This Product |
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What is it? |
Hydrating mask for even the driest and most porous hair |
A deep hydrating mask that preserves curls and coils. |
A purple toning mask that neutralizes warmth in blonde hair & enhance silver tones |
A blue toning mask that neutralizes brassy tones in brunette hair |
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What does it do? |
Adds 7x more moisture and provides 72 hours of soft hair |
Deeply conditions and preserves curls |
Tones, deeply conditions, and repairs damage in color-treated hair |
Tones, enhances shine, and repairs damage in color-treated hair |
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What's inside? |
Avocado oil and squalane |
Made with manuka honey extract and paraben free |
Highly concentrated, color-depositing purple dyes |
Highly concentrated, color-depositing blue dyes |
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Who's it for? |
For all dry and brittle hair types |
For curl patterns 3 & 4 |
For blonde, grey, and platinum hair |
For brunette and dark blonde hair |
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How do I use it? |
Use daily or as needed |
Use daily or as often as you wash your hair |
Use as needed using suitable gloves. Not recommended for daily use. |
Use as needed using suitable gloves. Not recommended for daily use. |
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Summary
Conscious Beauty at Ulta Beauty™
- Sustainable Packaging Brand
Matrix Food For Soft Rich Hydrating Treatment Mask infused with avocado oil + hyaluronic acid, replenishes hydration in even the driest & most porous hair, making it ideal for every wash.
Benefits
- Leaves hair hydrated and smooth with a soft finish and extra shine
- Achieve frizz free, less porous hair
- Provides 72 hours of moisture retention, 7x more moisture, 5x smoother hair *
- *When used as a system of Food For Soft Shampoo, conditioner or mask, & oil versus non-conditioning shampoo
Key Ingredients
- Infused with avocado oil & hyaluronic acid
Disclaimers
- Pacakging may vary
Following Food For Soft Shampoo, apply treatment mask from mid lengths to ends and leave on 3-5 minutes. Rinse.
Aqua / Water / Eau, Cetearyl Alcohol, Glycine Soja Oil / Soybean Oil, Behentrimonium Chloride, Parfum / Fragrance, Isopropyl Alcohol, Glycerin, Phenoxyethanol Dilauryl, Thiodipropionate, Hexyl Cinnamal, Persea Gratissima Oil / Avocado Oil, Chlorhexidine Digluconate, Linalool, Sodium Hyaluronate, Citric Acid, Tocopherol, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Rosmarinus Officinalis Leaf Extract / Rosemary Leaf Extract
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 193Wavy Hair
- 99Straight Hair
- 52Very Curly Hair
Most Helpful Positive Review
Smooth and Shiny, Great for Damaged Hair!
I received this product complimentary in exchange for my honest review I LOVE the smell of this hair mask. Upon first look, it seemed to be a pretty basic hair mask, but as soon as you touch the actual product you KNOW it's going to be good, the texture and weight is just right. It's not an oily ...
Most Helpful Critical Review
Increased hair fall out
Been taking biotin and collegene for months which literally stopped my hair from falling out & totally improved my hair health & growth. Started using Matrix treatment mask after purchasing on one of Ulta's sale days at 50% off. Started noticing hair fallout when I started using it however I thought...
1044 results
Results: soft and shiny hair
Hair Type Wavy Hair
I am in love with this Food For Soft Rich Hydrating Treatment Mask! First let me just say it smells soooo good! Its so smooth and creamy and easy to use. It doesn't take much so a little goes a long way. I was able to use it on my all natural color treated hair and so far I haven't had any issues. My hair was so soft and shiny after use. If you're thinking about it, just get it!!
My opinion✨
Hair Type Straight Hair
These have been incredibly beneficial for my hair, however I really need a haircut because my hair has been so dry from the cold weather. I adore the hair mask treatment's aroma; it has a tropical, coconut scent. The way I use is by washing my hair, applying the hair mask, then taking a nighttime shower to wash it off. After it is amazing!! ✨ I don't particularly enjoy the Leave-in conditioner's smell to me like rose-scented perfume. However they are my favorite, I can tell that after using both of these on my hair, the shine has returned and it has become softer. I'll keep incorporating these into my daily routine, I will definitely recommend.
GOAT Deep Conditioner
Hair Type Very Curly Hair
WOW - I have been waiting to try this conditioner and I was blown away!!!! It has amazing slip and the smell is out of this world! My curls started clumping together immediately. This will be my GO TO deep conditioner for now on!!! Must try!!
Door for hair
Hair Type Straight Hair
I recently tried the Food For Soft Rich Hydrating Treatment Mask, and I absolutely love it! The first thing I noticed was the amazing smell – it's so refreshing and pleasant. But the real magic happens when you use it. After just one use, my hair felt incredibly soft and hydrated. It's like a spa treatment for your hair at home. The mask is easy to apply, and it doesn't leave any greasy residue. My hair feels nourished and looks shinier than ever. I highly recommend this product to anyone looking to give their hair some extra love and care!
Just what I've been looking for!
Hair Type Wavy Hair
I have curly hair and live in a very dry climate. I've been using this hair mask for about a month consistently and my curls haven't looked this good in years! They're looking so good these days that I rarely even have to use a curl product to keep them in shape whereas prior to using this mask they fill out within a couple days. This is one of the few products I've ever reviewed that I'm seriously considering repurchasing over and over again. The only note I'll make: while the product page online says that it is color safe it does tend to knock out some of my color while rinsing. I received this product in exchange for an honest review.
