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Virtue Flourish Thickening & Hydrating Mask #1
Virtue Flourish Thickening & Hydrating Mask #1

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Virtue Flourish Thickening & Hydrating Mask

Online only|Item 2601481

$70.00
Size:5.0 oz
  • Available to ship
  • Pick up not available. Not sold in stores.
  • Same day delivery not available

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Summary

Conscious Beauty at Ulta Beauty™

  • Vegan
  • Cruelty Free

Virtue's Flourish Mask for Thinning Hair is a whipped and creamy yet weightless treatment formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth, all while intensely hydrating to leave hair stronger, shinier, and silky-soft to help prevent breakage.

Details

Benefits

  • Hydrates
  • Strengthens
  • Thickens
  • Volume-boosting treatment
  • 94% said hair was instantly hydrated.*
  • 91% said hair was instantly nourished.*
  • 91% said hair felt healthier.*
  • 89% said hair was not weighed hair down.*
  • 89% said thinning hair was more manageable.*
  • *After 4 weeks use in a consumer perception study of 58 subjects.

Features

  • IDEAL FOR: Anyone with fine or thinning hair in need of a hydration boost that won't weigh down hair.
  • PRODUCT AESTHETICS: Whipped creamy texture reminiscent of a luxury skin care.
  • FRAGRANCE: A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.

Key Ingredients

  • Proprietary Alpha Keratin 60ku CLINICAL is paired with natural growth heros like Red Clover, Beet Extract, Green Coffee, and Caffeine to reinvigorate tired follicles while simultaneously infusing thinning hair with nutrient-rich hydration to leave each strand thicker, stronger, and with more density
  • Alpha Keratin 60ku CLINICAL: supports hair growth by nourishing the microbiome, clearing the follicles and strengthening the moisture barrier
  • Biomimetic Tetrapeptide with Red Clover Flower Extract: Targets the follicle to promote healthier hair growth
  • Fructooligosaccharides and Beet Root Extract: A plant-derived blend that infuses hydration into hair without weighing it down
  • Biotin: The most popular vitamin to helps promote stronger and healthier hair

How To Use

After cleansing hair, remove excess water and apply evenly throughout hair. Leave on for 2-3 minutes and rinse. Use 1-2 times per week in place of Flourish Conditioner for Thinning Hair.

Ingredients

Aqua (Water, Eau), Cetearyl Alcohol, Brassicamidopropyl Dimethylamine, Dimethicone, Cetyl Esters, Cetyl Alcohol, Behentrimonium Chloride, Isododecane, Glycerin, Ceteareth-20, Hydrogenated Ethylhexyl Olivate, Keratin, Trifolium Pratense (Clover) Flower Extract, Larix Europaea Wood Extract, Panthenol, Tocopherol, Biotin, Niacinamide, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Ascorbyl Phosphate, Oryza Sativa (Rice) Seed Protein, Acetyl Tetrapeptide-3, Caesalpinia Spinosa Fruit Extract, Sphinganine, Caffeine, Helianthus Annuus (Sunflower) Extract, Coffea Robusta Seed Extract, Tocopheryl Acetate, Oryza Sativa (Rice) Bran Extract, Gaultheria Procumbens (Wintergreen) Leaf Extract, Oryza Sativa (Rice) Extract, Coco-Caprylate/Caprate, Butyrospermum Parkii (Shea) Butter, Camellia Sinensis Leaf Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Triheptanoin, Sodium Starch Octenylsuccinate, Beta Vulgaris (Beet) Root Extract, Dextran, Calcium Pantothenate, Sodium PCA, Xylitol, Trehalose, Sodium Lactate, Galactoarabinan, Castor Oil/IPDI Copolymer, Arginine, Jojoba Esters, Caprylyl/Capryl Glucoside, Aspartic Acid, PCA, Fructooligosaccharides, Amodimethicone, Hydrogenated Olive Oil Unsaponifiables, Propanediol, Caprylyl Glycol, Ethylhexylglycerin, Fragrance (Parfum), Polysorbate 60, Gluconolactone, Alanine, Serine, Valine, Threonine, Proline, Isoleucine, Caprylic Acid, Helianthus Annuus (Sunflower) Sprout Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Zinc Chloride, Phenylalanine, Histidine, Butylene Glycol, Dilinoleic Acid/Butanediol Copolymer, Lactic Acid, Sodium Dilauramidoglutamide Lysine, Acetic Acid, Maltodextrin, Citric Acid, Silica, Calcium Gluconate, Hydroxyethylcellulose, C11-15 Alketh-7, Sodium Phytate, Trideceth-12, Potassium Lactate, Polyquaternium-37, Sodium Metabisulfite, Pyridoxine HCL, Ethyl Linoleate, Glycine, Ethyl Oleate, Sorbitan Oleate, Laureth-9, Sodium Phosphate, Phytic Acid, Disodium Phosphate, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Polysorbate 20, Sodium Benzoate, Potassium Sorbate, Citronellol, Limonene, Linalool, Geraniol

Free gift with purchase

Virtue Free Damage Reverse Serum deluxe sample with $40 brand purchase Free Damage Reverse Serum deluxe sample with $40 brand purchase
Online only

Free gift with purchase

Online Only Free Free Damage Reverse Serum deluxe sample with $40 Virtue purchase (valid thru 3/29/25 or while quantities last)

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Virtue Flourish x Alpha Keratin 60ku Clinical

Flourish Claims
Flourish Clinicals

Flourish Mask for Thinning Hair

Flourish Mask - What It Is
Flourish Mask - Use It With
Virtue Free Of Banner

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Review Snapshot

by PowerReviews

183 ReviewsWrite a Review
100%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Hair Type
1Very Curly Hair
Most Helpful Positive Review
Virtue girl

I have been very pleased with everything I have purchased for you all. I have the recovery set, and the smoothing set, and the mask in the Blue jar, and now I am using the thinning booster spray and the mask. I am very pleased with the results I have gotten from the booster spray and the mask it wor...

Versus
Most Helpful Critical Review
Am trying to give it a few weeks - not. Seeing the 90% resul

Only have used 3x, waiting to see what a few weeks brings on. I have fine straight hair that seems to have been damaged by color double processing. - and not helping with age!

183 results

Hair feels smoother and thicker

Submitted 2 months ago

By Colleen P.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

Time will tell if this encourages new growth, but it does make my existing hair feel smoother and stronger. I love this new line of Virtue products. Age and chemical treatments have taken their toll These products give me hope.

Was this review helpful to you?
Loving this!

Submitted 2 months ago

By Stephanie L.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

I really love this deep conditioning product. I've been using it once a week and noticing a great benefit in my hair

Was this review helpful to you?
Great line for thinning hair

Submitted 2 months ago

By Elisa P.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

I like this product and I would buy it again, however the best product in this line is the shampoo. Amazing!

Was this review helpful to you?
Nice

Submitted 2 months ago

By Meri M.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

Nice

Was this review helpful to you?
So far living up to

Submitted 2 months ago

By Alison B.

From Undisclosed

Reviewed at

Virtue Labs - Syndication

So far living up to expectations. I have only had it for a short while so a little to soon to give an in depth review

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