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Summary
Alterna Caviar Anti-Aging Infinite Color Hold Shampoo is a moisturizing cleanser that minimizes color fade for lasting color vibrancy.
Benefits
- Proven to deliver lasting vibrancy and shine for up to 70 days*
- Leaves hair moisturized, smooth and shiny
- Cleanses while protecting color treatments
- *With use of Caviar Infinite Color Hold Shampoo, Conditioner & Dual-Use Serum vs. untreated hair
Key Ingredients
- DUAL-CAPTURE COMPLEX: Proprietary blend of botanicals including Red Raspberry Leaf Oil and Sunflower Seed Oil offers potent Antioxidants and rich Essential Fatty Acids for the ultimate protection against color fade-out, wash-out and dry-out.
Formulated Without
- Parabens
- SLS (Sodium Lauryl Sulfate) sulfates
- Synthetic color
- Other harsh chemicals
Massage shampoo throughout wet hair. Rinse thoroughly.
Precaution: For external use only. Avoid eye contact.
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Glycerin, Cocamidopropyl Hydroxysultaine, Dimethicone, Propanediol, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycol Distearate, Cocamidopropylamine Oxide, Decyl Glucoside, Quaternium-95, Acrylates/Vinyl Neodecanoate Crosspolymer, Rubus Idaeus (Raspberry) Leaf Extract, Alaria Esculenta Extract, Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Panthenol, Phospholipids, Superoxide Dismutase, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Helianthus Annuus (Sunflower) Seed Oil, Silicone Quaternium-16, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Tocopheryl Acetate, Ascorbic Acid, Polyquaternium-7, Polysilicone-15, Undeceth-11, Undeceth-5, Polyquaternium-55, Lauryl Alcohol, Butyloctanol, Alcohol, Pentaerythrityl tetra-di-t-butyl Hydroxyhydrocinnamate, Disodium EDTA, Trisodium Ethylenediamine Disuccinate, Caprylyl Glycol, Ethylhexylglycerin, Tetrasodium EDTA, Sodium Phytate, Aminomethyl Propanol, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Citric Acid, Butylene Glycol, Pentasodium
Triphosphate, Benzoic Acid, Potassium Sorbate, Sodium Benzoate, Iodopropynyl Butylcarbamate, Phenoxyethanol, Chlorphenesin, Fragrance (Parfum).
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Best Uses
- 1Color treated
- 1Daily Use
Describe Yourself
- 1Brunette, color treating grays.
- 1Beauty Conscious
- 1Product Junkie
Hair Type
- 2Wavy Hair
Most Helpful Positive Review
Great product
This is an awesome shampoo! This shampoo is made for color treated hair. That makes it perfect for me because I have colored and bleached my hair for years. This bottle has a sleek design. It opens by twisting the top, turning it upside down and squeezing. With this opening it is near impossible to ...
Most Helpful Critical Review
Not my favorite
Having color treated hair, I was looking for a change from my regular color care shampoo for no other reason except for a new fragrance or perhaps finding one I liked better. I prefer not to shampoo more than three or four times a week, but found that my thick hair felt heavy after just a day. I was...
38 results
Love the scent!!!
Verified Buyer
Reviewed at
This is perfect for my black colored hair. Blows my mind people are complaining about the smell. i personally love it. smells fresh and clean.
Smells great!
I purchased around Christmas in a set (shampoo & conditioner) and I LOVE THIS! I have fine colored treated hair and it is moisturizing but not too heavy and does not weigh my hair down. A little goes a long way. And I adore the scent! It reminds me of a berry sweet tart in a way. Scent is subtle. It smells really good to me.
Horrible,
I am so disappointed in this shampoo and conditioner, It left my hair in horrible shape, I have tried the shampoo and conditioner separately to try to get them to work... I have never ever had products from this brand that I actually hated. Just buy the moisture formula, I have thin hair and it did not weigh me down.
Horribly drying! Shampoo and Conditioner
After using Pureology on my colored hair for years, I decided to try something new. I've always had healthy, lovely hair. Now my hair is unbelievably dry and dull! Steer clear and put your hard-earned dollars elsewhere.
Drying
Dries out the hair, very much so. Little goes a long way which is good economically but it's not worth dry hair.
