This Product |
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Usage |
Morning
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Nighttime
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Anytime
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Anytime
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Key benefits |
Firm + Brighten
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Refine + Retexturize
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Strengthen + Resurface
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Hydrate + Illuminate
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What it is |
A fresh squeeze of vitamin C and antioxidants
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A high-tech AHA/BHA nighttime serum
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Mega-strength anytime serum that combines the strongest levels of peptides, growth factors, and amino acids
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A refreshing cool drink of water for your skin
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What it does |
Reveals a brighter, firmer complexion and improves signs of photoaging
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Resurfaces dull and congested skin while dramatically improving skin's tone and texture
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Delivers plump and bouncy skin while targeting a dull and uneven complexion
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Quenches the skin to improve hydration and moisture in the skin
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Why you need it |
A potent daily dose of vitamin C reengerzies your skin and defends it from environmental pollution
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The perfect nightime serum, it works while you're sleeping to promote clarity and luminosity
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Strengthens the skin to improve elasticity and resurfaces with a potent lactic acid
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Perfect addition to any smoothie and an easy replacement for any essence in your skincare routine
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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
Drunk Elephant's C-Firma Fresh Vitamin-C Day Serum is a super-potent serum packed with a powerful antioxidant complex and fruit enzymes to firm and brighten the appearance of skin while improving the signs of photoaging.
Benefits
- Designed to be mixed by you before its first use, which maximizes the potency of its delicate (but powerful) ingredients while keeping the formula fresh
- Visibly diminishes signs of aging and photodamage, leaving the skin incredibly radiant and luminous
- Enzymatically dissolves surface dead skin cells as it hydrates and soothes
- Reveals a brighter, firmer complexion
- Formulated at a skin-friendly pH of 2.5
- When worn under your sunscreen during the day, C-Firma Fresh works hard to ward off pollution and UV-generated free radical damage
- Dermatologist Tested
- Formulated without the Suspicious 6 - the six ingredients Drunk Elephant believes are at the root of almost every skin issue (Essential oils, Silicones, Chemical sunscreens, SLS, Fragrances + dyes, and Drying alcohols)
Key Ingredients
- L-Ascorbic Acid: improve fine lines, wrinkles, and hyperpigmentation and help brighten skin
- Ferulic Acid: protects against UV-generated free radicals
- 1.0% Tocopherol: aka vitamin E, helps maintain moisture levels, and soothes irritation
Research Results
- In a clinical study with 30 people after 4 weeks:
- 100% showed improvement in skin's tone and radiance
- 96% showed improvement in overall hyperpigmentation
- 93% showed smoother skin texture
STEP 1
Tap to loosen powder.
STEP 2
Slowly pour liquid into powder.
STEP 3
Screw pump on tightly and wipe clean.
STEP 4
Shake until powder is dissolved.
STEP 5
Snap onto white bottle with nozzle facing left and white bottle facing forward.
Mix it once and you're good to glow!
Suggested Use: In the morning, apply one pump to a clean, dry face, neck, chest, and backs of hands, or mix it into your daily Drunk Elephant skincare smoothie. Don't forget to top it off with sunscreen!
Smoothie Tip: "Glow Big or Go Home Smoothie"- 1 pump C-Firma +1 pump D-Bronzi+1 pump B-Hydra, for a just-got-back-from-somewhere- sunny glow.
How to Recycle:
For the liquid serum base, remove the cap and toss the bottle into the recycling bin after assembling.
Pop off the top.
Unscrew the clear vial from the top.
Recycle the vial + outer container.
Precautions: Use only as directed. For external use only. Avoid contact with eyes.
Water/Aqua/Eau, Dimethyl Isosorbide, Ascorbic Acid, Laureth-23, Glycerin, Tocopherol, Lactobacillus/Pumpkin Ferment Extract, Sclerocarya Birrea Seed Oil, Dipotassium Glycyrrhizate, Glycyrrhiza Glabra (Licorice) Root Extract, Vitis Vinifera (Grape) Juice Extract, Ferulic Acid, Phyllanthus Emblica Fruit Extract, Camellia Sinensis Leaf Extract, Lactobacillus/Punica Granatum Fruit Ferment Extract, Propanediol, Gluconolactone, Sodium Hyaluronate Crosspolymer, Sodium Hyaluronate, Oryza Sativa (Rice) Bran Extract, Glutamylamidoethyl Imidazole, Tetrahydrobisdemethoxydiferuloylmethane, Tetrahydrodemethoxydiferuloylmethane, Tetrahydrodiferuloylmethane, Pentylene Glycol, Caprylhydroxamic Acid, Leuconostoc/Radish Root Ferment Filtrate, Sorbic Acid, Phenoxyethanol, Sodium Benzoate, Caprylyl Glycol, Chondrus Crispus (Carrageenan) Extract, Ethylhexylglycerin.
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Questions
Ask a QuestionQ&A
Showing 5 out of 13 Questions
- Q
How many % vit c does this have?. Does it pill under foundation and sunscreen?
- Asked by Sue
- Official Answer By Drunk Elephant - Brand EngageC-Firma has 15% vitamin C, and does not pill under foundation!Was this answer helpful to you
- Q
How long do the contents of a bottle last? Meaning if used daily, does one bottle last a month? Several months?….
- Asked by Curious
- Official Answer By Drunk Elephant - Brand EngageTypically C-Firma lasts about 3-4 months with daily use!Was this answer helpful to you
- Q
is it good for acne
- Asked by kara
- Official Answer By Drunk Elephant - Brand EngageWhen targeting acne, we recommend opting for our TLC Framboos serum! Framboos resurfaces skin, dramatically improving the look of pores, blemishes, and fine lines.Was this answer helpful to you
- Q
Request for Product SDS Test Report: C-Firma Fresh Day Serum by Drunk Elephant
- Asked by Hethish
- Official Answer By Drunk Elephant - Brand EngagePlease contact us at [email protected] for more information.Was this answer helpful to you
- Q
Is this serum suitable for 55-65 year old normal to dry skin?
- Asked by Cissafriss
- Official Answer By Drunk Elephant - Brand EngageYes! C-Firma is great for users of this age and skin type.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Day serum
- 1Every morning with moisturizer
- 1For even skin tone
Describe Yourself
- 130's
- 1Normal skin
- 1Product Junkie
- 1Esthetician - 16 years
Skin Type
- 13Combination
- 5Dry
- 3Oily
- 2Normal
Most Helpful Positive Review
Love the product but instructions are unreadable
I actually love this product - it works really well. It does come in a huge box with a ton of marketing materials and then the actual instructions for mixing it up are on the tiniest piece of paper in the smallest font that is light green against a white background. Did an ant design this?
Most Helpful Critical Review
Decrease in quality
I bought the C Firma in 2021 and had an overall good experience with it. I bought it again as part of the Peach Acid mix, and am extremely disappointed. I don't know if it's because I had to mix the ingredients myself, but the solution now leaks from the bottom, dries, and clogs. I have to spend 30s...
1405 results
Love the product but leaky packaging
Reviewed at

Love this vitamin c serum and have repurchased several times. I definitely noticed a difference in my skin when I started using it. It's light weight, not too sticky and makeup layers well over it. Originally the product didn't require any mixing but now it comes in a liquid and powder that you mix when you are ready to start using it to preserve freshness. The first time I received it since the change, no issues. The second time the package leaked sooo much. I tried everything to make sure it was sealed correctly but I probably lost about half the product due to leaking. I stopped traveling with it, thinking it'd be better if I kept it upright but even that didn't resolve the issue, it still leaked product out around the pump. As much as I love the formula, for the price I can't justify the risk of it happening again. Big bummer.
I wanted to love it
Reviewed at

I bought the full sized bottle to use it every morning. I found that it's quite sticky. Definitely not easy to put any make up on top of, and even without, it's too sticky for me. Night use is better
got rid of my eye bags
I had pretty noticeable eye bags, started using this under my eyes (would take a q tip and dip it into the bottle then apply under eyes) and my bags are completely gone. however, it has dried my eyes a lot. I'm sure if I start using moisturizer more often in this area it will help though
Would not buy again
Reviewed at

This product is sticky and smells bad. Even hours after application I get an unpleasant whiff of it.
Will always use!
I've only been using it a week and I am completely hooked. My face has never looked so glowy and full of moisture! I also struggle with acne and my face is already clearing up.