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Summary
IT Cosmetics Do It All Radiant Concealer is the only clinically tested 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. With niacinamide and hyaluronic acid, it improves skin texture & radiance for all-day wear that won't settle into lines.
Benefits
- Creaseless concealer formula: soft-focus powders instantly smooth away skin concerns, while amino-acid coated pigments offer ease of blending to ensure no creasing or settling into fine lines
- Plumping + multivitamin serum: with hyaluronic acid, niacinamide and vitamins B5 & E to help improve skin hydration, texture & radiance
- Easy-to-use soft tip applicator: 1 click to spot conceal & 3 clicks for all-over face application
- Dermatologist & allergy tested to be suitable for sensitive skin
- Free of fragrance and parabens
Research Results
- The only clinically tested* serum concealer
- Hydrates** dry skin
- 90% said dark circles appear blurred^
- 87% said skin appears plumped^<br><br>
- *Plumps and brightens based on expert grading after 8 weeks of daily use.
- **Hydration based on 24-hour results.
- ^Based on consumer perception results after one week of daily use.
Key Ingredients
- Formulated With:
- Niacinamide: Helps improve skin hydration, texture and radiance
- Hyaluronic Acid: Hydrates and plumps the look of skin
- Vitamins B5 & E: Help soothe and nourish skin
On first use, twist and click for 1 minute to allow the formula to disperse.
Use 1 click of product for targeted application or to spot conceal.
Use 3 clicks of product for all-over face application.
Pairs perfectly with IT Brushes For ULTA Angled Concealer Brush #148.
Aqua / Water / Eau, Coco-Caprylate/Caprate, Hydrogenated Polyisobutene, Glycerin, Propanediol, Synthetic Fluorphlogopite, Propylene Glycol, Sorbitan Isostearate, Polyglyceryl-6 Polyricinoleate, Niacinamide, Phenoxyethanol, Magnesium Sulfate, Disodium Stearoyl Glutamate, Hydroxyacetophenone, Paraffin, Disteardimonium Hectorite, Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline, Caprylyl Glycol, Silica Silylate, Butylene Glycol, Synthetic Wax, Tocopherol, Caffeine, Sodium Polyglutamate, Panthenol, Sodium Hyaluronate, Trisodium Ethylenediamine Disuccinate, Aluminum Hydroxide, Adenosine, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, [+/- May Contain / Peut Contenir CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides.
This brand is excluded from most Ulta Beauty coupons.
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TESTED & LOVED BY 40 & OVER | ALWAYS REAL, NEVER RETOUCHED
PROVIDES A RADIANT FINISH*
BLURS APPEARANCE OF DARK CIRCLES*
MAKES SKIN APPEAR PLUMPED*
PRIME IT
On first use, click for 1 minute to allow the formula to disperse.
APPLY IT TARGETED
Use one click of product for targeted application to conceal problem areas.
APPLY IT ALL-OVER
Use three clicks for all over face application.
Questions
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Great Spot and Overall Coverage
[I received this product in exchange for my honest review] I was so excited to try out this new IT Cosmetics Do It All Radient Concealer. Their CC+ foundation has been my go to for years. This concealer reminds me of it too. It comes in a tube that seems to be travel friendly and easy to slip in a p...
Most Helpful Critical Review
Miss
Not a fan of this at all, the applicator is TERRIBLE! You have to turn it 50 times to get it started and then when using, it's really hard to control product use. The thought of reusing the sponge tip doesn't seem sanitary so the packaging was my first major issue. Secondly the shade selection, I re...
65 results
Not good march
[I received this product in exchange for my honest review] As you could see from the picture of the color completely does not match my skin tone so I must not be able to use it. I opened the bottle to see how it smells. It looks like it's smell nicely. I'm gonna try somebody who can use this.
Amazing
This item provides amazing coverage. Very light on the skin and goes on easily. It spreads easily. The package is simple yet easy to use. The texture feels good on my skin.
Great Coverage
I received this product for free to sample. Unfortunately the Wrong shade was sent to me BUT I am amazed by the coverage and application of this product. There is no scent and this does not come in a box or package. I look forward to shopping for my shade in the store.
Love it!
[I received this product in exchange for my honest review] Packaging is nice, I like the applicator. Makes it easy to put on. I'm 39 so the real test was to see if it made creases in my under eyes. Happy to report that it did not! I think I chose a color that was a bit too dark for me but overall very happy with this and would purchase in the future!
Love the coverage
[I received this product in exchange for my honest review] This is a 4-in-1 serum concealer to plump wrinkles, conceal skin imperfections, hydrate dryness & brighten dull skin. The packaging looks neat and easy to carry around. You really need to twist and click for one minute or so to get it start to work. The applicator looks soft but it is hard and I usually use my finger or sponge to apply instead of the applicator directly as that works better for me. The coverage is medium so works pretty good. It works the best with the IT CC+ cream. It is buildable with my other skincare and makeup too. The shade range is pretty decent. I love the skincare ingredients as well as the benefits. So far so good.
