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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Too Faced's Born This Way Super Coverage Multi-Use Longwear Concealer is a super-perfecting, hydrating, 4-in-1 concealer makeup. The weightless, correcting and brightening formula conceals, contours, highlights, and retouches - all with an undetectable, natural finish.
Benefits
- The ultimate multi-use formula to conceal, contour, highlight & retouch
- Correcting & brightening full coverage with an undetectable finish
- Fully loaded pigments flawlessly blur undereye or anywhere needed
- Oil-free formula
- Weightless, long-wearing for 12 hours
- Hydrating, skin is never dry or cakey
- Photo-friendly/no flashback
- Non-comedogenic
- Cruelty-free
- Paraben-free
Key Ingredients
- Coconut water aids in delicately replenishing skin's moisture levels
- Alpine rose helps support skin's health & resilience
- Hyaluronic acid gives a smoother, more youthful appearance
Research Results
- Clinically tested to boost moisture instantly by 52%
- *Clinical testing on 12 women after using the product immediately
With diamond-shaped doe-foot applicator, apply concealer in thicker or thinner lines, or dot on concealer for precision correcting.
For undereye and hyperpigmentation: Place concealer on flat side of applicator, directly on target area and blend into skin with fingers, concealer brush or sponge in a pressing/stippling motion until flawless.
- To conceal blemishes: Dot concealer with the applicator tip for precision coverage.
- To contour: Choose a neutral to cool-toned concealer shade 3 tones darker than your skin tone to create shadow and shape.
- To highlight: Choose a concealer shade 2-3 shades lighter than your skin tone to brighten and add glow.
Light Beige: Aqua/Water/Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Triethylhexanoin, Isoamyl Laurate, Methyl Trimethicone, Pentylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/ Sebacate, Hydrogenated Starch Hydrolysate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate; Silica, Aluminum Hydroxide, Hydroxyacetophenone, Sodium Chloride, Disteardimonium Hectorite, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Glycerin, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Sodium Hyaluronate, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Rhododendron Ferrugineum Extract, Potassium Sorbate, Sodium Benzoate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Better Than Sex Mascara deluxe with $35 Too Faced purchase (valid thru 3/22/25 or while quantities last)
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
When will Ulta have the new shades? I'm dying to try Seashell.
- Asked by Edie
- Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at [email protected] for help. Thanks!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 93Everyday
- 83All Skin Types
- 62Going Out
- 26Sensitive Skin
- 23Travel
Describe Yourself
- 73Natural Style
- 41Classic Style
- 34Trendy Style
- 2Dry/combo skin
- 1Dry skin and puffy under eye
Eye Color
- 180Brown
- 60Blue
- 52Green
- 34Hazel
- 7Grey
Skin Tone
- 106Medium
- 103Light
- 72Fair
- 28Olive
- 15Deep
Skin Type
- 134Combination
- 64Normal
- 62Dry
- 48Oily
- 23Sensitive
Most Helpful Positive Review
The best concealer out!
Oh my when I first tried this concealer I couldn't believe that first the shade was perfect and second the coverage was so flawless! This is my one and only concealer I use and I cant see anything replacing it! I'M in absolute love with this coverage and I just can't get enough!!!! Congratulations T...
Most Helpful Critical Review
Disappointed
First and foremost the product is amazing but the shade range for POC is terrible yet again. The concealer blends out like a dream. It combats my oils because I do have oily skin. It wears well all day and I don't get any type of flashback. The Powder I use which is the Beauty Balerie pairs well wit...
1204 results
Great coverage but extremely thick and creases
When I tried this brand before it looked great but I'm not sure if the formula changed or what because while this has great coverage, it is super thick and harder to blend which I expected since it is thick. Also shows a lot of texture and for the life of me I could not get this to NOT crease. Overall when I baked and set it, it looked so cakey and thick but from 5 ft away it looked great. It also faded within a couple of hours and I was indoors the whole time. However it is super coverage concealer so that is its main purpose as opposed to being long wearing and having good blendability, so I feel like if you really want it to last long have a good prep and setting routine and good brushes and blenders for good blending. I did end up switching to the shape tape concealer since its thinner and more pigmented, and it looks and feels so much better. Also switched my foundation from the too faced to mac because of how thick it felt.
Great coverage but extremely thick and creases
When I tried this brand before it looked great but I'm not sure if the formula changed or what because while this has great coverage, it is super thick and harder to blend which I expected since it is thick. Also shows a lot of texture and for the life of me I could not get this to NOT crease. Overall when I baked and set it, it looked so cakey and thick but from 5 ft away it looked great. It also faded within a couple of hours and I was indoors the whole time. However it is super coverage concealer so that is its main purpose as opposed to being long wearing and having good blendability, so I feel like if you really want it to last long have a good prep and setting routine and good brushes and blenders for good blending. I did end up switching to the shape tape concealer since its thinner and more pigmented, and it looks and feels so much better. Also switched my foundation from the too faced to mac because of how thick it felt.
Great coverage but extremely thick and creases
When I tried this brand before it looked great but I'm not sure if the formula changed or what because while this has great coverage, it is super thick and harder to blend which I expected since it is thick. Also shows a lot of texture and for the life of me I could not get this to NOT crease. Overall when I baked and set it, it looked so cakey and thick but from 5 ft away it looked great. It also faded within a couple of hours and I was indoors the whole time. However it is super coverage concealer so that is its main purpose as opposed to being long wearing and having good blendability, so I feel like if you really want it to last long have a good prep and setting routine and good brushes and blenders for good blending. I did end up switching to the shape tape concealer since its thinner and more pigmented, and it looks and feels so much better. Also switched my foundation from the too faced to mac because of how thick it felt.
Nice formula but yellow
I got matched with shade 'Swan'. Like the coverage and formula but it's way too yellow. Seemed fine in the store but after wearing outside it was noticeably yellow on my skin. I'm fair and cool-neutral. Fair-neutral in tarte concealer, creme in Hourglass for undereye color correction.
Great product
The best concealer I have found! Goes on smooth, blends well, very minimal creasing, all day wear.