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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^<br><br>
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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TESTED & LOVED BY 40 & OVER | ALWAYS REAL, NEVER RETOUCHED
PROVIDES A RADIANT FINISH*
BLURS APPEARANCE OF DARK CIRCLES*
MAKES SKIN APPEAR PLUMPED*
PRIME IT
On first use, click for 1 minute to allow the formula to disperse.
APPLY IT TARGETED
Use one click of product for targeted application to conceal problem areas.
APPLY IT ALL-OVER
Use three clicks for all over face application.
Questions
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Great Spot and Overall Coverage
[I received this product in exchange for my honest review] I was so excited to try out this new IT Cosmetics Do It All Radient Concealer. Their CC+ foundation has been my go to for years. This concealer reminds me of it too. It comes in a tube that seems to be travel friendly and easy to slip in a p...
Most Helpful Critical Review
It's ok
Very light and serum like. It has a slight fragrance. Packaging is so so, you have to twist it up for a while and squeeze tip to open it. Formula is blendable. Shade range seems to be lacking. The color I got was 310 warm. I'm a neutral so wearing either warm or cool tones would work. This concealer...
57 results
The formula is a little thinner than expected
[I received this product in exchange for my honest review] I feel like the new IT cosmetics do it all radiant concealer's formula is a little too thin for my liking. It does blend in well but it is runny. I'm used to the IT bye bye undereye which is super thick so that's what I was expecting. I like the applicator. It is soft and easy to use.
Perfect concealer!
IT Cosmetics Do It All Radiant Concealer Your 4-in-1 medium coverage concealer + multivitamin serum that does it all... and doesn't settle into lines! Clinically tested*, it plumps, conceals, hydrates** and brightens with 16HR wear plus 24HR hydration. Was given this product for free for my honest opinion.
Concealet
I like this concealer ,good coverage !
Finally!
[I received this product in exchange for my honest review] I absolutely love this concealer! It really does do it all. I don't use concealer under my eyes because it always makes my bags and dark circles look worse. This is the first product that actually blends and smoothes over the area to make it look better! 10/10 would but again!
Nice concealer
Received this concealer to try. The under eye applicator was hard/stiff and because of this was hard to dispense and control on the under eye. The product did crease a little but not too badly. Coverage was medium and wore very nicely. Would recommend
