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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Seal, smooth, and mend frayed ends with Virtue's Fortifying Hair Repair Split End Serum, a treatment that nourishes and protects from future damage.
Benefits
- Strengthens hair
- Seals, smooths, and mends frayed ends
Features
- For Hair Concerns: Breakage, split Ends, dryness
- For Hair Types:
- STRAIGHT - Fine/Medium/Thick
- WAVY - Fine/Medium/Thick
- CURLY - Fine/Medium/Thick
- COILS - Fine/Medium/Thick
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Using your fingertips, apply a quarter-size amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.
Aqua (Water, Eau), Propanediol, Dimethicone, Cetearyl Alcohol, C12-15 Alkyl Benzoate, Glyceryl Stearate, Steareth-21, Phenyl Trimethicone, Hydrogenated Ethylhexyl Olivate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Ethylhexylglycerin, Keratin, Panthenol, Butyrospermum Parkii (Shea) Oil, Moringa Oleifera Seed Oil, Adansonia Digitata Seed Oil, Citrus Paradisi (Grapefruit) Fruit Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Cynara Scolymus (Artichoke) Leaf Extract, Quercus Petraea Fruit Extract, Amaranthus Caudatus Seed Extract, Cystoseira Compressa Extract, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Adansonia Digitata Seed Extract, Madecassoside, Phytic Acid, Asiaticoside, Hydrolyzed Quinoa, Pisum Sativum (Pea) Extract, Hydrolyzed Linseed Extract, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Zea Mays (Corn) Starch, Glycerin, Parfum (Fragrance), Jojoba Esters, Bis-Cetearyl Amodimethicone, Polysorbate 20, Polysilicone-15, Ceteareth-7, Ceteareth-25, Sodium Dilauramidoglutamide Lysine, PPG-26-Buteth-26, Ethylhexyl Methoxycinnamate, Diisostearyl Malate, Butyl Methoxydibenzoylmethane, PEG-40 Hydrogenated Castor Oil, Phenoxyethanol, Ethylhexyl Salicylate, Gluconolactone, Cystine Bis-PG-Propyl Silanetriol, Sodium Benzoate, Alcohol, Sodium Chloride, Isododecane, Butylene Glycol, Caprylyl Glycol, Dehydroacetic Acid, Phenethyl Alcohol, Potassium Sorbate, Calcium Gluconate, Sodium Hydroxide, Benzyl Alcohol, Chlorphenesin, Citric Acid, Sorbic Acid, Benzoic Acid, Tetrasodium EDTA, BHT, Hexyl Cinnamal, Linalool, Coumarin, Benzyl Salicylate, Butylphenyl Methylpropional, Limonene, Geraniol.
Free gift with purchase
Free gift with purchase
Online Only Free Free Damage Reverse Serum deluxe sample with $40 Virtue purchase (valid thru 3/29/25 or while quantities last)
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
How OFTEN? Seems like a small bottle to use a quarter size (per the bottle) on a daily basis.
- Asked by AO
- Official Answer By Virtue - Brand EngageHi! It's lightweight, but concentrated. Therefore, a little goes a long way. It should be used as often as you wash and style your hair. Applied on damp/clean hair, before any other treatments or stylers. Target the damaged areas of your hair with your application. You can still use your favorite stylers or oils over it. It works on all hair types including human hair wigs and extensions.Was this answer helpful to you
- Q
How often should this be used?
- Asked by AO
- Official Answer By Virtue - Brand EngageHi! Virtue's Split End Serum works best applied to damp/clean hair as a primer before applying any stylers. It helps to lightly hydrate and seal ends with continued use. Enjoy!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Damage Reverse Serum
This review is for the new Damage Reverse Serum (which I can't find the product page for, even though I was sent the link to post my review today). Once the product page is updated, I will post my review there. I received a deluxe sample of this serum gifted by virtuelabspartner in exchange for an h...
Most Helpful Critical Review
It is SO SMALL!
I was really excited about this product. However, the bottle is so SMALL that the product lasted literally two weeks. At two weeks, I was pushing the pump and it was basically air coming out. I have medium length hair and was using anywhere from 2 to 3 pumps on wet hair after my shower. Does it work...
191 results
split end serum
Reviewed at
this is a great product
Amazing!!!
Reviewed at
Lightweight. Really helps to make my hair look softer and shine without any added weight!
LOVE IT!
I was skeptical on purchasing because of the price but I'm glad I did! I been letting my hair grow for about a year now and although I have split ends, I refuse to cut it haha. After a month of using this I've seen a change in my split ends.
Great profile !!
Reviewed at
Great profile !!
Recommend!
Reviewed at
Has helped to heal my split ends.
