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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Virtue's Curl Leave-In Butter is rich in reparative proteins and emollients to infuse hair with hydration, help neutralize frizz, and guard against heat and humidity. Simultaneously, Alpha Keratin 60ku helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.
Benefits
- Virtue Curl is the only premium curl line free of the Big Six chemicals (parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants)
- Enhances
- Nourishes
- Alpha Keratin 60ku helps to repair cracks and splits, leaving curls stronger, softer, and full of shine.
Features
- IDEAL FOR:
- Types 2 - 4 curly hair
- Safe for color-treated and chemically treated hair
- PRODUCT AESTHETICS: A buttery, rich leave-in cream that melts into hair without weighing it down.
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
- Shea Butter, Jojoba Esters & Olive-Derived Esters: A super-hydrating combo that helps to soften hair and provides lightweight moisture without weighing down curls.
- Selaginella Lepidophylla Extract (''Resurrection Plant'' or ''Rose of Jericho''): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.
- Multi-faceted UV/Solar Protection Complex: An anti-pollution active that is known to provide color and heat protection.
Work a generous amount of product into wet or damp hair from root to ends. Do not rinse. Reapply as needed.
br>TIPS: Apply Curl Butter as a leave-in to completely wet hair to lock in moisture. Work through hair and detangle in sections for even distribution.
Aqua (Water, Eau), Cetearyl Alcohol, Propanediol, Behenyl Alcohol, Cetyl Alcohol, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Butyrospermum Parkii (Shea) Butter, Heptyl Undecylenate, Cetyl Esters, Brassica Alcohol, Jojoba Esters, Linum Usitatissimum (Linseed) Seed Extract, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Glyceryl Stearate, Keratin, Panthenol, Tocopherol, Oryza Sativa (Rice) Bran Extract, Selaginella Lepidophylla Extract, Helianthus Annuus (Sunflower) Seed Wax, Hydrolyzed Adansonia Digitata Seed Extract, Quercus Petraea Fruit Extract, Oryza Sativa (Rice) Seed Protein, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Salvia Hispanica Seed Extract, Madecassoside, Helianthus Annuus (Sunflower) Sprout Extract, Oryza Sativa (Rice) Extract, Caesalpinia Spinosa Fruit Extract, Helianthus Annuus (Sunflower) Extract, Carrageenan, Gluconolactone, Hydrogenated Ethylhexyl Olivate, Xylitol, Hydrogenated Olive Oil Unsaponifiables, Trehalose, Glycerin, Sodium Phytate, Sorbitan Isostearate, Caprylyl/Capryl Glucoside, Ethyl Linoleate, Polysorbate 80, Polyglycerin-3, Sodium Dilauramidoglutamide Lysine, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Sodium Phosphate, Galactoarabinan, Caprylic Acid, Calcium Gluconate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Parfum (Fragrance), Brassicyl Valinate Esylate, Caprylyl Glycol, Cetyl Hydroxyethylcellulose, Maltodextrin, Lactobacillus Ferment, Phytic Acid, Phenoxyethanol, Chlorphenesin, Sodium Benzoate, Potassium Sorbate, Potassium Hydroxide, Alcohol, Citric Acid, Benzyl Alcohol, Citral, Citronellol, Limonene, Geraniol, Linalool, Alpha-Isomethyl Ionone.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online Only Free Free Damage Reverse Serum deluxe sample with $40 Virtue purchase (valid thru 3/29/25 or while quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
A little goes a long way!
This butter is amazing. I would imagine it would be great for all types of curly hair, and that the thickness and/or coarseness of the hair would dictate how much to use. I have fine, curly hair. (Think large ringlets when it rains.) I have some issues with frizz. I need the smallest amount to style...
Most Helpful Critical Review
Not what I'd hoped
I haven't figured out quite what this product does yet. I can't use a "generous" amount as indicated or it's kid of gunky in my hair afterward. Using less and spreading through my hair doesn't seem to change anything. I love the virtue curl line, but I prefer the Refresh Leave In spray to this produ...
109 results
Return
Reviewed at
Unfortunately, I had to return my entire purchase. The shampoo, conditioner, gel & curl cream just did not work for my hair type. The return process was very easy and I received my refund quickly.
Perfectly defines my curls
Reviewed at
The search is finally over!! I have been trying to find the right curl product for years. Mousse always worked well but I had to use an obscene amount to get the desired definition. I fell in love with Virtue recovery products several years ago and they totally transformed my dry locks into healthier curls. Finally tried the curl butter a few months ago and I can't believe the definition I get without crunchy curls. It's perfect for me. I can revive in the mornings by getting slightly damp in the shower. So easy! Please never stop making this product!
Loving My Curl Products
Reviewed at
I purchased the Curl Shampoo, Conditioner, and Leave-In. I like it. Especially like the fragrance.
Best after shower product
Reviewed at
I love to use this product after my shower it leaves my hair smooth and curls bouncy! A little goes a long way. Sometimes I'll put more to have my curls have a defined look.
GOOD STUFF!!!
Reviewed at
I absolutely LOVE the hydration and hold this product gives my hair! I don't even use a leave in conditioner whenever I use this product! It provides the moisture I need and my curls are actually coming back and looking healthier with using it!!