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Wella EIMI Flowing Form Anti-Frizz Smoothing Balm #1
Wella EIMI Flowing Form Anti-Frizz Smoothing Balm #1

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Wella EIMI Flowing Form Anti-Frizz Smoothing Balm

Item 2291969

$20.50
Size:3.8 oz
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Summary

Wella EIMI Flowing Form Anti-Frizz Smoothing Balm creates luxurious smoothness, flexible control, and natural movement.

Details

Benefits

  • Anti-frizz smoothing balm
  • Formulated to reduce frizz and help protect your hair against dehydration whilst using hot tools
  • Apply 2-5 pumps and work thoroughly through the midlengths and ends
  • Blow dry with a brush
  • For extra smooth results, finish with styling iron

How To Use

Apply 2-5 pumps and work thoroughly through the mid-lengths and ends. Blow dry with a brush. For extra smooth results, finish with styling iron.

Ingredients

Water/Eau, PVP Polyquaternium-37, Propylene Glycol Dicaprylate/ Dicaprate, Behentrimonium Chloride, Guar Hydroxypropyltrimonium Chloride, Sodium Benzoate, Polyquaternium-4, Fragrance/Parfum, Phenoxyethanol, Cetearyl Alcohol, Panthenol, PPG-1 Trideceth-6, Glyoxylic Acid, Disodium EDTA, Simmondsia Chinensis (Jojoba) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Peg-20 Stearate, Ethylhexyl Methoxycinnamate, Cetyl Alcohol, Sorbitan Oleate.

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ABOUT THE PRODUCT

EIMI FLOWING FORM

EIMI FLOWING FORM

EIMI Flowing Form is a smoothing hair balm that creates luxurious smoothness with flexible control and natural movement. The balm is formulated to reduce frizz and help protect your hair against dehydration whilst using hot tools.

PRO TIP

FESTIVAL BRAID CROWN

FESTIVAL BRAID CROWN

On damp hair, apply EIMI Flowing Form on mid-lengths and ends. Comb through and start to dry the root area of the hair using a fast blow dry technique with GHD hairdryer and paddle brush. Apply EIMI Grip Me to dry hair for texture and definition.

  • Take the hair over your ear on the left side and start braiding. Secure with a small elastic. Then do the same on the right side.
  • With a little bit of EIMI Flowing Form on your fingertips, gently massage and pull the edges to the braids to make the braids larger before pinning into place.
  • Wrap each braid over the top of the head where one would wear a headband. Pin into place with bobby pins throughout.

Mist with EIMI Stay Firm to lock into place.

SMOOTHS & PROTECTS

Product Comparison

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Benefit

DISCOVER EIMI

EIMI: EXPRESS YOUR STYLE

EIMI: EXPRESS YOUR STYLE

EIMI is the voice with which you can express your style and individuality. With EIMI you can truly be yourself and shout it out: interpreting trends, while setting new accents of style and originality. EIMI molds and empowers, shapes and inspires, allowing you to celebrate who you are and everything you want to be — in a​ phrase: powerfully unique.​

Q&A

Showing 4 out of 4 Questions
Q
I have wavy medium textured hair which I color and I blow dry and flat iron every day and I would like to know if you can use both these products together on towel dry hair before blow drying. The Wella Flowing Form Anti Frizz Smoothing Balm and the Wella Thermal Image Heat Protection Spray. Or is it not necessary to use both. Which product is the better one to use and which one would you apply first. Does the Smoothing Balm have heat protection? Also if you use both would it be a heavy feeling. Thank you.
Asked by Ginger
Verified Reply - Staff ExpertI would recommend using both the Wella EIMI Flowing Form Anti-Frizz Smoothing Balm and the Wella Thermal Image Heat Protection Spray. Apply the Smoothing Balm after you get out of the shower on freshly shampooed and conditioned, towel dried hair. Emulsify product in your hands and apply from mid shaft to ends. This will be great for creating a mirror-like shine. Next, spray on the Heat Protector, root to tip, to protect your hair from the heat of your hair dryer and hot tools.Was this answer helpful to you
Q
What's the difference btwn this and the EIMI Perfect Me Lightweight Beauty Balm ?
Asked by Teresa26
Verified Reply - Staff ExpertEIMI Lightweight Beauty Balm has a very light feel and is very good for fine textured hair. Both products take care of frizzy hair.Was this answer helpful to you
Q
What's the difference btwn this and Perfect Me? Would Perfect Me be best to calm frizziness in fine, thinning hair?
Asked by Teresa
Verified Reply - Staff ExpertBoth are great for taming frizziness, however you might like Perfect Me for its very light feel: http://wellnessformetoday.com/eimi-perfect-me-lightweight-beauty-balm-lotion?productId=xlsImpprod13061049Was this answer helpful to you
Q
I am using the Wella Brilliance poo and con. I was attracted to these because of the "FREE FLOWING" description given which is what I want for my hair. This product says the same. Can I use to control some frizz but with AIR DRYING instead of a blow dryer? and possibly on some days after air drying, still be able to use a curling iron to define curl?
Asked by VV
Verified Reply - Staff ExpertYes, this product can be used to control frizz which you can let hair air dry or blow dry. This product will stay in hair until next wash so yes, you can still curling iron after a few days of applying product.Was this answer helpful to you

Review Snapshot

by PowerReviews

40 ReviewsWrite a Review
79%
of respondents would recommend this to a friend
Ratings Distribution
Pros
16Easy To Use
16Controls Frizz
14Lightweight
13Smells Great
12Non-Greasy
Cons
4Doesn't Work
4Heavy
1None
1Sticky
1Cost
My Beauty Routine Takes
110 Minutes
130 Minutes
Best Uses
11Daily Use
8Curly Hair
7Thick Hair
3Fine Hair
2Straight Hair
Describe Yourself
8Survivalist / Minimalist
7Beauty Conscious
6Product Junkie
1Brand Buyer
1Budget Shopper
Hair Type
15Wavy Hair
5Straight Hair
3Very Curly Hair
Most Helpful Positive Review
My absolute favorite!!!

I have tried every "anti-frizz" product you can think of. I can honestly nothing compares to Wella Flowing Form. It's so amazing that I haven't straightened my hair in weeks! Embracing my waves to the fullest and loving it! I would most definitely recommend this product to anyone having a hard time ...

Versus
Most Helpful Critical Review
Does not control frizz

This product is easy to use, is not sticky or heavy but it also does not control frizz. My hair looked great after use however, by mid morning my hair had frizz. Why bother? Will return, even on sale it is not worth the money spent.

40 results

Favorite product

Submitted 2 months ago

By Holly

From Buffalo

Hair Type Straight Hair

I love this product. It smooths my hair and takes away the frizz. I also feel like it makes it look shiny and healthy.

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
It didn't work for me.

Submitted 1 year ago

By Leah

From Texas

it's sticky and heavy. My hair looked dry and ugly after applying it.

Was this review helpful to you?
Great product

Submitted 2 years ago

By Joelle

From Illinois

Verified Buyer

Doesn't weigh hair down, usually have to straighten my hair and this product I can dry it and not use any hot tools, win win!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Super smooth

Submitted 4 years ago

By SnowSeal

From NC

I love this product! My hairdresser recommended years ago and works great for me. But, there's a trick to it working even better…. I mix a pump of this with Sebastian Dark Oil… then smooth through my hair wet. Comb and blow dry. And my hair is super shiny and smooth. I think you can use alone. But, the hair oil realt helps take it to the next level.

Was this review helpful to you?
Not good

Submitted 4 years ago

By Kate

From Ohio

I put this in towel dryed hair after I washed my hair . I used a blow dryer & it did nothing for my hair . I have thick/ fine hair . Really looking for a good product to use . :(

Bottom Line No, I would not recommend to a friend

Was this review helpful to you?