with plenty if curl and length. However, it becomes clumpy and difficult after only a week or two. I do like the formula generally: it keeps my stubborn lashes curly, is fairly long-lasting (I do get smudges every 2-3 hours), and it is easy to remove. My lashes feel strong and my eyes are not irritated. The brush, however innovative, becomes difficult to use after just a few uses. The "comb" side actually cakes on more product rather than separating and coating lashes, and its difficult to wipe off excess product. I'm also not a fan of the new brown shade: it looks just like the black to me. Overall, I don't feel this product is worth the price, I don't love the color options, and I think the tube/formula could use some adjusting to work better with the brush.
Un-influenced
I bought this based on a recommendation from an influencer I follow. After reading several raving reviews as well, I decided to give it a try. Sorry, I was not impressed. Absolutely no volume and barely any length on the top lashes. After several chances to like this mascara IMO, not worth the money or the hype. I kept it and used on my bottom lashes so it wasn't a waste of money.
I would buy both of the product again.
I was very please with both of the product.
Glad to have a clean option for lashes.
I like the honey scent this mascara has. I feel better about puttimg a cleaner peodice near my eyes. It most definitely separates and lmgthens. However, it will also moat definitely smudge under the eyes. This is not waterproof at all, so keep im mind that you will havw to clean your undereyes mutiple times throughout the day. It's easy to wash off.
