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IT Cosmetics Brow Power Universal Eyebrow Pencil #1
IT Cosmetics Brow Power Universal Eyebrow Pencil #1

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IT Cosmetics Brow Power Universal Eyebrow Pencil

Item 2264028

$26.00
    • Universal Taupe Brow Power Universal Eyebrow Pencil
    • Auburn Brow Power Universal Eyebrow Pencil
    • Brunette Brow Power Universal Eyebrow Pencil
    • Blonde Brow Power Universal Eyebrow Pencil
    Size:0.005 oz
    • Available to ship
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    Summary

    IT Cosmetics Brow Power Universal Eyebrow Pencil is a longwear, brow pencil that transforms to any hair color for the appearance of natural brows.

    Details

    Benefits

    • Universal Taupe shade adjusts to your eyebrow color based on pressure applied to make penciling in your eyebrows easy
    • Longwear eyebrow pencil formula adheres to skin for the appearance of full brows that last
    • Built-in spoolie brush delivers a natural, polished look to arched brows
    • Features brow enhancer ingredients including biotin, lecithin, grape seed, saw palmetto, green tea and antioxidants

    Key Ingredients

    • Biotin: B vitamin that supports stronger, healthier-looking hair and skin
    • Saw Palmetto: A plant extract that conditions your skin and promotes stronger-looking hair

    How To Use

    Use softer strokes for lighter hair colors including blonde and gray. Press harder for darker tones including brown and black. Finish by lightly brushing the built-in spooley brush through your brows for a natural, polished look.

    To create your most perfect-looking eyebrows:

    • The start of your brows should line up directly with the edge of your nose.
    • Your brow arch should align to the outer edge of your iris.
    • The end of your brow line should line up with the outer corner of your eye.

    Ingredients

    Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, BHT, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).

    Shipping & Coupon Restrictions

    This brand is excluded from most Ulta Beauty coupons.

    See brand eligibility details

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    Brow Power Universal Eyebrow Pencil

    Image 1

    IT's your brows but better!

    IT’s 3 Pencils for All Your Brow Needs!

    IT’s 3 Pencils for All Your Brow Needs!

    Your best-selling Brow Power Pencil now comes in a Full and Micro version, allowing you to easily customize your brow look for your most beautiful results!
    What Type of Definition Do You Want?

    What Type of Definition Do You Want?

    • For bold definition and volume, choose Brow PowerFULL.
    • For feathery definition and precision detailing, choose Brow Power Micro.
    • For effortless, natural-looking definition, choose your original Brow Power!
    IT’s Your Brows But Better!

    IT’s Your Brows But Better!

    To create your most perfect-looking eyebrows, follow these tips:
    (1) The start of your eyebrow should line up directly with the edge of your nose.
    (2) Your eyebrow arch should align to the outer edge of your iris.
    (3) The end of your eyebrow should line up with the outer corner of your eye.
    One Universal Shade!

    One Universal Shade!

    All three Brow Power pencils come in a Universal Taupe shade that transforms to your hair color based on the pressure applied. Press harder for darker hair including brown and black. Press softer for lighter hair tones including blonde and silver.

    Discover your Brow Power Family!

    Brow Power Universal Eyebrow Pencil
    1/3

    Real Beauty. Real Results.

    Image 1

    Brow Power Universal Eyebrow Pencil

    Shop More Favorites from IT Cosmetics

    Product Comparison

    Q&A

    Showing 5 out of 78 Questions
    Q
    What is the difference between Brow Power and Brow PowerFULL? And is the shade Universal Taupe the same for both products?
    Asked by Mouki
    Official Answer By IT Cosmetics - BE
    Hi there! Brow Power Universal features an exclusive oval tip that mimics the look of natural eyebrow hair, Brow Power adjusts to your eyebrow color based on pressure and works to completely cover gray for your best eyebrows yet! Compared to our Brow Power Full features a triangular pencil tip mimics the look of real hair while precision-lining and filling your brows in one step. Both universals shades are the same! We hope this helps!Was this answer helpful to you
    Q
    What color was auburn now lighter color fair skin
    Asked by Carol
    Official Answer By IT Cosmetics - BE
    Hi there! We would recommend trying out the shade Universal Blonde. We hope you love IT as much as we do! XOXOWas this answer helpful to you
    Q
    What is a good base for putting eyebrows on smoothly. I have a problem doing that.
    Asked by Baby
    Official Answer By IT Cosmetics - BE
    Hi there! Apply softer strokes of Brow Power Universal Eyebrow Pencil for lighter hair colors (like blonde and gray eyebrows) and press harder for darker tones (brown and black) —the harder you press, the deeper your color! We hope this helps! XOXOWas this answer helpful to you
    Q
    Yes this Brow pencil is not near as good as the one u stopped making. The pencil falls out of the wand on 3 different pencils so I quit buying. Can u please bring back the old brow gel type pencil please.
    Asked by Ktb
    Official Answer By IT Cosmetics - BE
    Hi there! We're so sorry to hear about your experience with our Brow Power Pencil. We thank you so much for sharing this feedback as IT helps to improve our products. We will be sure to share your comments with our teams internally as we love hearing directly from our IT Family! XOXOWas this answer helpful to you
    Q
    The pencil keeps falling out and I have lost it a number of times. Do you sell refills?
    Asked by Frustrated
    Official Answer By IT Cosmetics - BE
    Hi there! We are are so sorry for this experience. We do not sell refills, but we do advise to reach out to the retailor you purchased from to see if they can help further assist! XOXOWas this answer helpful to you

    Review Snapshot

    by PowerReviews

    4914 ReviewsWrite a Review
    90%
    of respondents would recommend this to a friend
    Ratings Distribution
    Pros
    2393Easy To Apply
    2037Long Lasting
    1610Good Pigmentation
    1371Blends Well
    1316Smooth Look
    Cons
    125Fades
    84Not Effective
    79Smudges
    70Difficult To Apply
    64Product Transfers
    Best Uses
    1822Everyday
    701Going Out
    498Travel
    420Sensitive Eyes
    416Daily Use
    Describe Yourself
    1413Natural Style
    1056Classic Style
    212Trendy Style
    1I am a blonde, with sparse brows.
    175 years old, want natural look
    Most Helpful Positive Review
    Love Brow Power!!!

    I am a breast cancer survivor. During treatment I was invited to a Look Good Feel Better event. I had no hair, eyelashes or eyebrows and was feeling very sorry for myself. One of the products included was Brow Power, a miracle for me. Doing my makeup and sharing a laugh with other cancer patients wa...

    Versus
    Most Helpful Critical Review
    Don't "buy into" the hype!!

    The selling point for this product is that it is universal for all eyebrow hair colors. NOT TRUE! The instructions say to press harder to fill in the brows of dark brown or black users. If you do that, the end result isn't natural at all! Even using the eyebrow brush smudger doesn't make it look nat...

    3311 results

    Best brow pencil ever!

    Submitted 13 days ago

    By Spike

    From Brooklyn, Ny

    Love it!! Great color, coverage and application ease!!

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    This use to be the best

    Submitted 16 days ago

    By Li

    From Louisiana

    This has been the best briw pencil ive use & last a long time , until @ maybe 6 months or so ago they crumble! I still love it and buy it but they crumble so bad they dont last long so i keep a backup at all times !!

    Was this review helpful to you?
    Eyebrow

    Submitted 2 months ago

    By Deb

    From Georgia

    Been using this for years , i really love it and just keep ordering , im now beginning to go grey , its blending in good just wish they had a specific color for greyish, thankyou IT cosmetics always a pleasure using !

    Was this review helpful to you?
    Long lasting

    Submitted 2 months ago

    By Traci

    From Rockford, Illinois

    Been buying this brow pencil seversl yesrs now. Natural looking results. Love it.

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?
    Best eyebrow liner ever

    Submitted 2 months ago

    By Lelania

    From Oregon

    This goes on easily and stays on all day

    Bottom Line Yes, I would recommend to a friend

    Was this review helpful to you?