Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
- Available to ship
- See same day delivery eligibility in bag
Earn points on this purchase.
Summary
PATTERN's lightweight and slippy, Styling Custard detangles while providing hold for kids and adults. Contains Flaxseed Oil, Agave, Irish Moss and Chamomile for a hydrated hold, definition, and shine. Perfect for wet or dry ponytails, braid-outs and Bantu knots.
Benefits
- Lightweight and slippy for detangling
- Provides hydrated hold, definition, and shine
- Perfect for wet or dry ponytails, flat twists, braid-outs, twist-outs and Bantu knots
- Suitable for kids and adults
- Most popular among high-porosity curlies and coilies.
Research Results
- Clinically proven to provide 11x the curl retention.**
- **Based on a third-party study
Formulated Without
- Parabens
- Formaldehyde & Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- SLS/SLES
- Synthetic Fragrance (less than 1%)
- Triclocarban & Triclosan
- Gluten, Silicone & Protein
On clean, damp hair, apply to small sections. Smooth from root to tip, and style as desired. Use Shower Brush to gently work Styling Custard through hair starting at the ends and working towards the roots to get juicy definition.
Water/Aqua/Eau, Glycerin, Polyquaternium-37, Polysorbate 20, Polyquaternium-11, Methyl Gluceth-10, Linum Usitatissimum (Linseed) Seed Oil, Chamomilla Recutita (Matricaria) Extract, Chondrus Crispus Extract, Agave Rigida (Sisal) Extract, Panthenol, Phenoxyethanol, Fragrance/Parfum, Ethylhexylglycerin, Benzyl Benzoate, Hexyl Cinnamal, Amyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Limonene, Coumarin, Caramel
This brand is excluded from most Ulta Beauty coupons.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 8Very Curly Hair
- 2Wavy Hair
Most Helpful Positive Review
Such slip!
So I have extremely porous, 3c/4a hair that is coarse, fly away, frizzy, wiry, about 30% grey- sounds lovely doesn't it? Ha! Anyway, I've tried a million different products and so far I like Hair Rules and Pattern. My favorite products are now, Leave In Conditioner, Intensive Conditioner, styling Cu...
Most Helpful Critical Review
Was worth a try, but can't stand the smell...
What I DO like about it is that it really cut down on my frizz which isn't something I experience often no matter what styling product it is. It has great slip, not crusty or crispy and provides SHINE BABY. But it didn't enhance or give my curls that much definition. In fact weighed them down, so th...
391 results
Natural products
Hair Type Very Curly Hair
It really makes my curls pop and not as frizzy as other products..
Love this for COILY's too
Hair Type Very Curly Hair
I have coily hair cut short, was looking 4 something that would give me less of a tight curl than gel, but shine and soft. There were no pics w/my hair type so i hope this helps someone else, it works on our hair

Yes
Good
PATTERN FOR LIFE
I have been purchasing this specific curl custard for YEARS! I have tried sooo many different hair products and this one SLAYYYS! The Curl definition is beautiful! I am 22, biracial with 4a coily hair and girllllll this slip is crazy good! Ps I love the smell I get compliments for Random people thinking it's perfume ALL THE TIME. BUY IT!< 3
I LOVE Pattern
Hair Type Very Curly Hair
I love the creme but this time I thought I would try the custard. And of course it works amazing!