Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
In stock and ready to ship
Usually ships out in 1-2 days
Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
- Give Back
Milani's Keep It Full Maxxx Balmshell Plumping Lip Balm is intense pout maximization that meets next-level hydration in a cushiony soft shine balm.
Features
- Ultra-nourishing, non-sticky formula volumizes lips in just 10 minutes with a soft shine finish
- Instant cooling and tingling sensation for results you can see and feel
- Lip MAXXXimizing oversized doe-foot applicator
Benefits
- Hyaluronic Filling Spheres, Capsicum & Maxi-Lip deliver an amplified pout
- Loaded with nourishing mango butter, avocado, jojoba and camellia seed oils
- Made in the U.S.A.
Research Results
- 96% felt Balmshell increased lip volume & fullness to deliver a maximum plumping effect*
- 100% felt Balmshell made lips appear more hydrated*
- 93% felt Balmshell allowed them to achieve dr. office worthy plumping without the needle
- *Based on consumer perception survey
Apply directly to bare lips and wait 10 minutes for the ultimate plumping effect.
Luminoso: Hydrogenated Poly(C6-14 Olefin), Ethylene/Propylene/Styrene Copolymer, Pentaerythrityl Tetraisostearate, Persea Gratissima (Avocado) Oil, Simmondsia Chinensis (Jojoba) Seed Oil,Menthone Glycerin Acetal, Calcium Sodium Borosilicate, Ethylhexyl Palmitate, Palmitoyl Tripeptide-38, Camellia Japonica Seed Oil, Tocopheryl Acetate, Capsicum Frutescens Resin, Palmitoyl Tripeptide-1, Sodium Hyaluronate, Helianthus Annuus (Sunflower) Seed Oil, Portulaca Pilosa Extract, Cetearyl Ethylhexanoate, Tribehenin, Sorbitan Isostearate, Lactic Acid, Mica, Mangifera Indica (Mango) Seed Butter, Flavor/Aroma, Linalool, Limonene, Citral, Sucrose Cocoate, Alcohol, Water / Aqua / Eau, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Butylene/Ethylene/Styrene Copolymer, Tocopherol, Glyceryl Oleate, Silica Dimethyl Silylate, Tin Oxide, Butylene Glycol, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol, Aluminum Benzoate, Aluminum Hydroxide, Red 6 (CI 15850), Red 28 Lake (CI 45410), Titanium Dioxide (CI 77891).
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Do all of the Milani Keep It Full plumping lip balms have shimmer in them?
- Asked by sbass
- Official Answer By Milani Cosmetics - Brand EngageHey, thanks for contacting Milani! Not all of our Keep It Full Plumping Lip Balms contain shimmer. We offer a variety of shades, some with a beautiful shimmer finish and others with a more natural, glossy look. This way, you can choose the perfect finish to match your style and preferences. XO, MilaniWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
plump lips
I love my lip plumping balm it's amazing. I love Milani cosmetics they make some amazing products. This keep it full maxxx balmshell lip plumping balm is awesome. It's a really good size lip balm that will last a good while too. I love the way it's so easy to use and feels so soft on my lips. It def...
Most Helpful Critical Review
Burning lips
This product made my lips burn and seriously hurt me. It took about 20 minutes for the burning to go away.
181 results
Ok
Don't see a significant difference
Spot on !
Verified Reviewer
Reviewed at
wow amazing bought today and im in love would continue to buy again
For the girlies who know
Yes, it plums , it adds volume and yes it does give a tingle to the lips. It's more intense than others but well worth it and the texture is my favorite! It's not Goopy and sticky like other plumpers.
I would buy this product again and again
Love it
Horrible buring
Verified Reviewer
Reviewed at
This product is HORRIFIC!!!!! Who's bright but idiotic idea was it to put CHEYENNE PEPPER in a LIPGLOSS!!! The burning starts 10mins after applying even after wiping it off it STILL burned 3hrs later!!!!!! I really thought I was having an allergic reaction🤬🤬🤬