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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Madison Reed The Great Cover Up root touch up + brow filler instantly covers roots & grays and defines brows.
Benefits
- Brush on to instantly cover roots & grays and define brows
- Fast & easy to apply - no mess, never sticky, always perfect
- Ideal for easy on-the-go touch ups
- Rain, sweat, and pillow-proof
- Stays put until your next shampoo
- Fills in thinning hairline
- Lasts over 60 uses
- Includes 2 brushes for precise application
- Natural-looking - blends with your hair color
- Cruelty-free - not tested on animals
- Pro tip: apply a light mist of hairspray to roots before application for best coverage
Key Ingredients
- Keratin to strengthen and fortify hair
- Argan Oil restores shine and nourishes hair
- Ginseng Root Extract softens hair
Formulated Without
- Ammonia
- Parabens
- Resorcinol
- PPD
- Phthalates
- Gluten
- SLS
- Titanium Dioxide
Cover gray roots & root outgrowth: Want a fast fix? Our multi-use compact is perfect for on-the-go touch ups. Use the wide brush to apply to either side of your part or hairline, or where gray roots or outgrowth is visible. Takes less than a minute, blends seamlessly with your color, and stays put until your next shampoo.
Fill in brows: Use The Great Cover Up to get full, natural-looking brows. Reach for the dual-sided brow applicator to touch up and fill in your brows.
Fill in thinning hairline: Instantly get the appearance of thicker, fuller hair with The Great Cover Up. Using the wide brush, pat in and liberally apply powder to any areas where scalp is visible.
Talc, Synthetic Fluorphlogopite, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)
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Questions
Ask a QuestionQ&A
Showing 5 out of 39 Questions
- Q
i have very blond hair. will this work on grey roots
- Asked by bridget
- Official Answer By Madison Reed - SyndicationHello! The Great Cover Up is meant for covering grays and new growth from shampoo to shampoo.Was this answer helpful to you
- Q
Are the ingredients curly girl approved?
- Asked by Amanda
- Official Answer By Madison Reed - SyndicationHello! The Great Cover Up is temporary and shampoos off. It works great on all hair textures.Was this answer helpful to you
- Q
If I use Madison Reed root touch up in Golden Medium Brown 6G Dervio, which color should i order for the brow filler/ root touch up powder?
- Asked by Christine
- Official Answer By Madison Reed - SyndicationHi! For best results and coverage, we recommend using a Root Touch Up Powder that is close in color with your natural color (not the permanent color used). For example, if your natural color (as it grows from the roots) is a dark brown, we can recommend using our Ombra Root touch Up Powder.Was this answer helpful to you
- Q
What color should i get if my hair color is a chocolate red/brown?
- Asked by Sandy
- Official Answer By Madison Reed - SyndicationHello! We suggest taking our Color Quiz to help you find your perfect match: https://www.madison-reed.com/color-advisor-ultaWas this answer helpful to you
- Q
Do you have to use this on dry hair?
- Asked by RSS
- Official Answer By Madison Reed - SyndicationHello! Yes, we do recommend using this product on dry hair for best results.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 4Straight Hair
- 4Wavy Hair
Most Helpful Positive Review
Easy to use double-duty winner that stays put
Gifted by Madison Reed. I have been impressed with this multitasking root touchup and brow filler powder. The Sabbia Light Brown is a great match for my light brown highlighted hair. It is easy to use and I like that it comes with two different brushes. The larger brush is great for the part and th...
Most Helpful Critical Review
Love the dual brow and root cover up
I'm really excited about the idea of having a dual brow powder and root powder - I think it's great to have in one set, it's easy to apply, not messy, and now your brows can actually match your hair color. As a brow powder this worked really well for me, it applied easily. It was a good color match...
10825 results
Don't waste your money get another brand
Hair Type Straight Hair
I bought this based on the amount of reviews and was very disappointed. I have blonde hair that I keep highlighted to cover all my gray. This did absolutely nothing. I used so much product and it didn't cover anything. Don't waste your money
Great Product
Reviewed at
Works great on my gray regrowth. I recommend this product.
Cover up
Reviewed at
Great temporary cover up for appearing whites or missed spots
Works Great
Reviewed at
Works great! Product come in the same size case but less product and it cost more.
Terrible
Didnt help at all