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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Madison Reed Bonding Time Bond Building Treatment is an all-in-one leave-in treatment that strengthens hair, repairs damage, and protects your color.
Benefits
- Professional-strength all-in-one leave-in treatment
- Strengthens and repairs damaged hair
- Protects color from fading
- Reduces breakage by 71% after just one use*
- Developed with licensed colorists
- The first bond-building treatment formulated to protect your color
- Bond Building Technology goes deep into your hair’s cortex to create new bonds
- Black Spruce Extract protects color from fading
- Helps remedy damage from coloring, bleaching, highlighting, heat-styling, chemical processing and more
- Leaves hair stronger, visibly healthier and gorgeously glossy
- For all hair types and textures
- Free of sulfates, parabens, phthalates, gluten, and titanium dioxide
- Cruelty Free and Leaping Bunny certified
- *Based on results from an independent test, measured after one application on bleached hair.
Key Ingredients
- Black Spruce Extract contains a powerful antioxidant that defends hair color against the top four elements that cause fading – sun, water, heat, and harsh detergents
Formulated Without
- Sulfates
- SLS
- Ammonia
- Parabens
- PPD
- Resorcinol
- Gluten
- Phthalates
- Titanium Dioxide
Apply 2-4 pumps of Bonding Time to clean, towel-dried hair from roots to ends. Use a comb, brush or your fingers to evenly distribute the serum throughout your hair. Bonding Time provides heat protection from styling tools, so use alone or layer in additional products. Style as usual.
Bonding Time can be used every time you shampoo your hair, although you will see - and feel - benefits after just one use!
Water/Aqua/Eau, Glycerin, Picea Mariana Bark Extract, Panthenol, Hydroxypropylgluconamide, Hydroxypropylammonium Gluconate, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Hydroxyethylcellulose, Cetrimonium Chloride, Polyquaternium-10, Polyquaternium-7, Caprylyl/capryl Glucoside, Citric Acid, Potassium Sorbate, Tartaric Acid, Disodium EDTA, Disodium Phosphate, Polysorbate 60, Benzyl Alcohol, Sodium Phosphate, Phenoxyethanol, Sodium Benzoate, Fragrance/Parfum, Benzyl Benzoate, Linalool.
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
What does this smell like? Floral? Fruity? Herbal? Like coconut? Something else? Is the scent strong? Does it dissipate or can you still smell it a few hours later?
- Asked by crystal
- Official Answer By Madison Reed - SyndicationHello! This product's scent is based on our signature scent which is Orange Blossom, Sage, and Cucumber. It will leave hair lightly scented.Was this answer helpful to you
- Q
Is this for type 2c hair and will it help after bleaching hair? I do use the Madison Reed gloss and have my hair color appts (including bleaching) at Ulta.
- Asked by PetiteP
- Official Answer By Madison Reed - SyndicationHello, unfortunately, we are unable to view the product that your question is in reference to. However, we can recommend our Bonding Time product to help strengthen the hair, which is helpful after bleaching services.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
MIRACLE In a BOTTLE
Where to start with what I like regarding this product??? Well it is without a shadow of a doubt the best bond building treatment I have used & due to hair thinning I have used most of them. The texture of this product is perfect for smoothing into the hair strands, a little goes a long way with ...
Most Helpful Critical Review
Not Helping
I've used the Bonding Treatment about 10 times now and I don't like the results. The first time I used it, I used 2 pumps because my hair is only about shoulder-length. Putting it in my hair made my hair feel heavy and sticky. I hoped that would go away as a dried it, but it still weighed it down un...
408 results
Love this!
Submitted as part of a free sample program
Reviewed at

I'm really liking this product! I already feel like my hair is stronger, less breaking at my ends and it smells really good!
Love this product!
Submitted as part of a free sample program
Reviewed at

This bond building treatment has made a noticeable difference in how my hair feels and looks! Since I began using this product my hair has been stronger and felt so healthy! I was looking to round out my hair care routine and Bonding Time has really helped with that. It really helps my hair in feel nourished after washing!
Incredible immediate results
Submitted as part of a free sample program
Reviewed at

Product worked after a single application. Immediately after applying and drying my hair, it felt smooth, healthy and added shine.
Love this!!!
Submitted as part of a free sample program
Reviewed at

This product made my hair so strong and silky! I love that it is easy to use and I can see amazing results right away. I notice that my hair is breaking way less since I started using this product and seems to be growing more! Love this product!
WOW - Hair feels smoother and stronger!
Submitted as part of a free sample program
Reviewed at

Love this product. I generally don't use a product after showering - I have really fine blonde hair so it can make it feel heavy but I can honestly say that it made a huge difference. Not only was my hair not frizzy it felt stronger and thicker without weighing it down. LOVE!