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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Virtue ColorKick Illuminating Mask For All Shades protects and maintains hair color between services by providing intense hydration, reflective luminosity, and color vibrancy, as well as solar and heat protection to keep shades from dulling and drying out.
Benefits
- Replenishes
- Tones
- Preserves
- This dual-action formula harnesses the power Alpha Keratin 60ku to repair and strengthen hair from inside out.
- Virtue's proprietary protein helps strengthen hair weakened from chemical treatments and smoothes the foundation of rough cuticles.
- Leaves hair more reflective for the ultimate healthy hair shine.
Features
- Fragrance: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
- Product Aesthetics: A silky, creamy mask in a naturally tinted soft violet shade that glides onto hair.
- Ideal For: All shades of natural colored hair. All shades of color-treated or highlighted hair. Silver and gray tones.
- All Virtue products are free of sulfates, parabens, phthalates, synthetic colors, and dyes. Gluten-free. Cruelty-free. Vegan.
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
- Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract: Provides UV/solar protection from the color-fading, color-distorting, damaging, and drying effects of the sun's rays.
- Shea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax: Nourishes and restores hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality.
- Mullein Flowers Specialty Natural Active: Based on plant photoluminescence, this natural active absorbs UV/solar radiation and transforms it to visible, radiant light.
After cleansing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2-3 minutes. Rinse well. Use weekly or as needed.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride, Isoamyl Laurate, Cetyl Alcohol, Brassicamidopropyl Dimethylamine, Brassica Alcohol, Dimethicone, Cetyl Esters, Squalane, Glycerin, Glyceryl Ricinoleate, Ceteareth-20, Ethylhexylglycerin, Keratin, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Curcuma Longa (Turmeric) Root Extract, Corallina Officinalis Extract, Panthenol, Coccinia Indica Fruit Extract, Solanum Melongena (Eggplant) Fruit Extract, Viola Odorata Flower/Leaf/Stem Extract, Aloe Barbadensis Flower Extract, Phospholipids, Hydrolyzed Verbascum Thapsus Flower, Brassica Oleracea Capitata (Cabbage) Leaf Extract, Polygonum Bistorta Root Extract, Hydrolyzed Rice Protein, Salvia Hispanica Seed Extract, Tocopherol, Spathodea Campanulata Flower, Copper Gluconate, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Camellia Sinensis Leaf Extract, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Caesalpinia Spinosa Fruit Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Ocimum Sanctum Leaf Extract, Ocimum Basilicum (Basil) Flower/Leaf Extract, Opuntia Ficus-Indica Seed Oil, Moringa Oleifera Seed Oil, Quercus Petraea Fruit Extract, Hydrogenated Ethylhexyl Olivate, Butyrospermum (Shea) Butter, Oryza Sativa (Rice) Bran Extract, Tocopheryl Acetate, Hydrogenated Olive Oil Unsaponifiables, Magnesium Aspartate, Ricinus Communis (Castor) Seed Oil, Jojoba Esters, Helianthus Annuus (Sunflower) Seed Extract, Helianthus Annuus (Sunflower) Seed Oil, Sodium Phytate, Propanediol, Caprylyl/Caprylyl Glucoside, Betaine, Trideceth-12, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Caprylic Acid, Maltodextrin, Caprylyl Glycol, Parfum (Fragrance), Amodimethicone, Hydroxyethylcellulose, Laureth-9, C11-15 Alketh-7, Quaternium-95, Sodium Dilauramidoglutamide Lysine, Sodium Carrageenan, Xylitol, Trehalose, Galactoarabinan, Sodium Phosphate, Polysorbate 60, Disodium Phosphate, Ethyl Linoleate, Ethyl Oleate, Sorbitan Oleate, Polyquaternium-37, Trisiloxane, Disiloxane, Zinc Gluconate, Sorbic Acid, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Citric Acid, Acetic Acid, Sodium Benzoate, Benzyl Salicylate, Linalool
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Reviews
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Ratings Distribution
53 results
Brass to blonde
Reviewed at

Love this product , it really does keep the brass out of blonde hair longer!
Exceeded Expectations
Reviewed at

Fantastic Results toning down brassiness! Hair was soft, hydrated and manageable. Beyond my expectations for sure!
Expensive but so good
Reviewed at

Virtue gifted me this hair mask and here are my thoughts. First, it's expensive but it's super concentrated so it will last awhile. It's super moisturizing and leaves my hair incredibly shiny and healthy looking. I also feel it helps keep my auburn hair color more vibrant. I would repurchase.
Awesome Product
Reviewed at

Awesome Product
Luminous Color
First, the product feels thick, like paste. Dont let it deter you. When I use the shampoo and conditioner together my color is lunimous, shiny, and vibrant. I also use the Virtue Healing Oil too and the combination of the 3 make my color look fantastic, even when I'm getting close to my touchup appointment.