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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
A unique blend of pure, hydrating oils and Virtue's hair-healing Alpha Keratin 60ku in one bottle. This lightweight serum delivers the shine, softness & moisturization expected from a hair oil with the damage repair, strengthening & environmental protection that only Virtue's protein can provide.
Features
- Protects
- Shines
- Mends
- Fragrance: A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.
- Product Aesthetics: This next-generation, shake-to- activate formula of clear oils is ultra-lightweight, fast-absorbing, and never greasy.
- Ideal For: All hair types in need of repair or extra nourishing.
- Great for providing protection against damage caused by environmental pollutants.
- Safe for color-treated and chemically treated hair.
Key Ingredients
- Alpha Keratin 60ku: Virtue's proprietary human keratin, repaves and repairs damage to give you stronger, healthier, shinier hair in as few as five uses.
- Tocopherol: This natural form of vitamin E, a strong antioxidant, helps to neutralize free radicals created from exposure to UV light or pollution.
- Tahitian Gardenia Flower Extract: Native to Western Polynesia, this botanical extract is a sacred and age-old remedy used to strengthen weak and damaged hair.
- Kalahari Melon Seed Oil: High in antioxidant and hydrating properties, it protects the hair from the damaging effects of environmental aggressors and works to nurture dry, brittle, and damaged hair, shielding it against moisture loss.
Research Results
- Consumer perception study conducted on 50 respondents immediately, after 8 hours, 3 days and 1 week of product usage:
- 100% of women said their hair was immediately shinier.*
- 94% of women felt their hair looked repaired after one use.*
- After 8 hours, 98% of women said their hair was polished, nourished, silkier, healthier, and protected from environmental stressors.*
- 100% of women felt this product did not leave hair greasy or weighed down after 1 week of use.*
Shake well before each use to mix key ingredients and activate the formula. Shake a few drops into hands and work throughout damp and/or dry hair. Style as desired.
Cyclopentasiloxane, Dimethiconol, Parfum (Fragrance), Keratin, Sclerocarya Birrea Seed Oil, Citrullus Lanatus (Watermelon) Seed Oil, Cocos Nucifera (Coconut) Oil, Gardenia Taitensis Flower Extract, Tocopherol, Polyglyceryl-4 Isostearate, Hexyl Laurate, Cetyl PEG/PPG-10/1 Dimethicone, Silicone Quaternium-3, Trideceth-12, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Benzyl Benzoate, Coumarin, Limonene, Geraniol, Hexyl Cinnamal, Linalool, Benzyl Salicylate
Free gift with purchase
Free gift with purchase
Online Only Free Free Damage Reverse Serum deluxe sample with $40 Virtue purchase (valid thru 3/29/25 or while quantities last)
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Questions
Ask a QuestionQ&A
Showing 4 out of 4 Questions
- Q
Why is the name of this product on your website called Virtue Hydrating & Heat Protectant Healing hair oil if your replies to two questions say that it is NOT a heat protectant?
- Asked by Momof2angels
- Official Answer By Virtue - Brand EngageThank you for highlighting this, this is in the process of being corrected.Was this answer helpful to you
- Q
Sorry, new beauty customer but would this oil be applied in the scalp or the end and after or before a shower?
- Asked by Beauty noob
- Official Answer By Virtue - Brand EngageHi, Welcome! This oil works best just off-scalp a few inches, through ends. It's very lightweight and adds beautiful shine with lightweight hydration, while repairing each strand with Alpha Keratin 60ku. It pairs well with Virtue's Damage Reverse Serum is a primer with the Healing Oil layered over it for the most powerful hair repair duo available.Was this answer helpful to you
- Q
Is this a heat protectant ?
- Asked by S
- Official Answer By Virtue - Brand EngageHi, Virtue Healing Oil is reparative and lightly hydrating, however, not designed for heat protection.Was this answer helpful to you
- Q
Should this be applied before or after styling products (mousse / foam / primer)?
- Asked by April
- Official Answer By Virtue - Brand EngageHi, This is very versatile oil. It can be applied on wet and/or dry hair. We recommend using a few drops on damp hair, and to finish a style once it's completely finished for a final touch of shine. It works well in any stage of styling, so feel free to apply either before or after your other stylers.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 3Straight Hair
- 3Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
TRULY MIRACULOUS!!!
Eureka! I am obsessed with the Healing Oil! It is unlike any other hair oil I've ever used (and there were several over the past decade, as I'm a huge fan of oil for moisturizing face, body, & hair — it just makes sense to me that oil is superior to anything else — but until this, I'd just given up,...
Most Helpful Critical Review
Headache from strong smell but amazing product
After reading the reviews on this product I really had very high hopes since my hair is extremely dry and damaged. The reviews had said the smell was light & pleasant and not that strong…yet as soon as I put it on my hands the smell was overwhelming and very very strong. I will admit given the revie...
1307 results
Just a few drops
Hair Type Wavy Hair
This oil offers a great shine and the brand is good quality. I have tried several of their products.
SO shiny and smooth!
Hair Type Straight Hair
I got this in part of a seasonal sampler and OMG! It smells amazing and I've gotten more compliments on my hair lately whenever I use it. I live in FL, so even with straight hair I get frizzy, but this helps big time!
Amazing
I got this as a sample and once im done with it im buying the bigger version! It doesnt leave my hair greasy nor does it flatten it out! I tend to use it more after i wash my hair and after styling it with a heat tool. A little goes a long way!
Don't Hesitate Even with Fine Hair
I have thinning, fine hair. I only tried this oil because I've had good luck with this product line. I am impressed. The impact was not immediate however given consistent use before blow drying, this oil has made my fine hair stronger & healthier. This smell is pleasant & light. 2-3 drops distributed mid-shaft thru ends while wet. It helps keep my color and has reduced damage to my hair. I also use a drop or 2 to reshine after sleeping on my hair. Its not greasy and does not weigh down my fine, highlighted hair. Also, travel size bottle while last months!
I have noticed a big
Reviewed at
I have noticed a big difference since using this! My hair is much softer and more manageable. And the scent is wonderful.
