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FENTY BEAUTY by Rihanna Full Frontal Volume, Lift & Curl Mascara #1
FENTY BEAUTY by Rihanna Full Frontal Volume, Lift & Curl Mascara #1

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FENTY BEAUTY by Rihanna Full Frontal Volume, Lift & Curl Mascara

Item 2592377

$24.00
Color:Cuz I'm Black Full Frontal Volume, Lift & Curl Mascara Cuz I'm Black
Size:0.42 oz
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Summary

Conscious Beauty at Ulta Beauty™

  • Cruelty Free

The FENTY BEAUTY by Rihanna Full Frontal Volume, Lift & Curl Mascara is the ultimate do-it-all mascara designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls.

Details

Benefits

  • Clinically proven* to volumize, lengthen, lift & curl lashes - exposing every lash with eye-opening definition
  • Formula builds easily, giving you plenty of playtime to layer, define, and separate
  • Longwear
  • Water-resistant
  • Flat to fat brush to lift and curl
  • *In an independent clinical study on 35 women

Formulated Without

  • Parabens
  • Phthalates

How To Use

Use the FAT side to load and lift, wiggling at the base of your lashes to build volume.
Use the FLAT side to comb through and define, curl, and separate.
Use the pointed tip to coat the hardest-to-reach lashes in the inner corners. Layer as desired.

Rihanna's way: Rihanna loves to accentuate her eye shape with a fanned-out lash look. To achieve this, add extra layers to the just outer edges of your lashes while brushing them outward.

Ingredients

Aqua/Water/Eau, Synthetic Beeswax, Paraffin, Palmitic Acid, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Stearic Acid, Butylene Glycol, Aminomethyl Propanediol, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Glyceryl Stearate, Vp/Eicosene Copolymer, Acacia Seyal Gum, Polybutene, Phenoxyethanol, Nylon-66, Hydroxyethylcellulose, Triethoxycaprylylsilane, Sodium Laureth-12 Sulfate, Caprylyl Glycol, C11-15 Pareth-7, Potassium Sorbate, Tetrasodium Edta, Disodium Phosphate, Polysorbate 60, Silica, Bht, Sodium Phosphate, Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).

Shipping & Coupon Restrictions

This brand is excluded from most Ulta Beauty coupons.

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Review Snapshot

by PowerReviews

75 ReviewsWrite a Review
62%
of respondents would recommend this to a friend
Ratings Distribution
Pros
No Pros
Cons
No Cons
Most Helpful Positive Review
The best mascara!

I never write reviews, but I always read them. I reveived this mascara iny August boxycharm. My hopes were low to be honest because most of the mascaras I have received in boxycharm bixes have been duds. I prefer a dryer formula to one that is too wet, but I hate when mascaras get flakey because the...

Versus
Most Helpful Critical Review
Needs to be waterproof

If they had a waterproof formula, I would rate 5 stars. I bought the travel size to try it out and it literally is everything I wanted in a mascara. Curls, lifts, lengthens, and adds volume. However, I have naturally oily eyelids and this product definitely reminds me that I do. I wore this to a com...

75 results

Always my favorite

Submitted 9 days ago

By Sheila

From Carthage TN

Since I found this I don't even bother using any other. Very pleased and recommended

Bottom Line Yes, I would recommend to a friend

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My one and only mascara

Submitted 9 days ago

By michaela_mm

From Boston, MA

I've tried other brands but Fenty Beauty has just perfected everything I look for in a mascara. I only use one coat and it's never clumpy, looks amazing (someone once asked me if I was wearing extensions), and it is versatile. For everyday looks I only use the skinny side and for going out I use both. I recommended it to a friend and she loves it too!!

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not repurchasing.

Submitted 2 months ago

By b

From orlando

i love fenty products, but this mascara probably did its' job once or twice. it dried out pretty quickly, so it lacked the ability to build up. i couldve picked up a better formula at the fraction of the price.

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I wanted to like this!

Submitted 2 months ago

By MishaLove

From Snohomish, WA

I really wanted to like this mascara. I love the brush. I love how it goes on however, it ends up underneath my eyes every time where I had to toss it such a shame.

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Not Good

Submitted 3 months ago

By Porsha

From Portland, OR

This mascara is water resistant but it gave me terrible raccoon eyes. It also didn't give me lift or volume.

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