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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Skip the silicone and transform the condition of hair* with the power of Sili-CLONE HairTech. Living Proof Shampoo, a luxe shampoo is proven to volumize for lasting fullness and body and keep hair cleaner and healthier for longer.*
Benefits
- Delivers 2x the volume with every wash**
- Keeps hair cleaner and healthier for longer*
- Improves hair texture and quality*
- Adds volume and bounce
- Provides long-lasting body and fullness*
- Leaves hair soft, shiny, and more manageable
- Removes dirt, oil, sweat, buildup and pollution
- Luxurious lather with an uplifting fragrance
- Formulated to be gentle on the scalp
- For fine, thin, or flat hair
- *Based on Full Shampoo + Conditioner consumer use study
- **Full Shampoo + Conditioner vs. untreated
- Color safe, Keratin safe, and safe for chemically treated hair
Key Ingredients
- Sili-CLONE HairTech: A proprietary technology, with an eco-luxe sunflower-based surfactant, that mimics the 5 key benefits of silicone — detangling, slip, sleekness, conditioning + shine — while delivering fuller-looking hair with every wash
Formulated Without
- Silicones
- Sulfates (SLS + SLES)
- Parabens
- Phthalates
- Formaldehyde
Apply to wet hair. Lather. Rinse. Follow with Full Conditioner.
Water/Eau/Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, Sodium Methyl Cocoyl Taurate, Decyl Glucoside, Sodium Cocoyl Glycinate, Sunfloweroyl Methylglucamide, Maltooligosyl Glucoside, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Hydrogenated Starch Hydrolysate, Polyquaternium-47, Propylene Glycol, Sorbitan Laurate, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Sorbeth-230 Tetraoleate, Acrylates/Beheneth-25 Methacrylate Copolymer, Fragrance/Parfum, Sodium Hydroxide, Sodium Benzoate, Hydroxyacetophenone, Limonene, Hexyl Cinnamal, Linalool, Citronellol
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Clarifying Detox Shampoo DLX with Living Proof purchase (valid thru 3/27/25 or while quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 34Straight Hair
- 26Wavy Hair
Most Helpful Positive Review
worth the try
The Living Proof Full Shampoo is a must-have for anyone with fine, limp, or flat hair looking for an instant volume boost. From the first wash, my hair felt lighter, fuller, and more bouncy, without any heaviness or residue. The texture of the shampoo is lightweight and silky, lathering well despite...
Most Helpful Critical Review
I would not buy
I miss the old formula in the round bottles. Other than cleaning my hair, I don't see a difference using this shampoo gifted to me for free compared to any others. It has a really bad chemical smell as well. I wash twice, use a scalp massager, spend extra time rinsing then dry upside down and give i...
68 results
Great for thin hair!
Hair Type Straight Hair
I've struggled with my thin hair all my life and am always looking for a shampoo and conditioner to help my hair feel thicker and more volumized! These have worked great for me!! Will definitely repurchase this product!
Great for fine hair
Hair Type Wavy Hair
This product was Gifted to me by livingproof. The Living Proof Volumizing Shampoo is perfect for anyone with fine, flat, or thin hair. It smells amazing and leaves your hair feeling super soft and clean. The creamy texture isn't greasy at all. It adds volume without making your hair look or feel frizzy, so you get that extra oomph without the fuss.
Great for flat wavy hair
I was gifted by Living Proof. I love the scent of this shampoo. It is sulphate-free which is great for my fine, thin, wavy/curly hair. It lathers well and left my hair and scalp feeling clean. It gave ne more volume as well.
Great for fine hair!
Hair Type Wavy Hair
Living Proof's Full Shampoo is a game-changer for fine/flat hair. From the first wash, I noticed my hair felt cleaner and lighter without being stripped. It has a lightweight formula that removes buildup and gives my roots a noticeable lift. What I love most is how soft and fresh my hair feels — no heaviness or greasy residue!! Plus, it's sulfate-free, so it's gentle enough for color-treated hair (like mine). If you're looking to add volume and body without sacrificing softness, this shampoo is worth trying. Gifted by Living Proof.
yayy
After using it, my hair feels clean without being stripped or dry, which is a major plus. My scalp feels refreshed, and it doesn't weigh my hair down, even though I have fine hair. It also helped with some frizz, leaving my hair feeling soft and looking shiny. gifted by living proof The only downside is that it might not be moisturizing enough for very dry or coarse hair. But for normal to slightly dry hair, it works really well and gives a nice balance between clean and nourished.
