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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
The perfect hybrid, a between shampoo and co-wash, Hair-Wash is a lightly foaming, sulfate-free, gentle shampoo inspired by gentle milky skin cleansers for your face. This soft, silky, moisturizing shampoo reliably cleanses without stripping your hair and smells like a bowl of cereal milk.
Benefits
- Milky Soft: Milky soft texture that gently foams
- Sulfate-Free: Bread Beauty Supply uses a cleansing ingredient that gives a clean but silky finish for easy detangling
Key Ingredients
- Aloe Vera: Calms the scalp and deposits essential vitamins and minerals
- Argan Oil: A rich emollient to moisturize and soften strands
- Lemon Tea Tree Oil: Helps to soothe and rebalance the scalp
Formulated Without
- Silicones, Sulfates SLS & SLES, Phthalates, Formaldehydes, Parabens, Formaldehyde-Releasing Agents, Mineral Oil, Coal Tar, Hydroquinone, Triclocarban, Triclosan, Oxybenzone, & Retinyl Palmitate
Apply your hair wash at the roots. This can be done in sections if your hair is dense and you find it hard to get products on every part of your scalp. The nozzle on hair-wash can help to precisely direct product exactly where you need it, including the very back of your head and the nape of your neck.
Hold the ends of your hair with one hand, and scrub at the scalp with the other. Use force, but be gentle. Only use the pads of your fingers, not your nails.
Glide hair-wash down your strands, repeating this motion to make sure you wash buildup off your strands, too.
Rinse. Double cleanse if needed, and then follow with BREAD hair-mask.
Water, Guar Hydroxypropyltrimonium Chloride, Glycerin, Quaternium-80, Cetrimonium Chloride, Aloe Barabadensis Fruit Juice, Decyl Glucoside, Sodium Lauroyl Lactylate, Cetyl Alcohol, Glyceryl Stearate, Leptospermum Petersonii Oil, Lavender (Lavandula Angustifolia) Oil, Phenoxyethanol, Caprylyl Glycol, Fragrance, Persea Gratissima (Avocado) Oil, Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 24Wavy Hair
- 19Very Curly Hair
- 8Straight Hair
Most Helpful Positive Review
not for me, but still a Yes
this wash smells exactly like fruity pebbles. it is light, and actually the performance, texture, and smell actually remind me of one of the seasonal scents from the philosophy's purity line. or maybe the original smell with a fruity twist. not to mention it is as gentle on the scalp and feels just ...
Most Helpful Critical Review
Smells amazing but does nothing
I purchased the Wash Day Essentials kit last summer and just opened the shampoo and masque up a couple of weeks back. I tried this twice and truly hate it. The shampoo smells like lemon pound cake. It's very intoxicating and the only reason why I continue to use it is because it smells absolutely am...
111 results
No lather
The hair wash smells so good, but im disappointed in the little amount of lather which makes me second guess if it is getting everything! I found i had to use a lot more product than normal.
Love it
Hair Type Very Curly Hair
I love how this throughly cleanses my hair and makes my hair feel so clean. The shampoo is hydrating and smells really good as well.
Gentle and smells so good!
This cleanser is so gentle but actually cleans really well. I had never tried anything like it and was curious if it would leave any residue on my scalp and it didn't. It doesn't lather, but my hair feels clean, soft, and moisturized after using it. It helps with detangling and the scent reminds me of fresh lemon bars.
Very cleansing
Hair Type Very Curly Hair
This hair wash worked really well cleaning hair that had a full week's worth of product in it. I had no trouble massaging it into the scalp and it rinsed out well too. The smell is different from what I'm used to - very fruity cereal milk which I loved! Once washed out it's not so potent anymore but lingers just a bit .

So soft and nourishing!
Hair Type Wavy Hair
This cleanser is so gentle and perfect for my waves! It leaves my scalp feeling clean without over-drying, and my hair always feels soft, hydrated, and easy to style after using it. The texture is super creamy, and the scent is light and fresh. A new wash day fave!