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Summary
IT Cosmetics Brow PowerFULL Universal Volumizing Eyebrow Pencil features an exclusive triangular tip to easily define and volumize in one step!
Benefits
- Exclusive triangular pencil tip mimics the look of real hair while precision-lining and filling your brows in one step
- Budge-proof formula adheres to skin for a long-lasting natural brow look
- Universal taupe shade transforms to all hair colors-even gray-based on pressure
- Built-in spoolie brush delivers natural, polished perfection to compliment your eyebrow shape
- Follow the enclosed guide while penciling in eyebrows to achieve your best natural brow look.
- Use the wider side of the eyebrow pencil to achieve fullness and the pointed tip for precision detailing.
- Universal transforming taupe eyebrow makeup shade adjusts to your brow color.
- Apply softer strokes for lighter hair colors including blonde and silver.
- Press harder for darker hair including brown and black.
- To finish, lightly brush through brows with the spooley brush for a natural, polished look.
Hydrogenated Coco-Glycerides, Ceresin, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cera Alba/Beeswax/Cire D'abeille, Cera Microcristallina/Microcrystalline Wax/Cire Microcristalline, Tocopheryl Acetate, BHT, Serenoa Serrulata Fruit Extract, Biotin, Urtica Dioica (Nettle) Leaf Powder, Equisetum Arvense Extract, Lecithin, Pantothenic Acid, Camellia Sinensis Leaf Extract, Vitis Vinifera (Grape) Seed Extract, Ascorbic Acid, Retinyl Acetate, Iron Oxides(CI 77492, CI 77499, CI 77491).
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1It frames my face so well
- 1Brows
Describe Yourself
- 170 year old retiree that love IT products!!
- 1Brows are still growing in but are a bit sparse.
- 1I'm 80 with sparse eyebrows.
- 1Do NOT like the thick, off colored gel eyebrows
- 1Fine, thinning eyebrows
Most Helpful Positive Review
Perfect Brows!
I had really great results using "IT Brow PowerFULL Universal Volumizing Eyebrow Pencil". I have very full, dark eyebrows. This pencil did an amazing job of giving me the control to shape my brow with clean lines. The result was a polished and professional look. My brows look fabulous! I also sh...
Most Helpful Critical Review
Very Disappointed in the Brow Pencil Full
Was hard to use as I felt it was to big to work with, and the pencil keep sliding out of casing and I had to keep putting it back in carful to not brake it. Stay with the original brow pencil.
520 results
Works so well
This is by far my favorite eyebrow pencil. It is big and I have to draw most of my brows on now so this works great for me.
GREAT PRODUCT
Verified Reviewer
Reviewed at

Works as they say. Just purchased a new one. Bought from IT.
This used to be my go-to eyebrow pencil.
It brow power wide was my go to eyebrow pencil, especially because the taupe is perfect for a blond with darker eyebrows and the wide angle lead was great for shaping and coloring. I could use it lightly and get all the right color I need to fill in. BUT the lead in the last 2 pencils I bought broke easily and frankly, I wasted most of my money because the leads kept breaking off. I am going to return one empty pencil to Ulta and see what they say I can do It is sad because for a few years I have never bought any other brand.
Not as happy with the eyebrow pencil as I was in the past
Age 60+
Verified Buyer
I have bought this product several times before but the formula seems to have changed. It doesn't give as much color with one swipe as it previously did. I have to go over my brows several times. Not as good as before.
My favorite!
Verified Buyer
Reviewed at

Stays on all day & easy to apply! My go to product!