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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Virtue's Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have - and the ones you never knew existed.
Benefits
- Loaded with Alpha Keratin 60ku, as well as heat, color, and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators
- Virtue Curl is the only premium curl line free of the Big Six chemicals (parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants).
- Shapes
- Holds
- Hydrates
Features
- IDEAL FOR: Safe for color-treated and chemically treated hair
- PRODUCT AESTHETICS: A velvety cream that transforms into a gel-like texture in your palms. Glides through hair without stiffness or stickiness.
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
- Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation.
- Selaginella Lepidophylla Extract (''Resurrection Plant'' or ''Rose of Jericho''): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life.
- Chia and Flaxseed Polysaccharides: Naturally-derived sugars that enhance curl formation and hold
Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.
TIPS: Use a small amount for light definition. For a deeper definition, work product through in sections. The gel can be used to finger coil and scrunch into hair for touchable definition.
Aqua (Water, Eau), Propanediol, Shea Butter Glycereth-8 Esters, Polyurethane-14, Ethylhexylglycerin, Keratin, Panthenol, Pelvetia Canaliculata Extract, Helianthus Annuus (Sunflower) Extract, Helianthus Annuus (Sunflower) Sprout Extract, Oryza Sativa (Rice) Bran Extract, Oryza Sativa (Rice) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Linum Usitatissimum (Linseed) Seed Extract, Hydrolyzed Adansonia Digitata Seed Extract, Salvia Hispanica Seed Extract, Quercus Petraea Fruit Extract, Citrus Paradisi (Grapefruit) Fruit Extract, Caesalpinia Spinosa Fruit Extract, Selaginella Lepidophylla Extract, Oryza Sativa (Rice) Seed Protein, Jojoba Esters, Brassica Campestris/Aleurites Fordi Oil Copolymer, Madecassoside, Galactoarabinan, Trehalose, Phytic Acid, Asiaticoside, Xylitylglucoside, AMP-Acrylates Copolymer, Anhydroxylitol, Maltitol, Sodium Phytate, Sodium Dilauramidoglutamide Lysine, Maltodextrin, Tocopherol, Glycerin, Caprylyl Glycol, Aminomethyl Propanol, Sorbitan Isostearate, Tetrasodium Glutamate Diacetate, Polysorbate 80, Lactobacillus Ferment, Sodium Phosphate, Gluconolactone, Calcium Gluconate, Heptyl Undecylenate, Amp-Acrylates/Allyl Methacrylate Copolymer, Acrylates/ C10-30 Alkyl Acrylate Crosspolymer, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polysorbate 20, Xylitol, Parfum (Fragrance), Sodium Benzoate, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Citric Acid, Benzyl Alcohol, Potassium Hydroxide, Limonene, Linalool, Alpha-Isomethyl Ionone, Citral, Geraniol.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online Only Free Free Damage Reverse Serum deluxe sample with $40 Virtue purchase (valid thru 3/29/25 or while quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
OMG...Amazing Product
Love this product, in fact love everything I bought. I have tried a lot of different hair products for curly, kinky, frizzy, hair. A few with "good" results several with "bad" results, and the vast majority with "mediocre" results. Virtue is by far a superior product and my God the smell is SO WONDE...
Most Helpful Critical Review
Not the curls I'd hoped for. . .
Individual coils with my fingers with this product it's sometimes is effective. However, when I'm in a hurry and I just kind of scrunch my hair with it, I don't really see defined curls at all, just a little bit of frizz. As a matter of fact. This wasn't exactly what I expected because I love the oi...
86 results
A little crunchy
Reviewed at
It's a little crunchy once it dries, but it holds the curl nicely.
My new favorite!
Reviewed at
I have been getting so many compliments on my girls since using the curl line of virtue! My hair is so healthy, beautiful bouncy curls! I love it!!
Don't waste your money
Too expensive and leaves my hair dry and dull.
Curl Definjng Gel
Reviewed at
I got a little messy look with product and difusser. Such good ingredients in gel I use as styling product with a brush too. Light scent is refreshing.
Disappointed…..
Reviewed at
I was surprised this "gel" is actually a cream. Why not call it that? I had the same problems with this product as other curly hair creams I tried in the past. The hold is too weak, & my hair came out frizzy though I rarely have frizz. I much prefer true gels. Overall I am not happy with the results especially for the price.
