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HAIR TYPE |
Normal, dry color-treated |
Fine, dry color-treated |
Damaged, color-treated |
Blonde or highlighted |
Frizzy, color-treated |
Fine, color-treated |
Very dry, dull color-treated |
HAIR CONCERN |
Dryness, lack of moisture |
Dryness, lack of moisture |
Damage, split ends, breakage |
Brassy, yellow or orange tones |
Frizz, curl manageability |
Lack of volume, fullness, body |
Dryness, lack of shine |
BENEFITS |
Moisture and softness |
Moisture and softness |
Strength and softness |
Neutralizes brass |
Smoothness and frizz control |
Body and fullness |
Softness and shine |
KEY INGREDIENTS |
Jojoba, Green Tea, Sage |
Jojoba, Green Tea, Sage |
Keravis, Astaxanthin |
Keravis, Astaxanthin |
Camelia, Shea Butter |
Wheat Protein, Eucalyptus Leaf |
Keravis, Golden Marula Oil |
FRAGRANCE NOTES |
Lavender, Bergamot, Mint |
Lavender, Bergamot, Mint |
Raspberry, Peach, Water Flower |
Pear, Rose, Sandalwood |
Cocoa, Marshmallow Accord |
Pink Grapefruit, Wild Rose |
Dewy Pear, Ylang Ylang |
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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Sustainable Packaging Brand
Pureology's Hydrate Shampoo is a creamy, sulfate-free shampoo that deeply hydrates normal to thick dry, color-treated hair.
Benefits
- Provides superior moisture
- Gives hair touchable softness
- Provides extraordinary color protection
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Jojoba: Moisturizes hair
- Green Tea: Promotes a healthy-looking scalp
- Sage: Supports hair follicles
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Apply a dime-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth, Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl, Sarcosinat, Glycol Distearate, Cocamidopropyl Betaine, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Sodium Isethionate, Parfum/Fragrance, Citric Acid, Ppg-5-Ceteth-20, Divinyldimethicone/Dimethicone Copolymer, Sodium Chloride, Polyquaternium-7, Amodimethicone, Coco-Betaine, Polyquaternium-10, Propylene Glycol, Peg-55 Propylene Glycol Oleate, Linalool, Carbomer, C11-15 Pareth-7, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Limonene, Geraniol, Tocopherol, Benzyl Alcohol, Trideceth-12, Salicylic Acid, Sodium Benzoate, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Magnesium Nitrate, C12-13 Pareth-23, C12-13 Pareth-3, Benzophenone-4, Tetrasodium Edta, Phenoxyethanol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Wheat Amino Acids, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ci 60730/Ext. Violet 2, Methylchloroisothiazolinone, Hydrolyzed Soy Protein, Sorbic Acid, Magnesium Chloride, Methylisothiazolinone, Potassium Sorbate, Disodium Edta, Helianthus Annuus Seed Oil/Sunflower Seed Oil, Ascorbic Acid, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Extract, Aloe Barbadensis Leaf Extract.
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Questions
Ask a QuestionQ&A
Showing 5 out of 234 Questions
- Q
Would you say this is a good shampoo for gray hair?
- Asked by Bonbon
- Official Answer By Pureology - BEHi there, Thanks for your interest in Pureology Hydrate Shampoo. This shampoo is excellent for all hair types, including naturally gray hair. It provides deep hydration and leaves hair feeling noticeably softer. We hope this answers your questionWas this answer helpful to you
- Q
I want to know if you're ever going to improve the caps on these products? I was a faithful user until I had to constantly struggle and break nails to open them. I even broke off the top of one trying.
- Asked by Ann
- Official Answer By Pureology - BEHello there, Thank you for contacting us about the packaging of our Pureology Hydrate Shampoo. We sincerely apologize for the issue you experienced and appreciate you bringing it to our attention. We've shared your feedback with the appropriate team for their review and consideration.Was this answer helpful to you
- Q
Is this the line for high shine?
- Asked by Jo
- Official Answer By Pureology - BEHello Jo, Thanks for your interest in Pureology Hydrate Shampoo. This collection is specifically formulated to provide intense moisture and hydration, making it an excellent choice for dry hair. We hope this helps!Was this answer helpful to you
- Q
Is purology hydrate Gluten Free?
- Asked by Sandra
- Official Answer By Pureology - BEHi there Sandra, Thanks for your inquiry about gluten in Pureology Hydrate Shampoo. While we don't claim to be entirely gluten-free, most of our grain-derived ingredients are highly refined and contain no detectable gluten proteins. For less refined natural ingredients, we adhere to strict limits on potentially allergenic proteins. However, sensitivities to these proteins vary widely. If you have specific concerns about gluten or other allergens, we strongly recommend consulting your healthcare provider. You can also find a complete list of ingredients for the Hydrate Shampoo on the product packaging or label. We hope this helps!Was this answer helpful to you
- Q
Is this a good option for medium porosity hair?
- Asked by Desi girl
- Official Answer By Pureology - BEHello there, thanks for asking about Pureology Hydrate Shampoo. Yes, this product works great in all hair types and textures. We hope this helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 8230 Minutes
- 2310 Minutes
- 221+ Hour
Best Uses
- 592Daily Use
- 265Thick Hair
- 230Fine Hair
- 207Curly Hair
- 108Oily Hair
Describe Yourself
- 462Beauty Conscious
- 256Survivalist / Minimalist
- 145Product Junkie
- 68Brand Buyer
- 50Budget Shopper
Hair Type
- 598Wavy Hair
- 406Straight Hair
- 117Very Curly Hair
Most Helpful Positive Review
BEST shampoo for my hair
I've used pureology on and off for years. The price has me wandering off every now and again to find a better shampoo. I always come back to pureology!! This shampoo/conditioner leave my hair soft, shiny, and healthy looking/feeling. My hair has significant grey now and I color every 4 weeks. The fu...
Most Helpful Critical Review
Ok
I bought this after my stylist used it on me. It smelled great, felt refreshingly tingly, and gave me nice smooth voluminous hair. I bought through Ulta for the points. Won't do that again. Unfortunately I received an expired product, it has almost no scent, no tingle, and feels a bit oily even afte...
2246 results
Soft hair
Hair Type Wavy Hair
Been using this for a while now and my hair was been super soft and hydrated. The only think I can't get over is the smell of the shampoo. It's too strong for my liking.

Beautiful Luscious Hair
Hair Type Straight Hair
Loved trying out this hydrating shampoo for thick hair by Pureology. My hair felt very clean and hydrated. The smell is amazing it smells refreshing. Also I keep getting compliments on how my hair looks luscious and healthy.
Straw shampoo but good color pop
Personally, I will use this once in a while for the good smell and color pop it adds to my red/brown hair, but this will not be my everyday shampoo due to its drying effects. My hair feels like straw after shampooing.
Bad smell/burns scalp
The scent smells more like some type of body soap not like a shampoo. Smells minty which isnt a smell I would want in my shampoo. It also burned my scalp and not in a good way. I think it was supposed to feel like a refreshing burn but again not something I want in a shampoo and conditioner. My scalp was also itcy afterwards. Stinks that it was pricy and ill probably never use again.
Love this product
Hair Type Wavy Hair
I got this product for free in exchange for my honest review. I recommend this product because it helped with my oily scalp and you only need a little for my long hair.