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Summary
Banish unwanted, brassy tones with OGX Blonde Enhance + Purple Toning Shampoo for silver, pre-lightened or natural blonde hair. Formulated with strengthening ingredients like keratin.
Benefits
- Ideal for silver, pre-lightened or natural blonde hair
- Invigorates your senses with notes of blood orange, papaya butter and coconut milk
- A highly pigmented formula to brighten and color-correct yellow tones and protect from color fade
- Free of sulfated surfactants and parabens
- Try adding a few OGX Purple Toning Drops to your conditioner for an even more personalized tone
Key Ingredients
- Made with keratin, purple fig and iris to give your hair that fresh and vibrant look and feel
Apply shampoo generously to wet hair, massage into a lather through to ends, rinse hair thoroughly. After shampooing, follow with conditioner. Results may vary.
Use only as directed. Avoid contact with eyes. If contact occurs rinse immediately. Keep away from children. For best results use in conjunction with other OGX hair products. Wash hands immediately, as product may temporarily stain skin.
Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Hydrolyzed Keratin, Ficus Carica (Fig) Fruit Extract, Iris Germanica Florentina Root Extract, Polyquaternium-22, PEG-7 Amodimethicone, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Polyquaternium-39, Glycerin, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Propylene Glycol, Hexylene Glycol, Sodium Citrate, Citric Acid, Sodium Hydroxide, Sodium Benzoate, Fragrance (Parfum), Ext. Violet 2 (CI 60730).
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1To tone down brassiness
Describe Yourself
- 1Young at heart grandmother with white grey hair.
Most Helpful Positive Review
Brightens up blonde hair amazingly!
I absolutely love this product!! I am classified as a dirty blonde so a darker shade of blonde and i have been wanting to turn it up brighter without the need to having to dye it. I have tried this shampoo for two weeks with the toning drops to my styling products and conditioner and it is making ...
Most Helpful Critical Review
if you love your hair, throw this away!
I've never in my life had a shampoo dry my hair out as bad as this did. I'm just glad I tried it with enough time before my hair appointment! It was so gelatinous, it would suck itself right back into the bottle when I released the squeeze. I should have stopped there but I still wanted to try it. I...
288 results
It's alright but not much of a difference
This is alrifht i wouldn't recommend i dont see much of a difference not very significant unless you have extremely blonde hair.
Love the ingredients!
Verified Buyer
Reviewed at
Love that purple fig is included in the ingredient list!
Great product!
Verified Buyer
Reviewed at
I love using this product and I tell all my friends
It's got everything!
Verified Reviewer
Reviewed at
I recently bought this shampoo to tone my freshly lightened hair. Pros: very pigmented, nice list of ingredients (NB: it has proteins, which for me personally is positive), easy to apply, heavenly smell, affordable price. Cons: none I can think of; it may be a bit harder to find than other drugstore shampoos but if you live close to a Sally's you'll be fine. Also proteins may not be everyone's favourite as it really depends on the hair type, but usually treated/processed/damaged hair may benefit from a bit of protein.
It's ok
Verified Reviewer
Reviewed at
It's an average purple shampoo, nothing very special. I do think it does a good job and I do like it though. Lathers really well
