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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
OUAI's Fine Hair Shampoo is for fine hair, this color-safe, thickening shampoo adds volume & bounce and smells as good as it looks.
Benefits
- Adds volume and bounce
- Strengthens and thickens hair
- Hydrates and nourishes
Key Ingredients
- Biotin: Strengthens and reinforces hair health by delivering essential nutrients
- Chia Seed Oil: Thickens and volumizes
- Hydrolyzed Keratin: Softens, smooths frizz and adds shine
Scent Type
- Mercer Street: An outspoken fragrance that a-OUAI-kens the senses.
- Key Notes: Italian Lemon, Orange, Peony, Iris, Lily, Musk, Orris, Magnolia, Jasmine, Rose Damask.
- Mercer Street scent can be found in OUAI Fine, Medium, and Thick Shampoos & Conditioners.
Thoroughly wet hair from roots to ends with lukewarm water. Lather a quarter size amount of shampoo in hands. Work shampoo into roots and anywhere hair touches the scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Parfum (Fragrance), Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is this shampoo color safe?
- Asked by Gracie
- Official Answer By OUAI - Brand EngageYes, all of our Shampoos and Conditioners are safe for color-treated hair, chemically-processed hair, keratin and Brazilian blowout-treated hair, extensions, wigs, and synthetic hair.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 3Fine hair
- 3Everyday
- 2Shampoo
- 1Normal fine hair
- 1Oily scalp
Describe Yourself
- 7Fine hair
- 2Thin hair
- 2Blonde
- 1Full but fine textured frizzy/wavy hair.
- 1Flat hair
Hair Type
- 32Straight Hair
- 23Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
Luxurious hair results!
I have fine, straight, oily, frizzy, damaged (from coloring and using heat styling tools over the years) hair type. My scalp tends to get oily but have dry, brittle strands and been in search for hair products that'll help replenish/repair, add volume, and reduce frizz all while not weighing my hair...
Most Helpful Critical Review
Smells wonderful, but that's about it.
I have fine, straight hair and I got this shampoo hoping that it would give me a boost of volume and make it look less fine. My concerns are: oily at the top, frizz at the bottom, flat hair, and fine hair. PROS: It does make my hair soft, as it claims it will. It tames my frizz, which is something ...
528 results
Good for specific routines
I have androgenic alopecia and recovering from nutritional deficiencies that cause hair loss, so im super picky about my shampoo and conditioner. I had been using the l'anza thickening shampoo and conditioner before this, so my cons might be from being used to SLS free shampoo for so long. I do agree my hair does tangle more in comparison to SLS free shampoos, but i use much less shampoo in comparison with ouai. I find that if you have thin, fine hair prone to breakage the secret with this product is everyday use! The longer i go inbetween washes the more tangled my hair gets and the more conditioner and leave in conditioner I need to use. However, my hair has felt fuller and stronger on a strand level with this set. The smell does definitely smell like old ladies but i personally don't mind it and nobody around me says my hair smells strong, and i have a strong nose. There definitely is better for cheaper out there but I think this is a decent pick if you aren't a fan of SLS free shampooa for fine hair.
Going back to detox shampoo
It was worth a try, but longterm use was not great for my hair. My hair is thinner now and the shampoo is relatively heavy, my hair was flat.
Disappointed
This shampoo/conditioner has to be the worst I've ever tried. It made my fine hair limp and lifeless. Trying to style it was impossible, even with the help of my usual styling products. The potent smell lingers forever. Would not recommend if you have fine hair and want body/volume.
Horrific Scent
Hair Type Wavy Hair
Have you ever used one of those free bright blue dog poop bags from a dog park? That is the exact scent. As soon as I opened the bottle I made an audible "ew" the scent was so overpowering. My fiancé thought I was vaping the scent was so strong. I had to shower 4 hours later I was getting a headache from the scent.
Mixed feelings
I think this shampoo may be suited more for people with untreated fine hair- I have highlights and I noticed my grow out feels pretty nice and soft, but the rest of my hair feels greasy and dry at the same time will be returning