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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Build irresistibly thick and lifted lashes with every stroke of the longwear FENTY Hella Thicc Volumizing Mascara. The ultra-creamy, ultra-black formula features a tapered brush that coats and loads every lash for an effect that looks outrageous yet feels weightless.
Benefits
- Hella big, hella bold, hella thick lashes that go beyond volume. The full-bodied formula delivers an voluptuous and curvaceous lash effect that will have everyone turnin’ heads
- Ultra-black, longwear formula
- The extreme volume creates an unreal dramatic lash effect
- Sweat-, humidity-, & transfer-resistant
- Tapered brush & full-bodied formula to coat, curl & lift lashes
- Easily removable with Melt Awf Jelly Oil Makeup-Melting Cleanser
- Fenty Beauty is 100% cruelty free
HOW TO: - Before Application: Gently wipe off excess product off tip of mascara wand prior to application
Wiggle brush at the base of the lashes to build volume, continue to work product to tips of lashes
This formula was designed to grip onto every lash for max volume - make sure to coat your lashes from the base to the tip
It's buildable, so layer as much as you need to reach your desired effect
PRO TIPS:
Apply one eye at a time to allow mascara to dry between layers for best application
Using the mascara wand, brush lashes in three directions to desired thickness: Inner lashes in towards nose, center up towards brow and outer corner towards ear for full fanned-out effect.
Aqua/Water/Eau, Cera Alba/Beeswax/Cire D'abeille, Paraffin, Glyceryl Stearate, Oryza Sativa (Rice) Bran Wax, Butylene Glycol, Palmitic Acid, Acacia Senegal Gum, Polybutene, Vp/Eicosene Copolymer, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Aminomethyl Propanol, Stearic Acid, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Polyester-4, Ethylhexylglycerin, Sodium Benzoate, Disodium Phosphate, Sodium Phosphate, Iron Oxides (CI 77491, CI 77492, CI 77499).
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Online only free Drunk Elephant Lala Retro Whipped Cream with $40 select Makeup and Skincare purchase (valid thru 7/19/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
Buy it NOW, Run
As an expert, I am excited to share my positive review of the Fenty Beauty Hella Thicc Volumizing Mascara in the shade "Cuz I'm Black". This mascara is an exceptional product that delivers amazing results, making it a must-have for any makeup lover. One of the standout features of this mascara is t...
Most Helpful Critical Review
I would not buy this product again
The outside packaging of this product is nice. The actual container the mascara is in is also nice because it is shaped differently and has some weight to it. It is also easy to hold. When I first applied the mascara, it started a little clumpy but I thought maybe just because it is brand new tha...
842 results
Glamorous Bottle with Amazing Results
When I first got the product I was a little worried since the brush was so big and it looked like the mascara would apply clumpy like similar brands I've used before. However, I was extremely shocked since it applied so seamlessly that it rivals the results of my favorite mascara. With just one application it looked wonderful and lasted all day. It is a little stubborn to remove but microcelluar waterproof water works wonders. I would definitely recommend and buy this once I run out :)
panda effect
I got brown mascara, and the color is not giving brown. It's more like not as black. This is not the bad part, a lot of brands do this, which is sad but okay. The bad part is it smudges a lot. Just an hour after applying, I have dark under eyes. Also, because I have hooded eyes, the ends of lashes leave dark dots on my upper lid. It's easy to remove, just with micellar water. Doesn't irritate. But overall, I don't like it. No one wants to wipe away dark circles during the day. Maybe black one is not the same, but brown one is bad. I don't see how I can add a photo.
Not the Fenty quality I expected
I bought this mascara to try something new, hoping for it to be very dark (shade is called "cuz I'm black") and needed it visible for a play I was in. Credit where it's due: it is dark and visible. Unfortunately that's it for the pros. The product coming out of the tube is clumpy after just 5 uses over 3 weeks. If I sweat at all, even from the car to an air conditioned building, it transfers to my under eye, where it has much better staying power and is difficult to remove. I didn't think I needed a waterproof for 3 hours of wear at a time! I live in Texas, and it's June, so there's no way to test if it smears when it's cold out. My recommendation is to go with a different mascara. I threw this one away immediately after the play ended.
dangit
After I applied this mascara I was so excited about it because it made my sparse lashes look so nice! But then a few hours later I found that it was transferring black to my lower lash line area! :( but here's the weird thing, it's hard to get off even with makeup remover. Not sure how it can transfer over a few hours of time but remain on with makeup remover?
My go-to
Love this mascara! I have super sensitive eyes and can't use many mascaras, but this one doesn't bother me! and it lasted me through my long work shifts outside in summer heat when sweating a ton!