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Too Faced Born This Way Super Coverage Multi-Use Concealer #1
Too Faced Born This Way Super Coverage Multi-Use Concealer #1

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Too Faced Born This Way Super Coverage Multi-Use Concealer

Item 2529011

  • 655 people have viewed this in the last 24 hours

$36.00
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    Size:0.45 oz
    • Available to ship
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    Summary

    Conscious Beauty at Ulta Beauty™

    • Cruelty Free

    Too Faced's Born This Way Super Coverage Multi-Use Longwear Concealer is a super-perfecting, hydrating, 4-in-1 concealer makeup. The weightless, correcting and brightening formula conceals, contours, highlights, and retouches - all with an undetectable, natural finish.

    Details

    Benefits

    • The ultimate multi-use formula to conceal, contour, highlight & retouch
    • Correcting & brightening full coverage with an undetectable finish
    • Fully loaded pigments flawlessly blur undereye or anywhere needed
    • Oil-free formula
    • Weightless, long-wearing for 12 hours
    • Hydrating, skin is never dry or cakey
    • Photo-friendly/no flashback
    • Non-comedogenic
    • Cruelty-free
    • Paraben-free

    Key Ingredients

    • Coconut water aids in delicately replenishing skin's moisture levels
    • Alpine rose helps support skin's health & resilience
    • Hyaluronic acid gives a smoother, more youthful appearance

    Research Results

    • Clinically tested to boost moisture instantly by 52%
    • *Clinical testing on 12 women after using the product immediately

    How To Use

    With diamond-shaped doe-foot applicator, apply concealer in thicker or thinner lines, or dot on concealer for precision correcting.

    For undereye and hyperpigmentation: Place concealer on flat side of applicator, directly on target area and blend into skin with fingers, concealer brush or sponge in a pressing/stippling motion until flawless.

    • To conceal blemishes: Dot concealer with the applicator tip for precision coverage.
    • To contour: Choose a neutral to cool-toned concealer shade 3 tones darker than your skin tone to create shadow and shape.
    • To highlight: Choose a concealer shade 2-3 shades lighter than your skin tone to brighten and add glow.

    Ingredients

    Nude: Aqua/Water/Eau, Cyclopentasiloxane, Butylene Glycol Dicaprylate/Dicaprate, Triethylhexanoin, Isoamyl Laurate, Methyl Trimethicone, Pentylene Glycol, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/ Sebacate, Hydrogenated Starch Hydrolysate, Cetyl PEG/PPG-10/1 Dimethicone, Trimethylsiloxysilicate; Silica, Aluminum Hydroxide, Hydroxyacetophenone, Sodium Chloride, Disteardimonium Hectorite, Dimethicone, Acrylates/Polytrimethylsiloxymethacrylate Copolymer, 1,2-Hexanediol, Caprylyl Glycol, Dimethicone/Vinyl Dimethicone Crosspolymer, Trisodium Ethylenediamine Disuccinate, Glycerin, Cocos Nucifera (Coconut) Water/Cocos Nucifera Water, Sodium Hyaluronate, Cocos Nucifera (Coconut) Fruit Juice/Cocos Nucifera Fruit Juice, Rhododendron Ferrugineum Extract, Potassium Sorbate, Sodium Benzoate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

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    Q&A

    Showing 1 out of 1 Questions
    Q
    When will Ulta have the new shades? I'm dying to try Seashell.
    Asked by Edie
    Verified Reply - ChristinaSo that we may provide you with the most up-to-date product availability info, please contact us at [email protected] for help. Thanks!Was this answer helpful to you

    Review Snapshot

    by PowerReviews

    2798 ReviewsWrite a Review
    88%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    149Easy To Apply
    134Blends Well
    129Good Pigmentation
    122Long Lasting
    112Smooth
    Cons
    13Poor Coverage
    12Heavy
    9Doesn't Stay On
    8Doesn't Work
    7Creases
    Best Uses
    93Everyday
    83All Skin Types
    62Going Out
    26Sensitive Skin
    23Travel
    Describe Yourself
    73Natural Style
    41Classic Style
    34Trendy Style
    2Dry/combo skin
    1Dry skin and puffy under eye
    Eye Color
    180Brown
    60Blue
    52Green
    34Hazel
    7Grey
    Skin Tone
    106Medium
    103Light
    72Fair
    28Olive
    15Deep
    Skin Type
    134Combination
    64Normal
    62Dry
    48Oily
    23Sensitive
    Most Helpful Positive Review
    The best concealer out!

    Oh my when I first tried this concealer I couldn't believe that first the shade was perfect and second the coverage was so flawless! This is my one and only concealer I use and I cant see anything replacing it! I'M in absolute love with this coverage and I just can't get enough!!!! Congratulations T...

    Versus
    Most Helpful Critical Review
    Disappointed

    First and foremost the product is amazing but the shade range for POC is terrible yet again. The concealer blends out like a dream. It combats my oils because I do have oily skin. It wears well all day and I don't get any type of flashback. The Powder I use which is the Beauty Balerie pairs well wit...

    1213 results

    I would definitely buy again

    Submitted 1 day ago

    By Chasitee

    From Kansas City,MO

    This product blended so smoothly with my skin! I love it !

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Decent Concealer for Oily Skin + Watery Eyes

    Submitted 3 days ago

    By Vallorey

    From Arizona

    This is my first time trying and wearing this concealer. I have extremely oily skin and watery eyes and it stood the test of time!!! I use under my eyes and on my cheeks in lieu of foundation. To my surprise- MINIMAL creasing. Almost any under eye product i wear creases.My cream blush and bronzers layered nicely on top. Set everything with loose foundation powder and everything looks so smooth and CREASELESS!!!!!

    Was this review helpful to you?
    worst concealer

    Submitted 4 days ago

    By steph

    From Phoenix, Arizona

    I bought this concealer back two years ago and it looked horrible no matter what primer and moisturizer i used but i decided to give it another dry and its even worse than I remember. It highlights every single pore and line and oxidizes lile crazyyyy. wouldn't recommend to anyone

    Was this review helpful to you?
    Both "rosy" colors are way too yellow- Marshmallow, Cream Pu

    Submitted 4 days ago

    By Terry

    From Atlanta GA

    I just bought both of these colors yesterday at the sale price which is great, BUT neither color is fitting my cool undertones skin. The formula is great, and it doesn't look cakey or creasing, so until ya'll get better colors, I will have to return. Too bad. For reference, Revolution Skin Silk #4 foundation a great match for my light cool undertones. I may try layering a better color of concealer like Revolution's C3 or Winky Lux's Light over it because Too Faced concealer's coverage is very nice. I had tried Morphe's Wake Up concealer in C2 which is a good color, but it takes a long time to dry and when I powered it, it was very cakey and unacceptable. Too Faced's powdered nicely, and I am hoping they will come up with a better color. In the pictures, Cream Puff is better. Last picture shows Cream Puff in the middle with Winky Lux Fair below and LA Girl classic ivory above.

    User submitted media 1 of 3
    Cream Puff in middle, Winky Lux below, LA Girl above
    User submitted media 2 of 3
    Cream Puff
    User submitted media 3 of 3
    Marshmallow

    Bottom Line No, I would not recommend to a friend

    Was this review helpful to you?
    Beware

    Submitted 4 days ago

    By Belluh

    From California

    If you have sensitive skin or lots of food, allergies, be aware that this has coconut in it. I didn't know for a while why my eyelids were breaking out and why I had a rash on my eyes all the time, until I found out that this had coconut in it besides that it's a really good concealer, but I wouldn't recommend for anyone who has very sensitive skin or eczema and acne prone skin.

    Was this review helpful to you?