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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
OUAI's Clarifying Detox Shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.
Benefits
- Cleanses without stripping
- Removes product buildup
- Adds softness and shine
Key Ingredients
- Chelating Agents: Help remove hard water deposits and impurities
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue and buildup, keeping hair healthy and shiny
- Hydrolyzed Keratin: Helps soften, smooth frizz and adds shine
Scent Type
- Melrose Place: A velvety-rich rose scent infused with a swoon-worthy blend of fragrance notes.
- Key Notes: Champagne, Pink Peppercorn, Berry, Lychee, Amber, Sandalwood, White Musk, Cedarwood, Peony, Rose, Freesia, Jasmine, Bergamot
- Melrose Place scent can also be found in OUAI Scalp & Body Scrub, Super Dry Shampoo, and Treatment Masques.
Use DETOX SHAMPOO whenever a deeper cleanse is needed. Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture. Lather a quarter size amount in hands. Part hair using fingers and apply as close to the scalp as possible. Let sit for 1 to 3 minutes. Rinse. Squeeze out excess moisture before applying conditioner. Rinse with cold water to close the hair cuticle and add shine.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5).
This brand is excluded from most Ulta Beauty coupons.
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Questions
Ask a QuestionQ&A
Showing 5 out of 18 Questions
- Q
Can this also be used with soft water? Is it safe for color-treated hair? What conditioner should be used afterwards? Thanks!
- Asked by Chrissy
- Official Answer By OUAI - Brand EngageDetox Shampoo can be used with soft or hard water. Detox Shampoo is free of SLS, SLES, phthalates, and parabens, and is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts. You can use whichever OUAI Conditioner or Treatment Masque is most suitable to your hair type: Fine, Medium, or Thick. If you need help determining you hair type, please refer to our Find Your OUAI Strand Test image on any of our Conditioner or Masque pages.Was this answer helpful to you
- Q
Is this safe for color treated hair?
- Asked by Cort
- Official Answer By OUAI - Brand EngageYes! OUAI Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts.Was this answer helpful to you
- Q
Does this stimulate hair follicles?
- Asked by Ez
- Official Answer By OUAI - Brand EngageDetox Shampoo isn’t meant to stimulate hair follicles. It’s formulated to deeply cleanse the scalp and hair—removing oil, buildup, and hard water deposits with apple cider vinegar. Use Detox Shampoo when your scalp feels oily, hair looks dull, or curls lose their bounce. For the best cleanse, apply before or in place of your regular shampoo.Was this answer helpful to you
- Q
Does this roduct contain parabens?
- Asked by Tracie
- Official Answer By OUAI - Brand EngageHi! This product does not contain parabens.Was this answer helpful to you
- Q
Is this sulfate free?
- Asked by Angie
- Official Answer By OUAI - Brand EngageOur Detox Shampoo does not contain sulfates.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Once a week
- 1Twice a week wash
- 1For a complete reset for your scalp
- 1Oily Hair
- 1Dry shampoo and product buildup
Describe Yourself
- 1Amateur
- 1Busy
- 1Pregnant
- 1Fine hair
- 1Long Hair
Hair Type
- 191Wavy Hair
- 165Straight Hair
- 26Very Curly Hair
Most Helpful Positive Review
When I tell you this shampoo changed my life
Ok when I tell you this shampoo changed my life it did. We have really hard water at my house and I've noticed that my fine hair has become unbrushable while wet. I've been trying all kinds of products to soften and moisturize my hair, but with no result. Someone suggested to me that it could be a r...
Most Helpful Critical Review
Turned my hair into a grease pot!
This product was recommended to me by the hair guru at my local Ulta store. I used it for over a month, thought it was fine but nothing great, and then I started noticing that with each wash, my hair was still greasy and oily. I actually spend over 20 minutes drying the same section of my hair wonde...
844 results
LOVE
Hair Type Wavy Hair
I love this detox shampoo! I use it once every 1-2 weeks depending on how dirty and greasy my hair feels or if I feel like my hair has build up. The jumbo size will definitely last a long time too! Ouai has made another amazing product gifted by Ouai
Works great on my hair
Hair Type Wavy Hair
My hair has quite fine texture and gets oily easily, and this shampoo works great on them. I like to use it every other wash to give my hair good cleansing and get rid off oil and impurities. Lathers well leaving my hair healthy looking. Additionally has a great scent making shower time more enjoyable. Gifted by ouai
Fresh
Hair Type Wavy Hair
My scalp feels super clean, and my hair feels lighter and bouncier after every use. The scent is absolutely amazing fresh and floral, but not overpowering. I only use it once a week, and a little goes a long way. Complimentary from ouai

Amazing hair detox
Hair Type Wavy Hair
I loveee this detox shampoo it is the best one out there! It makes my scalp so clean and it feels like it is breathing again. You only need a couple of pumps to get that good lather. I am so glad it comes in a jumbo size! Gifted by ouai.
Love it
Hair Type Wavy Hair
I've been using the OUAI Detox Shampoo for a while now, usually once a week. It's not something I'd use every wash, but when I do, I can really feel it cleaning up my scalp. I tend to get a lot of buildup from dry shampoo and styling products, and this actually helps remove all of that without making my hair feel completely stripped. The scent is nice but not overwhelming, and a little goes a long way since the formula is thick and lathers well. I always make sure to follow it with a deep conditioner because it can be a bit drying on its own, which is expected from a detox shampoo. Gifted by OUIA
