Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- Pick up not available. Not sold in stores.
- Same day delivery not available
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Sustainable Packaging Brand
Estée Lauder's Pure Color Whipped Matte Lip Color is light as air, velvety smooth lip color with nourishing Moringa butter. This whipped, matte liquid lip makes lips feel as sexy as they look.
Benefits
- Lightweight, powdery texture
- Ultra-comfortable
- 12-hour wear
- 12-hour color-true
- Soft, velvet matte finish
Key Ingredients
- Moringa butter
- Hyaluronic acid
Stroke over top and bottom lips - the specially designed applicator coats with one swipe. Precision tracing tip provides ultimate control at corners and Cupid's bow.
Pro Tip: For a subtle blurred effect, dab onto the center of your lips and blend out on the edges.
Isododecane, Isononyl Isononanoate, Dimethicone, Silica, Moringa Oil/Hydrogenated Moringa Oil Esters, Polybutene, Synthetic Beeswax, Hydrogenated Polyisobutene, Microcrystalline Wax\Cera Microcristallina\Cire Microcristalline, Magnesium Myristate, Quaternium-90 Bentonite, Sodium Hyaluronate, Ricinus Communis (Castor) Seed Oil, Hydrogenated Castor Oil, Olea Europaea (Olive) Fruit Extract, Cetyl Peg/Ppg-10/1 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Stearalkonium Hectorite, Triticum Vulgare (Wheat) Bran Extract, Polyglyceryl-3 Diisostearate, Isopropyl Myristate, Propylene Carbonate, Isopropyl Titanium Triisostearate, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Cholesterol, Glyceryl Stearate, Butylene/Ethylene/Styrene Copolymer, Ethylene/Propylene/Styrene Copolymer, Polyethylene, Oleic Acid, Palmitic Acid, Polyhydroxystearic Acid, Tocopherol, Potassium Sulfate, Fragrance (Parfum), BHT. May Contain (+/-): Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Bismuth Oxychloride (Ci 77163), Red 7 Lake (Ci 15850), Red 33 Lake (Ci 17200), Yellow 6 Lake (Ci 15985), Red 21 (Ci 45380), Red 27 (Ci 45410), Orange 5 (Ci 45370), Blue 1 Lake (Ci 42090), Red 28 Lake (Ci 45410), Carmine (Ci 75470), Red 30 Lake (Ci 73360), Manganese Violet (Ci 77742), Yellow 5 Lake (Ci 19140), Red 22 Lake (Ci 45380), Red 6 (Ci 15850).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online Only Receive a complimentary 4 Piece Gift with $45 Estée Lauder purchase (valid thru 3/27/25 or while quantities last)
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
Is Estée Lauder cruelty free?
- Asked by Mara
- Official Answer By Estee Lauder USThanks so much for reaching out! Our Consumer Care team would be happy to help you with any ingredient-specific questions you might have. Please contact Estee Lauder directly at [email protected]. We’re standing by to assist.Was this answer helpful to you
- Q
Hello. Is Estée Lauder Pure Color Whipped Matte Lip Color gluten free?
- Asked by Laurie
- Official Answer By Estee Lauder USThanks for your question. This product contains gluten derived ingredients. We recommend discussing any individual sensitivities or concerns with your physician.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1None
Describe Yourself
- 1Business professional
- 1Day to day
- 1Nights out
Most Helpful Positive Review
Air Kiss is very light and matte-Beautiful!
I love the non-sticky matte formula, and overall the lip color was comfortable to wear and very long-lasting! The color Air Kiss is such a great neutral to wear every day with casual clothing or when you are going on a casual date. Once you put the formula on with the doe-foot applicator, it stays o...
Most Helpful Critical Review
What were they thinking
I do love EL, but this product is ridiculous: it goes on so streaky and smeary that it makes a mess. The applicator is an odd inverted spatula that makes application even harder. It has no staying power, and comes off easily. It is matte and quite moisturizing - a unique texture. It plumped my ...
196 results
Great color!
Verified Reviewer
Reviewed at
I really enjoyed this Pure Color gloss/lipstick. I applied it just like the how-to video. I will say I expected it to last longer and wonder how I could get it to last longer. The color does start fading away so it makes the lips not look not full of color.
Beautiful Lip Product
I put it on and it was so silky and nice!
Bad
Wanted to like it but im going to return it. Shade was SO off
Best quality!
Verified Reviewer
Reviewed at
An amazing quality! Soft texture, doesn't spread on the lip.
Disappointed
Verified Reviewer
Reviewed at
I'm definitely a fan of EL's skincare products, the cleanser, serum, moisturizer, eye cream. People tell me I look much younger than my age. I ventured into their cosmetics. Love the foundation, pressed powder and their amazing lipstick that lasts all day without drying my lips. I had enough points to get this product free but only had 2 color options- one was too dark. I got this in Love Fever. Disappointed. Color is very off. As soon as I removed the tube I thought it was too bright. I still tried it and checked in 3 different lightings. No, too bright & orangey. Not a neutral shade of red and it left my lips dry. I can't recommend this color or this product. I wasted my points on this product.
