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Summary
Discover IT® Bye Bye Foundation - your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say 'bye bye' to traditional foundation! Featuring proprietary 3D Skin Flex Technology, this color-infused moisturizer uses flexible pure color pigments that 'float' over lines.
Features
- Discover IT® Bye Bye Foundation is your first-ever full coverage moisturizer from IT Cosmetics that gives you the power to say ''bye bye'' to traditional foundation!
- Protects skin with SPF 50+ broad-spectrum physical sunscreen
- Helps increase the absorption and efficacy of your other skincare products
Benefits
- Revolutionary full coverage moisturizer with 3D Skin Flex Technology delivers weightless full coverage with a natural satin finish
- 7 key fermented ingredients work to increase absorption and efficacy of skincare
Apply 1-2 pumps to clean skin using your favorite IT Cosmetics makeup brush or fingertips, either on top or in place of your skincare products.
For best results, apply starting at the center of your face, then smooth and blend outward for a hydrating, fresh finish.
Active Ingredients: Titanium Dioxide - 9.0%, Zinc Oxide - 6.3%.
Cosmetic Ingredients: Water, Phenyl Trimethicone, Dimethicone, Butylene Glycol, Butylene Glycol Dicaprylate/Dicaprate, Orbignya Oleifera Seed Oil, Butyloctyl Salicylate, Cetyl Peg/Ppg-10/1 Dimethicone, Cyclopentasiloxane, Snail Secretion Filtrate, Aluminum Hydroxide, Magnesium Sulfate, Polyglyceryl-4 Isostearate, Stearic Acid, Cyclohexasiloxane, Dimethicone/Vinyl Dimethicone Crosspolymer, Hexyl Laurate, Calcium Stearate, Caprylyl Glycol, Triethoxycaprylylsilane, Ethyl Hexanediol, Ethylhexylglycerin, Limonene, Citrus Limon (Lemon) Peel Oil, Sorbitan Isostearate, Tocopheryl Acetate, Phenoxyethanol, 1,2-Hexanediol, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Adenosine, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantifolia (Lime) Oil, Pinus Sylvestris Leaf Oil, Niacinamide, Polymethylsilsesquioxane, Lactobacillus/Dipteryx Odorata Seed Ferment Filtrate, Lactobacillus/Pumpkin Ferment Extract, Propylene Glycol, Saccharomyces/Xylinum/Black Tea Ferment, Linalool, Glycerin, Eucalyptus Globulus Leaf Oil, Saccharomyces/Rice Ferment Filtrate, Lactobacillus/Kelp Ferment Filtrate, Citral, Hydrolyzed Collagen, Leuconostoc/Radish Root Ferment Filtrate, Panax Ginseng Root Extract, Cocos Nucifera (Coconut) Fruit Extract, Hydroxyethylcellulose, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Camellia Sinensis Leaf Extract, Silk Extract, Hydrolyzed Silk, Sodium Citrate, Citric Acid, Steareth-20, Potassium Sorbate, Saccharomyces/Camellia Sinensis Extract Ferment Filtrate, Bacillus/Cordyceps Sinensis/Ganoderma, Lucidum/Inonotus Obliquus/Lentinus, Edodes/Phellinus Linteus/Schizophyllum, Commune/Tricholoma Matsutake Extract Ferment, Filtrate, Phaseolus Angularis Seed Extract, Lactobacillus Ferment, Lactobacillus/Centella Asiatica/Gleditsia Sinensis, Thorn/Houttuynia Cordata Extract/Phellodendron, Amurense Bark/Polygonum Cuspidatum, Root/Prunella Vulgaris/Torilis Japonica Extract, Ferment Filtrate, Lactobacillus/Rice Ferment Filtrate, Xanthan Gum, Diamond Powder, Olea Europaea (Olive) Leaf Extract, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Biotin, Palmitoyl Tripeptide-1, Hydrolyzed Hyaluronic Acid, Chrysin, Palmitoyl Tetrapeptide-7 May Contain Iron Oxides, Titanium Dioxide.
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It's Your Full Coverage Moisturizer!
Discover more!
3D Skin Flex™ Technology - our proprietary innovation!
It features our proprietary innovation, 3D Skin Flex™ Technology, which allows this full coverage moisturizer to adjust with the movement of your skin for your most comfortable, natural-looking, flawless coverage that won’t crease or crack.
7 key fermented skin-loving ingredients!
- Fermented Sugarcane and Rice work to plump the look of skin, helping to improve bounce and elasticity.
- Fermented Coconut Water is rich in minerals and amino acids to help nourish and hydrate skin.
- Fermented Sea Kelp, Green & Black Tea, White Ginseng and Pumpkin intensely moisturize and deliver powerful antioxidants and concentrated nutrients to your skin.
An SPF moisturizer with physical-only sunscreen in 12 skin-loving shades!
We’ve spent the past two years creating 12 skin-loving shades for this moisturizer and we continue to work hard to challenge this further.
Physical sunscreens include titanium dioxide and zinc oxide, and are the only sunscreens we use.
These are natural forms of sunscreen that work by creating physical barriers, blocking or deflecting the sun’s rays.
We use physical sunscreen agents so everyone can use our products—even if you have sensitive skin.
To build coverage, let IT do the work for you!
IT Brushes for ULTA Your Airbrush Full-Coverage Complexion Brush #77 makes it easy to achieve your desired level of coverage.
First, apply 1-2 pumps of Bye Bye Foundation to your forehead, cheeks and chin, then smooth and blend outward using the brush or your fingertips.
For areas where you desire more coverage, use the brush to stipple (or pat) the product into your skin for your most natural-looking finish.
So many benefits - IT's got you covered!
Questions
Ask a QuestionQ&A
Showing 5 out of 896 Questions
- Q
Is this being discontinued? I haven't seen it in stock for over a month.
- Asked by Jacqueline
- Official Answer By IT Cosmetics - BEHi there! Bye Bye Foundation, is not being discontinued. Only Bye Bye Foundation in Oil-Free has been. Please check out itcosmetics.com for availability too!Was this answer helpful to you
- Q
where is the color choice of the same product I have now so I can buy again? I cannot find anywhere on it
- Asked by Joann
- Official Answer By IT Cosmetics - BEHi there! The shade name is located on the back of the tube & on the box your foundation came in! If you are unable to locate IT, it is possible that it may have rubbed off over time. We are happy to look into this further for you & find your perfect match. Please live chat with us!Was this answer helpful to you
- Q
does this have retinol in it
- Asked by kyta
- Official Answer By IT Cosmetics - BEHi there! Please know that all our products are formulated with skin-loving ingredients. You will be able to find a full ingredient list on each product page!Was this answer helpful to you
- Q
I have a question about IT makeup and the color. I bougt this before at an Ultra store a year ago, but I don't know the color. Would Ultra have that on record? I'm 25 miles from at store.
- Asked by Lesia
- Official Answer By IT Cosmetics - BEHi there! The shade name is located on the back of the tube & on the box your CC+ Cream came in! If you are unable to locate IT, it is possible that it may have rubbed off over time. We are happy to look into this further for you please live chat with us on Ulta.com!Was this answer helpful to you
- Q
What's the difference between the full coverage and cc
- Asked by Sonni
- Official Answer By IT Cosmetics - BEHi there! CC+ Cream will provide full coverage and instant color-correcting benefits. IT is also formulated with anti-aging ingredients to reduce the look of uneven skin tone over time. If your skin concerns include dark spots, redness, or hyperpigmentation CC+ Cream is a great choice for you! Bye Bye Foundation is your full-coverage moisturizer! IT will deliver weightless full coverage with a natural satin finish. IT is also designed to help increase the absorption and efficacy of your other skincare products. If you are looking for weightless, full coverage that will also hydrate, Bye Bye Foundation will be perfect for you! IT is also important to note that both foundations include SPF! We hope this helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 400Full Coverage
- 399Light To Medium Coverage
- 290Dry Skin
- 253Normal Skin
- 223Mature Skin
Describe Yourself
- 453Brand Buyer
- 294Budget Shopper
- 24Beauty Conscious
- 13Minimalist
- 6Sensitive skin
Most Helpful Positive Review
LOVE LOVE LOVE I now prefer this over IT CC Cream
I'm a daily wearer of IT Cosmetics CC cream and I can easily see distinct differences between the two. I'm 39 YO with Oily skin and visible pores and always fighting those fine lines. I'm exactly between their CC Fair and Light shades, so I have to blend the two colors together daily. I saw this...
Most Helpful Critical Review
Worst Breakout of My Life
The IT cosmetics CC cream was my foundation of choice for months, but recently I was on the lookout for something different and thought this would be a perfect alternative. Boy was I wrong. I've never had an adverse reaction to makeup before nor do I have sensitive skin so I was shocked to discover ...
2243 results
My favorite makeup!
The perfect flawless coverage for my skin. I have tried higher end brands of makeup and always return to IT ByeBye full coverage.
Love it!
I have acne prone skin and it works perfect on me!
I love this product!!
Every now and then I'll try a new foundation, just for kicks. Every time, I come right back to this one. The coverage is unmatched! It doesn't cake or flake, good for all day wear (14+ hours!).
Multiple Time Buyer
This is and has been my go to foundation for years. Perfect for every occasion and belnds into skin really well. Perfect amount of coverage to blur without covering natural color
Foundation
My favorite foundation. It has spf, long lasting and smells good too. A little goes a long way
