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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Sustainable Packaging Brand
This easy-to-use, lightweight pressed powder is a must-have for brow beginners AND pros. Effortlessly fill in sparse areas for natural-looking, blended brows. The silky-soft powder adheres to skin & hair and gives brows texture and dimension. It's buildable & blendable, and color stays true.
Benefits
- Great for brow newbies AND pros
- Easy-to-use powder for a blended brow look
- Fill in brows & sparse areas
- 12-hour* longwear
- Waterproof, sweatproof & humidity-proof
- Smudge-proof
- Fade-proof
- *Instrumental test on 26 participants
Features
- 96% said it was easy to apply**
- 96% said brows look natural**
- 94% said it was easy to blend**
- **Self-evaluation by 114 participants after 1 week
Key Ingredients
- Castor Seed Oil helps brows feel nourished, conditioned & soft
- Kaolin helps give brows a natural-matte finish
Goof Proof those brows! Outline brows with an angled brow brush to shape & define. Use light strokes to fill in sparse brow areas. Layer to build color. Blend with spoolie.
Beauty Tip: Pairs best with Benefit's Dual-Ended Angled Eyebrow Brush (sold separately).
Shade 3: Mica, Synthetic Fluorphlogopite, Dimethicone, Trimethylsiloxysilicate, Microcrystalline Cellulose, Kaolin, Magnesium Stearate, Triethoxycaprylylsilane, Magnesium Myristate, Ricinus Communis (Castor) Seed Oil, Phenoxyethanol, Sorbic Acid, Caprylyl Glycol, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil. May Contain: CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 19140 (Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77742 (Manganese Violet). N° 17611.
Disclaimer: Product ingredient listings are updated periodically. Before using a Benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Phone Charms with $60 Benefit Cosmetics purchase (valid thru 3/27/25 or while quantities last)
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Say buh-bye to brow goofs with Goof Proof Brow Powder!
Easy-to-use powder for a blended brow look!
Waterproof, Sweatproof & Humidity-proof
A must-have for brow beginners AND pros!
Find Your Shade of Goof Proof Brow Powder - available in 10 shades!
Shade 1 - cool light blonde
Shade 2 - warm golden blonde
Shade 2.5 - neutral blonde
Shade 3 - warm light brown
Shade 3.5 - neutral medium brown
Shade 3.75 - warm medium brown
Shade 4 - warm deep brown
Shade 4.5 - neutral deep brown
Shade 5 - warm black-brown
Shade 6 - cool soft black
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Pretty standard, will get the job done! :)
These products were gifted by Benefit Cosmetics. Having taken the time to fully test both the brow powder and the dual ended brow brush I have a few thoughts. I'll start with the powder. Overall, I felt that the formula was pretty standard. It's pigmented, long lasting, somewhat easy to put on with ...
Most Helpful Critical Review
Be careful
I thought the product itself was fine, not my favorite. It is definitely not smudge proof I will say that. My main issue is the color. I have black hair and I always go for a neutral deep brown brow products, so naturally I got shade 4.5. In more deem lighting it does match really well, but in brigh...
413 results
Bring back the FOOL PROOF!!
Please bring back the full proof much better and it lasted a good year
Bring back the FOOL PROOF!!
Please bring back the full proof much better and it lasted a good year
Love it!
Great product and perfect pigmentation!
Never again
I literally only had it for three days before it broke. It was in my makeup bag that sits on top of my bathroom counter only used it one time before and I went to use it and it completely shattered inside. I don't know why and I ended up having to rinse it down my sink so annoyed. 😑
Love this product
This product pleasantly surprised me. I was looking all over Ulta for a powder brow product and apparently those are harder to find. It was either this or ABH. I am so glad I went with this one. It goes on smoothly and looks natural, it's not too bold which I appreciate. I got shade 3.5 and it matches me perfectly. I recommend this to anyone who wants a more natural eyebrow look.
