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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Give Back
Milk Makeup's 13x award-winning Hydro Grip Primer is a 12-hour gel makeup primer that hydrates with hyaluronic acid and niacinamide for a dewy finish.
Benefits
- First-of-its-kind grippy gel primer
- Clinically proven to grip makeup up to 12 hours
- Hydrates skin for a dewy finish
- Prevents makeup from fading and patchiness
- Helps makeup go on smooth and last all day
- Goes on clear, so it works for all skin types + skin tones
- Formulated with 7 skincare superstars
- Non-comedogenic, so it won't clog pores
- Silicone-free, so there's no heavy or greasy feel
- 96% natural
Key Ingredients
- Blue agave extract grips makeup up to 12 hours to prevent melting, fading, and caking
- Hyaluronic acid and niacinamide (vitamin B3) boost hydration to visibly smooth uneven texture
- Aloe water + hemp seed extract provide an additional boost of hydration to lock in moisture
Formulated Without
- Parabens
- Silicone
- Oil
- Fragrance
- Gluten
Apply one to two pumps of primer onto the back of your hand.
Blend a thin layer onto clean skin before makeup application.
Let the formula set for 60 seconds to absorb and activate grip for all-day hold.
Layer foundation and other makeup on top for a smooth application that lasts all day or wear alone for a dewy glow.
End your routine with Hydro Grip Set + Refresh Spray (sold separately) for extra long-lasting makeup.
Pro Tip: To prevent pilling, let skincare and sunscreen fully absorb before primer application. Start with one pump and add more if needed.
Aloe Barbadensis Leaf Water, Water/Aqua/Eau, Glycerin, Alcohol Denat., PEG-150 Distearate, Polyglyceryl-10 Eicosanedioate/Tetradecanedioate, Diglycerin, Cannabis Sativa (Hemp) Seed Extract, Opuntia Ficus-Indica Flower Extract, Prunus Avium (Sweet Cherry) Flower Extract, Agave Tequilana Leaf Extract, Sodium Hyaluronate, Niacinamide, Sorbitol, Pullulan, Inositol, Betaine, Carbomer, Maltose, Xylitol, Sodium Hydroxide, PVP, Propylene Glycol, Panthenol, Vegetable Amino Acids, Sodium Phytate, Citric Acid, Alcohol, Benzoic Acid, Sodium Benzoate, Dehydroacetic Acid, Benzyl Alcohol, Potassium Sorbate, Phenoxyethanol.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Hydro Grip Primer deluxe with $30 Milk purchase (valid thru 3/29/25 or while quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
5 results
No
I bought this by a recommendation. Not good at all. I threw it away after trying several times of use.
Will buy again!
Wow! Not enough can be said about this product! I bought this on a whim the other day and im glad i did. I noticed how hydrating my skin felt and it made my makeup last all day. Its a must have!
Ladies in late 30s and 40s-definitely buy!
This primer is amazing. I am 39 and have been so frustrated lately with my changing skin. I've tried primer after primer and foundation looks either caked and you can see my pores, showing random dry patches and starts to pull, or looks like it's sitting on my skin and won't blend. This was recommended to me by a friend having the same issues. First time I used it, I almost cried. My foundation looked like it should. No dry flakey patches, my pores were barely visible instead of looking like sink holes, and blended my foundation perfectly. I have developed reddened areas and this wasn't visible. Aging shouldn't be frustrating or shameful for women especially when it comes to makeup. Society does that enough. it's refreshing to have confidence to go out, not worry about smudges or cakey makeup. Definitely give this primer a try, it was a game changer for me!
Holy Grip
The grip from this is strong! So strong in fact that I wasn't even able to correct the crease of my smile after applying cc cream. It hasn't dried my face out, so that's good! I'm going to compare it to It Cosmetics Primer before deciding.
Better than the dupes
I've tried other gripping primers but this one is the best. It doesn't make me breakout, and I like that it has grip without feeling super sticky. If you felt like the e.l.f. primers were too sticky for your liking, this is the way to go.
