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DEFY DAMAGE |
YOUTHLOCK |
K-PAK COLOR THERAPY |
COLOR BALANCE PURPLE |
MOISTURE RECOVERY |
HYDRASPLASH |
BLONDE LIFE | |
Customer Reviews |
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HAIR TYPE |
Processed, Color-Treated
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Mature, Dry
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Color-Treated
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Blonde, Highlighted
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Thick, Course, Curly
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Thin, Fine, Wavy
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Blonde, Highlighted
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HAIR CONCERN |
Damage, Split Ends, Breakage
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Dryness, Dullness, Brittle
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Fading, Damage, Breakage
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Fading, Brassy, Dullness
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Dry, Frizzy, Breakage
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Dry, Dull, Lifeless
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Damage, Brassy, Dullness
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BENEFITS |
Strength and Protection
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Bounce, Shine, Manageability
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Repair and Protect Color
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Neutralize Yellow & Warm Tones
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Moisturize, Soften, Shine
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Hydration, Shine, Lightweight
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Brighten, Nourish, Strengthen
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KEY INGREDIENTS |
Moringa Seed Oil, Arginine
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Collagen, Buriti Fruit Oil
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Keratin, African Manketti Oil
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Green Tea Extract, Arginine
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Sea Kelp, Jojoba Oil
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Sea Kelp, Coconut Water
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Monoi & Tamanu Oil, Arginine
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FRAGRANCE |
Apple, Tuberose, Sandalwood
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Cucumber, Gardenia, Warm Musk
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Pear, Apple, Cedarwood, Amber
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Citrus, Orange Flower, Musk
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Orange, Hyacinth, Vanilla
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Lemon, Green Apple, Coconut
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Nectarine, Jasmine, Vanilla
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$26.00
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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Joico Defy Damage Protective Shampoo is a rich shampoo that gently cleanses away impurities while helping boost hair's natural defense against daily damage.
Benefits
- 80% less breakage*
- 5X stronger hair*
- You want to maintain over 90% of color vibrancy**
- See results after the very first use
- Leaves hair soft, shiny, and healthy
- Decadently rich lather for a luxurious cleansing experience
- Gently sloughs away dirt and debris without roughing up the hair cuticle
- *Against combing breakage on damaged hair during heat styling; when using Defy Damage Protective Shampoo & Masque vs.a non conditioning shampoo
- **After 10 shampoos; when using Defy Damage Protective Shampoo and Masque
Key Ingredients
- Protective Lipid: The exact kind found in healthy hair - acts as the first line of defense to prevent thermal, chemical, styling, and UV damage. Results are visible with the very first application.
- Moringa Seed Oil: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica - ingredients that are fundamental to creating healthy, strong, damage-resistant hair.
- Arginine: Smart-bonding molecule with both positive and negative sites that strengthens hair bonds and encourages bond renewal.
Apply to wet hair. Lather. Rinse and follow with Defy Damage Protective Conditioner or Masque.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum
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Questions
Ask a QuestionQ&A
Showing 5 out of 26 Questions
- Q
I have thick slightly wavy color treated hair that is in good condition. I want a shampoo that won't weigh my hair down. Is this the choice for me?
- Asked by MA
- Official Answer By Joico - Brand EngageHi Ma! Thank you for your question. Based on what you have shared, the Joico Defy Damage Protective Collection would be a good fit for you. Get ready to fall in love! ✨💕Was this answer helpful to you
- Q
I am 71 years old and have (natural) grey hair. My hair is healthy with no issues, except perhaps a bit of thinning that comes with age. I find that most shampoos tend to weigh my hair down. Is there a product that you can recommend?
- Asked by Zoey
- Official Answer By Joico - Brand EngageHi Zoey! Thank you for your question. Based on what you have shared we would recommend the Joico YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation helps reduce hair fall due to breakage from brushing on damaged hair. Hope this helps you. ✨💕Was this answer helpful to you
- Q
Will this shampoo help with thinning hair
- Asked by Patti
- Official Answer By Joico - Brand EngageHi Patti! Thank you for your question. Our apologies, at this time Joico does not carry a collection for thinning hair. Based on what you've shared, you may love the YouthLock Collection which is formulated with collagen that recaptures youthful bounce, shine and manageability; while locking in strong lustrous hair! This formulation helps reduce hair fall due to breakage from brushing on damaged hair. Hope this helps! ✨💕Was this answer helpful to you
- Q
Will this shampoo and conditioner dry out my scalp?
- Asked by Gigi
- Official Answer By Joico - Brand EngageHi Gigi! Thank you so much for your question. To assist you further, may we ask, do you have any issues or concerns with a dry scalp currently? Or do you have an oily scalp and are looking for solutions? ✨💕Was this answer helpful to you
- Q
Is this good for extensions?
- Asked by Katie
- Official Answer By Joico - Brand EngageHi Katie! Thanks for asking. You absolutely can use the Defy Damage Protective Collection on hair extensions. However, we would recommend checking with your brand of extensions. Depending on the extension company they may have specific product recommendations to protect the warranty on your extensions. Hope that helps clarify! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
1004 ReviewsWrite a Review
94%
Ratings Distribution
Best Uses
- 1I use this product every other day!
- 1For most hair types
- 1Silky, Color don't fade as quick
- 1Obvious
- 1Wash twice
Describe Yourself
- 1Very fine/thin hair, oily, kind of sensitive.
- 1Fine, thin hair
- 1Oil prone scalp
- 1A stay at home mom
- 1Product collector
Hair Type
- 11Straight Hair
- 10Wavy Hair
Most Helpful Positive Review
Defy Damage Shampoo and Conditioner
For starters my hair is shoulder length (slightly longer), thin, and very fine. I am naturally brunette, but I get blonde foils put in. My ends appear dry whereas my scalp can be oily at times. I was lost in a loop of trying different shampoos and conditioners because nothing was making me satisfie...
Versus
Most Helpful Critical Review
Everything you do NOT want your hair to be
Absolute worst shampoo I've ever used in my life. Which yes, sounds dramatic. I wanted a slightly cheaper option that my usual favorite Wella Fusionplex shampoo. But this turned my normal, fine hair into the exact opposite of anything anyone would want. Greasy, sticky and completely flat roots immed...
1004 results
HAIR LOSS - changing my review 5 to 1 star
Ive been using this for almost a year and ive noticed significant hair loss only when i use this shampoo. It lathers well and leaves some residue even after rinsing super well but man it is not worth the hair loss involved. Ive tested it out on several ocassions / taking breaks and my hair falls out specifically so much with this shampoo. Do not recommend. There is something in this shampoo that is probably very toxic to the hair follicule or something.
I love this shampoo, received it as a gift and have since pu
Hair Type Wavy Hair
Great product This is to include the curl enhancer gel and hair spray
Love this shampoo
Hair Type Wavy Hair
Love this shampoo. Best for my wavy hair, easy to style.
A great shampoo
Hair Type Wavy Hair
Love this shampoo. Makes my hair feel soft and shiny
Holy Grail
I've been using this shampoo and conditioner combo for 5+ years. Every time I get a wild hair to try something new, I regret it. My hair is extremely healthy looking, strong, and shiny. I barely have any breakage. It always feels like I just came from the salon. I highly reccomend the mask too. I have thick coarse hair for reference.