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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Virtue Flourish Thickening Styling Treatment immediately plumps each individual strand for instant thickness and all-day volume that accumulates with each use, creating sustained body and fullness.
Benefits
- Thickens, volumizes, hydrates, and repairs all types of fine or thinning hair.
- Protects against heat up to 450°F.
- Treats and repairs hair with Alpha Keratin 60ku Clinical and supporting ingredients.
- Ideal for anyone who wants fuller, thicker, plumper hair.
- A powdery, weightless, soufflé-like cream.
- Fragrance: A gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.
Key Ingredients
- Virtue Flourish's 100% bio-identical protein, Alpha Keratin 60ku Clinical, targets and repaves damaged areas of the cuticle and fills in keratin deficiencies for plumper strands.
- Rice Starch & Specialty Corn Starch plump each strand and provide natural hold and added volume.
- Honokiol (Magnolia Bark Extract) helps preserve elasticity and structure of hair.
Research Results
- Clinically proven to immediately increase volume*
- Provides up to 450°F heat protection*
- With continued use, hair looks fuller and plumper and feels thicker and stronger**
- *Clinical instrumentation study of control vs. Thickening Styling Treatment.
- **Consumer perception study of 50 women who used the product for 2 weeks.
Dispense a nickel-size amount into hands, rub together, and apply from roots to ends on damp or dry hair. Style as desired.
Aqua (Water, Eau), Isoamyl Laurate, Propanediol, Polyimide-1, Squalane, Keratin, Tremella Fuciformis Polysaccharide, Acetyl Tetrapeptide-3, Trifolium Pratense (Clover) Flower Extract, Sodium Hyaluronate, Larix Europaea Wood Extract, Saccharomyces Cerevisiae Extract, Panthenol, Sodium Polyacrylate Starch, Caesalpinia Spinosa Fruit Extract, Magnolia Officinalis Bark Extract, Helianthus Annuus (Sunflower) Sprout Extract, Brassica Campestris/Aleurites Fordi Oil Copolymer, Tocopherol, Camellia Sinensis Leaf Extract, Oryza Sativa (Rice) Seed Protein, Hydrolyzed Vegetable Protein, Galactoarabinan, Salvia Hispanica Seed Extract, Oryza Sativa (Rice) Extract, Hydrolyzed Corn Starch, Simmondsia Chinensis (Jojoba) Seed Oil, Oryza Sativa (Rice) Powder, Rosmarinus Officinalis (Rosemary) Leaf Extract, Raphanus Sativus (Radish) Seed Extract, Octyldodecyl Oleate, Sodium Dilauramidoglutamide Lysine, Dextran, Pectin, Sorbitan Isostearate, Caprylyl Glycol, Glycine, Maltodextrin, Trehalose, Xylitol, Cellulose, Glycerin, 1,2-Hexanediol, Gluconolactone, Sodium Metabisulfite, Carbomer, Cetearyl Alcohol, Glyceryl Stearate SE, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Zinc Chloride, Calcium Gluconate, Quaternium-95, Butylene Glycol, Octyldodecanol, Sodium Phosphate, Ethylhexylglycerin, Phytic Acid, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Parfum (Fragrance), Leuconostoc/Radish Root Ferment Filtrate, Phenoxyethanol, Sodium Phytate, Sodium Benzoate, Sodium Hydroxide, Benzyl Alcohol, Isoeugenol, Citric Acid, Linalool, Limonene, Benzyl Benzoate, Geraniol, Hexyl Cinnamal, Citral, Citronellol.
Free gift with purchase
Free gift with purchase
Online Only Free Free Damage Reverse Serum deluxe sample with $40 Virtue purchase (valid thru 3/29/25 or while quantities last)
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Questions
Ask a QuestionQ&A
Showing 4 out of 4 Questions
- Q
Is there any ingredients that if you discontinue use your hair will come out?
- Asked by Jo
- Official Answer By Virtue - Brand EngageHi, Our Flourish line including the Thickening Styling Treatment can be used as often as you wish and stop anytime without increased fall-out. That's only typical for minoxidil users.Was this answer helpful to you
- Q
Does this product protect against frizz in addition to the thickening and heat protection properties?
- Asked by BostonBroad
- Official Answer By Virtue - Brand EngageYes, the third ingredient Dimethicone is used for light hydration and frizz control.Was this answer helpful to you
- Q
I use a leave-in conditioner for detangling and daily damaged hair repair. Should I use the leave-in conditioner before this product? Will it impact its effectiveness. Thank you!
- Asked by Sarah
- Official Answer By Virtue - Brand EngageHi, You can still use your detangler and focus it on mid strand to the ends. Then use the Flourish Thickening Styling Treatment from roots to mid strand to avoid using too much product.Was this answer helpful to you
- Q
Is this more of a conditioner or a styling product such as a mousse.Will I still need to use a styling mousse after applying this to washed hair?
- Asked by Lovely
- Official Answer By Virtue - Brand EngageHi, This is more of a souffle style Mousse. It's not as conditioning as it is plumping. You will not need to use anything in conjunction with it for volume as this is a multifunctional styler that doubles as a reparative treatment. It's key benefits are: Thickening/plumping, heat protectant, and all-day volume.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 1Straight Hair
Most Helpful Positive Review
Makes me feel confident again
Having experienced significant hair loss recently, I was keen to try Virtue®'s Flourish Thickening Styling Treatment. This product impressively volumizes each strand, restoring the fullness and body my hair had been lacking. Remarkably, it revitalizes my hair, giving it the appearance of voluminous ...
Most Helpful Critical Review
Odd smell / not great for MY hair
I received a sample of this product for free (gifted by virtuelabspartner) for my honest review. The smell is interesting - not good, but I wouldn't say bad either - just not my cup of tea. The texture is smooth and easy to apply. I ended up using a bit more than the instructed nickel size amount be...
446 results
Curly, happy hair!
Reviewed at
It does a wonderful job at giving my hair volume without adding any weight- so my hair is light and fluffy ! I love the scent of it and I don't have to use very much at each application.
Silver fine hair
Reviewed at
Excellent products, hair feels better,scalp clear. Best shampoo I have used for my fine gray hair
Love them!
Reviewed at
Love these products for my thin fine hair.
Love this stuff
Reviewed at
I have tried so many different styling products to give my fine hair body and volume. This is the best product I have found and I have tried a lot. It gives my hair body and fullness without making it feel sticky or weighed down. My hair looks great every day! Please don't ever stop making this product.
RX & Love for hair
Reviewed at
I am working at getting my hair back to my normal after having some radiation treatments. Virtue is really helping the new growth & my hair looks much fuller.
